Home' Local Media Today : October 2014 Contents 12 | LOCAL MEDIA TODAY | October 2014
Local Media Association R&D Members
Contact Al Cupo
for more information
Become a R&D Member
• Right to vote on all Local Media Association issues • Monthly logo and contact listing in Local Media Today
• Quarter page advertisement in the annual R&D partner issue of Local Media Today • Premium listing in the
exhibit/sponsor brochure at LMA conferences and event
As a self-described Facebook “addict” I have certain pages that I
follow consistently. My favorite is easily Humans of New York, or
HONY for short. The page has about 9.8 MILLION followers. That
is astounding! If you are not one of those followers, a young man,
Brandon Stanton, goes around New York City and takes pictures
of interesting people (some not so interesting) and asks them very
personal questions like “What is your biggest accomplishment?” or
“What has been the saddest moment of your life?”.
He gets some interesting answers and with the picture he seems
to invoke a story with people that you might walk by every day and
not even notice. Every picture tells a story. It is quite fascinating. In
fact, he is now finishing a tour with the UN, to war torn countries in
the Middle East, Africa and India and it is simply astonishing what
can be learned from the everyday people that you don’t see on the
For years, many newspapers had a “people on the street” type segment with a question they
would ask a few people. However, today local media needs to leverage the same idea with their
digital offerings. Now it’s all about “shares” online, not only for the younger generation but for
people of all ages.
In Sarasota, Florida, the Observer (yourobserver.com) has two great people viewing sections
of their site. One is known as Slice of the City. While it may not offer probing questions, it does
offer pictures of local people engaged in local activities. This is all the stuff that doesn’t always
make it into the print edition, especially with all the accompanying photos. Nothing is too small
of a story to relate. What really gives it a boost are the social buttons attached to every store so
that people can share this slice of life with their friends on Facebook and other social outlets.
The other gallery is called Black Tie. Black Tie is dedicated to dozens and dozens of pictures
of people at events and posting them in an online gallery. An event can be a fancy gala or
someone’s 97th birthday party. Locals love it because it isn’t such a big town, so there is a good
chance that you will recognize someone. You can peruse the galleries of events and select
photos to purchase across a variety of ways – you can order glossies, shirts, even coffee mugs
with the image on it.
People love seeing themselves online, including on their own social media pages. Putting a
slice of hometown life online will boost your views and your viewers.
So, find those ordinary people in your community, and tell their story in a short segment.
Some might be sad, some joyful, but it will have your readers connecting in an entirely different
way. And, if you haven’t followed HONY on Facebook—make sure you do, you won’t regret it!
Director of Sales,
Names & Faces Say A Lot
Watch your inbox, folks, because not one but two
contest-related announcements will be coming soon.
Advertising & Promotions Contest
The marketing and advertising divisions of media companies throughout
North America should get ready to celebrate... the much awaited results for for
the 2014 Advertising & Promotions Contest are being tallied now and award
winners will be announced imminently. Watch your inbox for news of these results
and good luck to all who entered.
Editorial Contest including Editor of the Year
& Journalist of the Year
Coming shortly... the 2014 Editorial Contest will launch this month! Easily
LMA’s most heated competition, this contest showcases the outstanding
work being performed by journalists, editors and photographers from media
companies throughout North America.
Recognizing excellence in categories such as Best Continuing Coverage,
Best News Photo, Best Headline and Best Sports Coverage to name a few, this
contests subdivides entries into six classes based on circulation size and daily or
The Editor of the Year and Journalist of the Year awards are decided in
conjunction with this contest.
Watch your inbox!
Full details coming this month.
Online entry made simple thanks to Newspaper Toolbox.
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