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t's hard work. You can't fake it.
Want to create an exciting work
environment that will foster a
fabulous culture of innovation? Then
consider the following:
1 Get creative with employee ben-
efits/perks. Take a look at your
current offerings. Would these be
attractive to the kind of people you want
to recruit? If not, get working on it.
Creative time off (like Centro's "Ferris
Bueller days"), monthly happy hours or
providing free coffee/soft drinks goes a
long way and doesn't cost a fortune.
2 Work space matters. Get rid of the
cubicles, walls and even private
offices. When people start working
together, amazing things will happen.
3 Reward success AND failure. That's
right. True innovation happens
when people aren't afraid to fail.
4 Don't be afraid to pivot. All new
ventures should be closely moni-
tored. Pivoting is a normal and expected
activity. Right Matt Coen?
5 Develop a mission statement that
resonates and motivates the team.
If possible, they should be part of
developing it. Post it on the walls. Make
sure that all new projects are in line with
the company's mission. Taglines are
great too. The LMA team often recites
our 'Innovate. Educate. Inspire.' tagline.
6 Allow employees to work from
home when possible. It is efficient
and reinforces your trust in them. They
will reward you by working longer and
7 The CEO and top-level executives
must be accessible, open and
transparent. Without this, none of the
other things on this list will work.
8 Create fun in the workplace. What
does your environment say about
your culture? Do you have a lounge with
pool tables or ping pong? What would a
prospective top employee think if they
visited your office versus one of the
9 Empower your employees in all
ways possible. Trust them to make
decisions. One of the many signs at Face-
book said: Done is better than perfect.
10 Schedule an internal hackathon in
the next three-six months. But bring
in some outside tech talent to work with
the teams. Make sure that all depart-
ments are represented on each team.
Schedule it during work hours if you can.
Amazing things will happen.
11 Host regularly-scheduled company
meetings with the CEO and top
executives (could be weekly, monthly or
quarterly). The purpose is to communi-
cate and take questions. The atmosphere
needs to be fun (happy hour, coffee &
donuts, pizza at lunch, etc.) All the big
guys do it (Facebook, Twitter, Google,
etc.); you can too.
12 Get rid of people that can't adapt to
a culture of innovation. One bad
apple can derail an entire department,
especially when that person is in
I continue to be inspired when I visit
the big disruptors and get to witness
their culture in action. I know that legacy
businesses have a long way to go but
there are so many things that we can
and should be doing. Deseret Digital is
a great example. It starts at the top with
Clark Gilbert and Chris Lee. Forbes Me-
dia is another good one to follow. Want
a smaller example? Red Wing Publish-
ing, led by CEO/owner Mark Poss, just
changed their company name to Big
Fish Works. Poss is doing many of things
listed above and as a result, he is attract-
ing top talent and growing the digital
side of his business in a big way.
Yes, we can do this. Get out of your
comfort zone and think like a disruptor.
Our survival depends on it.
12 Ways to Create a
Culture of Innovation
Nancy Cawley Lane writes a blog about disruption in local media and her thoughts are
definitely worth the read. Check it out at https://www.linkedin.com/today/author/11309770
Markus Feldenkirchen, CEO,
PPI Media and Brendan King,
CEO & Co-Founder, VendAsta
at the offices of Automattic
(parent company of Word-
Press), one of the stops on
the 2014 Innovation Mission.
LMA President Nancy Lane
@localmediarocks • Nancy.firstname.lastname@example.org
ate last month LMA and
Deseret Digital Media sealed a
new partnership that pro-
vides a significant opportunity for LMA
members to grow their digital prowess
and strategies exponentially. Intended
specifically for digital media operators
(publishers, digital managers, content
managers, ad managers and editors)
who need to grow, engage and monetize
local audiences, the Deseret Digital
Media Bootcamp provides a two-day
learning experience intended to acceler-
ate digital abilities quickly.
DDM, a proven leader in all things
digital, has delivered this bootcamp to
companies around the world and now,
through this partnership with LMA, is
making it available in North America for
the first time.
Training will occur at DDM offices
in Salt Lake City, Utah on December
10-11 with a maximum of 60 partici-
pants. There are two tracks of training
– Business Development and Audience
Growth – and attendance is limited to
30 per track. Reservations accepted on a
first come, first served basis.
Unlike industry conferences and
seminars, where helpful information
and context is shared about best prac-
tices and trends, the DDM Bootcamp
will help those charged with daily digital
operations perform at a higher level
through proven techniques and learn-
ing methods. This supports the DDM
mission to reach hundreds of millions
of people by connecting more deeply in
media organizations and building trust
therein while deriving revenue to help
support their reach efforts.
Participants will undergo a pre-train-
ing assessment of current capabilities,
in-person training intended to foster im-
mediate improvement, and several post-
training follow ups and certification.
LMA Members ...............................$795
3-4 Attendees.................. 10% discount
5-7 Attendees.................... 5% discount
Contact LMA Sales & Training
Director Amie Stein at amie.stein@
localmedia.org for more information or
to reserve your spot.
Can't make the December dates?
Budget for 2015. Four boot camps
will be scheduled next year.
Major Digital Training Opportunity
LMA partners with Deseret Digital Media
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