Home' Local Media Today : November 2014 Contents he industry event of the New Year — the Mega-
Conference — is a guaranteed heavy hitter
with the power of the three preeminent media
groups behind it. Local Media Association is again
partnering with Inland Press Association and Southern
Newspapers Publishers Association to co-present this im-
portant and visionary program beginning February 23 in
Atlanta. This enriching conference has grown dramatically
in just four years with over 700 participants connecting in
Las Vegas earlier this year.
This is the conference you definitely want to put in your
2015 budget. A sampling of what is on the program:
Have you figured out how to
optimize content for $$$
Merging content and commerce in new ways will be
a front & center topic. Expect insights from national pub-
lishers who are successfully monetizing their content in
new ways and growing their franchise with new perspec-
tives and approaches.
Learn how The Atlantic Media Company has strength-
ened their business with new ventures like Quartz.
Get an inside look at why one of the top Silicon Valley
VC firms, Andreeseen Horowitz, just invested $50 million
with the expectation that it “will emerge from this period
as a preeminent media company.” Hear about their for-
mula for attracting young, mobile-oriented audiences and
Learn new native content approaches that get down
to the local market level and hear how small newspapers
have successfully implemented programs that work
But does mobile work
for the advertiser
Greg Stuart of the Mobile Marketing Association has
studies that show that brand advertisers can get greater
results by reallocating TV to a greater spend in mobile
Have you been able to encourage
innovation in your operation in
ways that produce investable
Learn new tools to harness good ideas into investable
businesses from the Nashville Entrepreneur Center.
Do Millennials drive you crazy?
It’s probably because they are starting to outnumber
you. Learn how to attract and motivate them to be your
readers and employees.
Breakout sessions that show how
n Driving big video numbers without excessive spending
n Reorganizing the newsroom to improve relevance,
strengthen brand and be more compelling on a smart-
n Finding new revenue from unlikely places
n Investing in a tablet-first publishing model
n Beating TV stations to the punch for local dollars with
“over the top” programs
n Converting digital readers into digital subscribers
n Making money from your advertisers’ Facebook pages.
n Getting new dollars with smarter use of digital ad net-
n Growing “classified” categories
n Almost two dozen different breakout sessions to choose
All this and much, much more including:
n One of the industry’s largest trade shows to learn what
R&D partners can do to help develop new revenue, re-
duce costs and transform your businesses more quickly.
n Peer to peer networking and intelligence sharing at the
Town Halls and workshop sessions.
The excitement is building for this inspiring event that
is certain to help media executives build relationships and
gain intelligence to move the needle forward in 2015. Plan
your attendance now and as always, feel free to contact
LMA headquarters at 888-486-2466 or email@example.com
Full details, registration and hotel details at www.
NOVEMBER 2014 ●●●●●● WWW.LOCALMEDIA.ORG ●●●●●● INNOVATE | EDUCATE | INSPIRE
Furry Video Success
Why Little Data
is a Big Deal
Noted analyst and
author to deliver
Into the Brave World of Customer-Centric Knowledge
and the Dawn of Relationship Newsonomics
It’s a flipped world. Google and Facebook are the new mass media and news media
is the new niche. Making the most of big lucrative niches means mining — and creating
actionable intelligence from — audience and advertiser data. Leading media analyst Ken
Doctor will sketch out the age of relationship business models in news and share best prac-
tices from top media companies.
Mega-Conference Program Unveiled
Content + Commerce; Inspiration + Ideas
February 23-25, 2015
Atlanta Marriott Marquis Hotel
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