Home' Local Media Today : December 2014 Contents 16 | LOCAL MEDIA TODAY | December 2014
n LMA publishes its inaugural Annual Report with many
2013 highlights: tremendous growth in membership, event
participation, training opportunities, webinar attendance
and the uber-successful start of its training division.
n The ‘quick bite’, 30 minute webinar debuts. Over the
course of 2014, x webinars were produced and offered to
LMA members, the majority of them at no charge.
n The ‘Newspaper of The Year’ spotlights get underway in
six consecutive issues of Local Media Today with a look at the elite group of 22 news-
papers who achieved honors in this General Excellence competition.
n Local Media Today features a multi-page special section focusing on the organi-
zation’s Research & Development partners.
n The LMA Board of Directors meets for a two-day strategic planning session to
outline the priorities for the organization’s coming year and refine the long term
strategic plan. A major expansion plan for the organization results with a three-
prong action plan: grow the training division, add a new class of membership (to
allow non-newspaper media companies to join LMA), reinvent the conference
n The jointly produced Mega-
Conference convenes and wit-
nesses the convergence of over
700 media professionals in Las
Vegas. The conference is pro-
duced by LMA, SNPA & Inland.
The 2015 event runs February
23-25 in Atlanta, Georgia.
n Dozens participate in the
rollout of the ‘Jump Start 2014’
training program offered
by LMA which delivered a
13-topic guide for ad managers to use as local training material with their reps.
”Great content and well done”, said one participant. “This will be a good resource for
us in 2014.”
n Shaw Media expands in Illinois with the purchase of The Herald News from the
Sun-Times Media Group.
n LMA President Nancy Lane is voracious to learn and
evangelize the good work of local media and LMA. The
spring season took her to four industry events – the Ohio
Newspaper Association Convention, the Mega-Conference,
the Borrell Local Online Advertising Conferences and NAA’s
n The Times, an LMA member from Ottawa, Illinois, is
selected by Editor & Publisher as one of their ‘Ten Who Do
It Right’. This six-day, 15,500 circulation newspaper has hit
‘marketing nirvana’ with its Starved Rock Country initiative. It’s an extension of the
paper’s brand and was created as a promotional tool to market the community on a
regional level and attract tourism to the area.
n LMA’s Training & Development Director Amie Stein is on the go! She conducted
a Monetizing Social Workshop at PNA’s America East in Hershey, PA and exhibited/
conducted Google AdWords training at the National Association of Broadcasters
annual conference in LasVegas.
n The Local Media Innovation Alliance releases two new reports: Social Media and
the Future of Audience Development and Can Hyperlocal Sites Make Money?
n LMA members overwhelmingly support a new class
of membership. LMA announces the ratification of this
board-recommended proposal, with a 91% affirmative vote,
to permit non-newspaper media companies such as TV
stations, radio stations, directory publishers, and pure plays
to join the organization. LMA members
n Over 120 media executives head to Chicago. The Local
Media Revenue Summit, in conjunction with The Blinder
Group, convenes there with a powerful two day program
that is all about one thing: delivering new revenue pronto.
n The results of the 2014 LMA Editorial Contest are un-
veiled. Metroland Media Group led the count with an astounding 92 awards. They
were followed by Digital First/21st Century Media with 35 awards; Observer Media
Group took 20 awards; Black Press Community Media/Sound Publishing received
17 awards; and Lee Enterprises won 15 awards.
n Mark Brackenbury and Jon Wells were named LMA’s Editor of the Year and LMA’s
Reporter of the Year respectively.
n LMA’s Al Cupo participates in the BIA Kelsey Leading in Local: The National Im-
pact gathering in Atlanta, Georgia.
n LMA’s Amie Stein conducts a full day Sales Process workshop for the Association
of Alternative Newsmedia group in Monterey, California.
n LMA President Nancy Lane
leads a small group on the inten-
sive six-day Innovation Mission.
Major intelligence is gleaned
from stops at Russmedia Digital,
CBS Local Digital, GateHouse
Media, The New York Times,
Simulmedia, BuzzFeed, The
Wall Street Journal, Regional
tic (WordPress), San Francisco
Examiner, Google +, LinkedIn
n LMA’s training division rolls out a brand new offering: Mastering Sales Funda-
mentals is a one-day program that focuses on the essentials of the sales process
from prospecting to closing and everything in between.
n LMA member Andy Waters of the Columbia Daily Tribune is featured in Local
Media Today for his pioneering work that led to a data mapping site. A collabora-
tion by Waters and his team, the Boston Globe and Open Plans, a New York soft-
ware development company, resulted with the OpenBlock project, which ended
up receiving $450,000 in funding from Knight. That project has turned into reality
at the Tribune in the form of a fully functioning, free hyperlocal news site called
Neighborhoods at ColumbiaTribune.com/Neighborhoods.
n LMA President Nancy Lane joins the world stage as a presenter at PPI Open
Days in Hamburg, Germany.
n The 2014 Best in Digital Media
contest gets underway.
n The Local Media Revenue
Summit agenda – big, bold,
impressive – is unveiled and
underscores the purposeful
enhancement to the conference
experience that LMA has set as a
n The 2014 Innovation Mission
is announced with East Coast
& West Coast stops including
LinkedIn, New York Times,
Buzzfeed, CBS Local Digital and many more.
n Career Connect, a beta project involving LMA and ten media companies, gets
underway. LMA’s Amie Stein & Lindsey Estes participate in a Career Fair at the Uni-
versity of Alabama to screen potential candidates for LMA’s for this initiative.
Lindsey Estes and Amie Stein
2014 Year in Review
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