Home' Local Media Today : January 2015 Contents ant to kick-start 2015 beyond your wildest
dreams? Look no further than Atlanta in late
Next month’s Mega-Conference has a stunning pro-
gram that packs more punch into three days than you can
even begin to imagine and offers a golden opportunity for
media professionals to mingle, learn and be inspired for
growing business in 2015 & well beyond. This gathering, in
Atlanta from February 23-25, features a program focused
on commerce, content, ideas and inspiration.
Several general sessions with top speakers, numerous
breakout sessions and an R&D tradeshow conducive to
learning make this a ‘not to be missed’ event. Read over
the full program at www.mega-conference.com and it’s a
sure bet that you won’t be able to hit the registration but-
ton fast enough.
Presented jointly by Local Media Association, South-
ern Newspaper Publishers Association & Inland Press As-
sociation, the Mega-Conference has grown exponentially
since inception four years ago and last year attracted over
An Agenda with a Difference
“In many ways, what’s different about this conference
is the number of and diversity in the breakout sessions,”
says conference program coordinator Carol Hudler.
Armed with an MBA from Stanford and significant media
& publishing background, Hudler has over-delivered in
attracting top level speakers on a broad set of revenue &
strategy-centric topics. Here’s a snapshot of some of the
Bridging the Gap between Local
Media and National Brands
Attendees will get an early peek at
LIONshare, an RJI fellowship project.
This open platform media plan-
ning tool allows publishers to freely
access LIONshare and divert dollars
from remnant ad networks to local
publishers that generate premium
content. LIONshare developer and
RJI fellow Conrad Jungmann will
Why Little Data is a Big Deal—Into
the Brave World of Customer-Cen-
tric Knowledge and the Dawn of
It’s a flipped world. Google and
Facebook are the new mass media
and news media is the new niche.
Making the most of big lucrative
niches means mining and creating
actionable intelligence from audience
and advertiser data. Leading media
analyst Ken Doctor sketches it all out
and shares best practices.
Native Content on a Shoe String
Wonder how to tap into this new
revenue source when your resourc-
es are slim? Jaci Smith, managing
editor of the Faribault (Minn.) Daily
News and RJI fellow, shares findings
from this project.
Gaming for Retention?
With 91% of millennials expect-
ing to stay in a job less than 3 years
and the cost of replacing a millen-
nial employee ranging from $15,000
- $20,000, recruiting and retaining
the right millennial talent has never
been more crucial. The solution
is gamification. Next generation
catalyst Ryan Jenkins will discuss
harnessing the characteristics that
make games so engaging and infusing them into work
culture will result in the transformative level-up needed
to thrive tomorrow.
Broad Breakout Choices
The Mega-Conference will feature 16 different break-
out sessions from which to choose. A small sampling:
■ Innovation Workshop - Nashville Entrepreneur Cen-
ter’s Michael Burcham will share the tools and processes
needed to think through ideas so they have a chance of
■ Newsroom of the Future — Hear key lessons learned
from the first six months of piloting Gannett’s “Picasso
■ Print Disruptor — Pason Gaddis, CEO and co-founder
of Florida Weekly, will share how he created a local
media company in the middle of the recession and is
reaping the rewards of doing things differently.
■ How to Best Position Print in Today’s Media Land-
scape — What’s the best way to grow digital without
hurting print? If digital growth can’t cover print losses,
how else might we leverage the brand for new revenue?
Join the discussion facilitated by Jason Taylor, publisher,
■ Managing Digital Audiences for Engagement & Rev-
enue — Mark Medici, The Atlanta Journal-Constitution’s
VP of Audience, and a team of Cox executives will share
their new approaches for engaging readers and growing
revenue as a result.
Expected to showcase nearly 100 R&D partners, the
exhibit hall in Atlanta will offer interactive product dem-
os in spaces that are technically advanced. Designed to
be more conducive to discovery, the overall trade show
approach will feature improved mapping, more seating,
continuous refreshments, longer breaks, and the option
to make the Trade Show the primary reason that you
attend the conference.
Interested in sponsorship or exhibitor opportunities?
Contact LMA’s Al Cupo at firstname.lastname@example.org
Book Club for Leaders
No reading required!
JANUARY 2015 ●●●●●● WWW.LOCALMEDIA.ORG ●●●●●● INNOVATE | EDUCATE | INSPIRE
» Readers Choice
Join 800+ for Major Networking/Learning Event of the Year
February 23-25, 2015
Atlanta Marriott Marquis Hotel
Got an ‘up & comer’ in your company who is a likely
trailblazer for your future? Send them to this gathering
and they will return home awed by the sheer awesome-
ness in action they will hear about at media companies
throughout North America.
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