Home' Local Media Today : December 2014 Contents December 2014 | LOCAL MEDIA TODAY | 17
What a year it’s been! A sampling of many notable moments...
n The 44-page Innovation Mission report is released. It
identifies the 11 top takeaways from the week-long study
mission. The list touches on a wide variety of topics includ-
ing content strategies, emerging revenue trends, upcoming
opportunity areas and the elimination of inter-company
n LMA announces a major overhaul to its fall conference.
Good-bye to the ‘Fall Publishers & Advertising Directors
Conference’. Hello to the ‘Local Media Innovation Conference & Technology Show-
case’. The gathering is set for October in Philadelphia.
n Recognizing the need to develop keen knowledge about the nuances of the fast
growing sponsored content segment of publishing, LMA convenes its inaugural Na-
tive Advertising Summit in Washington D.C .; the program is presented in conjunc-
tion with BIA Kelsey.
n LMA convenes a FREE members-only Virtual Advertising Conference. Three half-
day sessions featured top-notch speakers on an array of pertinent sales and sales
n Local Media Today publishes
a multi-page spread in which
Innovation Mission participants
candidly share their perspec-
tives and key takeaways from the
n ‘Social +Mobile: Show Me The
Money’ convenes in Chicago.
The event is a collaborative effort
between LMA, Borrell Associates
and Local Search Association. Speakers from Facebook, Instagram, Pinterest and
many other notable companies are on the agenda.
n The agenda for the Local Media Innovation Conference & Technology Show-
case underscores a revenue-centric program and features a two track approach:
Reinvention focuses on the transformation that media companies are undergo-
ing; Growth focuses on how to maximize the revenue stream from the core print
and digital products.
n The new and improved LMA website is rolled out. Long a go-to resource for
community media information, the revamped site features updated styling, intui-
tive usability and a real depth of helpful tools. www.localmedia.org
At the SoMo conference, LMA’s Nancy Lane with Neg Norton, Lo-
cal Search Association, left, and Gordon Borrell, Borrell Associates.
n The LMA Center for Profes-
sional Development opens. Ded-
icated to fulfilling the training
needs of local media companies,
the center offers a wide array of
training options. Mike Martoccia
joins the LMA staff as the Sales
Training & Development Man-
ager to work closely with division
director Amie Stein.
n LMA conducts its first ever Hackathon, just prior to the Local Media Innovation
Conference & Technology Showcase. Alongside media sponsors from Swift Com-
munications, Metroland Media and Calkins Media, local programmers brainstorm
the weekend away to develop novel ideas to help the local media industry.
n LMA’s Google AdWords two-day regional training, which prepares participants for
the Google-administered certification exams, continues with a session in Philadel-
phia held just prior to the start of the Innovation Conference.
n Membership in LMA continues to grow with two new corporate members – Og-
den Newspapers and The McClatchy Company. Bob Nutting, President & CEO of
Ogden Newspapers, sites the ‘on the street’ practicality of the LMA resources and its
growing training division as motivators for membership.
n LMA partners with noted media innova-
tor Deseret Digital Media to offer the two-day
Deseret Digital Media Bootcamp. The learning
experience, conducted by the experts from De-
seret at their offices in Salt Lake City, Utah, is designed to accelerate digital abilities
quickly. It’s announced that four additional boot camps will be conducted in 2015.
n Local Media Today features a story on Schurz Communications partnership with
RedPost and the resultant hi-tech single copy newspaper kiosk that is boosting sales
and tracking consumer data at the same time.
n The coveted 2014 Newspaper of the Year awards are announced. Only a select
few of newspapers from across North America achieve this distinction.
n An in-depth Q&A interview with David Arkin of GateHouse Media appears
in Local Media Today and reveals many key findings of GateHouse’s expansive
readership research project & the tandem changes GateHouse is making as a
result of this intelligence.
n October is LinkedIn month
on the LMA webinar calendar!
Four separate webinars, all free
for members, focused on various
aspects of LinkedIn as it relates
to publishing and business
n Forbes and LinkedIn headline
the Local Media Innovation Con-
ference & Technology Showcase. Hundreds gather in Philadelphia for this event,
LMA’s preeminent gathering of the year.
n Editor of the Year Mark Brackenbury and Digital Innovator of the Year Lon Haenel
are honored at the annual awards banquet held during the Innovation Conference.
n Gene Carr receives LMA’s highest individual honor, the Lifetime of Achievement
n Gloria Fletcher, president of Sound Publishing and president of the LMA Board
of Directors, passes the gavel and leadership of the LMA Board to Cliff Richner, co-
publisher of Richner Communications.
n LMA members get a sneak pear at the 2015 Mega-Confer-
ence program. Scheduled for February 23-25 in Atlanta, this
conference is a collaborative event involving LMA, SNPA &
Inland. It’s announced that noted industry analyst Ken Doc-
tor, author of Newsenomics, will be the keynote speaker.
n LMA presents The Local Media Digital Agency Summit in
conjunction with BIA/Kelsey. The focus of the program is a
digital agency 2.0 curriculum with a focus on attaining and sustaining profitability
in this space.
n The Local Media Innovation Alliance, a subscription-based research club dedicat-
ed to uncovering emerging trends in local media and probing them with in-depth
reports, announces a new cost structure to make this important intelligence more
accessible for members. Its latest report, ‘Growing Audience with Visual Journalism
Strategies’, is released.
n LMA President Nancy Lane conducts a Chicago Rapid Innovation Tour, imme-
diately following the Digital Agency Summit. Among the companies visited were
Groupon, Salesforce, Centro, Razorfish, Chicago Tribune, Aggrego/Sun-Times &
n Susan Azzopardi is saluted at LMA’s Digital Sales Manager of the Year and in Q&A
interview in Local Media Today reveals how she has grown the Hamilton Spectator’s
digital revenue to $1.2 million this year.
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