Home' Local Media Today : January 2015 Contents 12 | LOCAL MEDIA TODAY | January 2015
I view the year ahead as the one in which we can
definitely turn the tide on bringing better health to
our classified ads. With our trusted media brands and
local community ties, newspaper classifieds remain a
stalwart partner in helping connect buyers and sellers.
We need to flex our muscles and push harder against
the sometimes less than scrupulous marauders who
are often found on other classified sources.
Some things I think we should be doing to push
the value of our brands and community connections to
help our classified advertising:
1. Social Media. It is imperative that classified
departments get their own pages on Twitter,
Facebook, Instagram etc. Build your audience and
engage them by posting ads, tips, etc. Encourage conversation.
2. Video. Pictures are great, video is better. Real Estate is great for this, but so
is auto and even help wanted. Have a “cool & innovative” company in your area
looking for help? Video would be very cutting edge for a help wanted and also
showcase the uniqueness of the company.
3. New categories. I say this all of the time. Most classified categories are too
broad or out of date. New updated categories that are “out of the box” should be
4. Service Directory. Always a staple, your service directory should be updated
for sure. Make sure it is online. And wouldn’t it be great if a company could do a
video commercial? Easy for them to do, and more revenue for you!
5. If your area does not have a ‘yard sale/garage sale/ items for sale' page,
start one. Own it. Even start a few. E.g., one for kids items, one general and one
targeted to men for male-oriented things like tools, motorcycles, etc
6. Always, always be customer service oriented because that is a huge service
that is lacking these days with many other classified offerings.
I would love to hear from anyone doing some new, ‘out of the box’ ideas with
classifieds. Shoot me an email and clue me in to what’s working for you. Here is to
a successful 2015!
What does 2015 have
in store for classifieds?
The LMA staff is on the go speaking at
various industry events and conducting
training across North America and Europe.
with LMA... The upcoming schedule includes:
LMA STRATEGIC PLANNING
January 6-7, Austin, Texas
The Board of Directors for LMA, an all-
volunteer group, will convene for two days to
discuss the overarching strategic direction
for the organization and fine tune the short
and long term priorities to be developed and
KENTUCKY PRESS ASSOCIATION
January 22-23, Louisville KY
LMA’s Mike Martoccia will be a speaker at the
Kentucky Press Association’s Winter Conven-
tion on the topic of advanced digital sales
training and monetizing native advertising and
ASSOCIATION OF ALTERNATIVE
February 5, San Francisco, California
LMA’s Amie Stein is a presenter at AAN’s an-
nual digital conference on the topic of ‘Social
Selling for Audience and Advertiser Growth’.
MICHIGAN PRESS ASSOCIATION
February 6, Grand Rapids, Michigan
LMA’s Amie Stein will be a speaker at the
Michigan Press Association’s Annual Conven-
tion, on the topics of social selling and social
DESERET DIGITAL MEDIA BOOTCAMP
February 10-11, Salt Lake City, Utah
In partnership with LMA, Deseret Digital Me-
dia is hosting a two-day concentrated digital
training learning experience intended to ac-
celerate digital abilities quickly. Maximum of
60 participants. There are two tracks of train-
ing – Business Development and Audience
Growth. Deseret provides 30/60/90 follow up
after your return to ensure good results and
ALBERTA WEEKLY NEWSPAPER
February 14-15, Alberta, Canada
LMA’s Amie Stein will be conducting two
modules of training at this industry gathering,
Leadership & Training and Social Media &
COLORADO PRESS ASSOCIATION
February 19-20, Denver CO
In partnership with the Colorado Press Asso-
ciation, LMA’s Mike Martoccia will be among
the facilitators and speakers at CPA’s Annual
Convention and will conduct training on digi-
tal, social media and sales development.
KEY EXECUTIVES MEGA-CONFERENCE
February 23-25, Atlanta, Georgia
LMA is partnering with Inland Press Associa-
tion and Southern Newspapers Publishers
Association to present this expansive industry
gathering. Last year this event attracted
over 700 attendees and the 2015 program
promises to deliver key intelligence on the lat-
est and emerging best local media practices
for driving revenue, audience and company
March 30-April 1, Hershey, Pennsylvania
LMA’s Al Cupo & Amie Stein will be on hand
at Pennsylvania News Media Association’s
America East Media Business and Technology
Conference. Amie will conduct two 1⁄2 day
boot camps on Monetizing Social. Al is part of
the planning committee for this event.
NATIONAL ASSOCIATION OF
April 11-16, Las Vegas, Nevada
Amie Stein will once again be conducting
Google AdWords training at NAB this April in
April 13-14, Elkhart IN
LMA’s Mike Martoccia will be providing Sell-
ing to SMBs and Sales Training for the media
company’s sales teams.
CHARLESTON POST & COURIER
May 26-27, Charleston SC
LMA’s Mike Martoccia will be providing
Advanced Digital Sales Training for the media
company’s sales teams.
To schedule training or to discuss con-
ference speaking opportunities, contact
Lindsey Estes at Lindsey.l.estes@
Director of Sales,
big shout out to Sound Publish-
ing and in particular the crew
in The Daily Herald’s design
division led by Creative Services Man-
ager Lynn Jefferson for their ongoing as-
sistance in designing and printing Local
Media Today. This trusted and reliable
partnership has brought our monthly
newsletter to new heights and all of us at
LMA are incredibly grateful for this gratis
Special recognition goes to Sound
Publishing President Gloria Fletcher,
who is also the past Chairwoman of the
LMA Board of Directors, who has en-
abled this partnership to exist.
Many thanks to all who are helping
build a better Local Media Today!
Lynn Jefferson, creative services manager for The Daily Herald in Everett, Wash.
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