Home' Local Media Today : February 2015 Contents 4 | LOCAL MEDIA TODAY | February 2015
February 23-25 in Atlanta, in
partnership with Inland & SNPA.
This is a huge local media event that is on track to attract over 800 local media leaders.
Compelling general sessions, numerous breakouts, thirteen 20-minute "how to" presenta-
tions from R&D partners, an exhibit hall with over 80 vendors and invaluable networking
will focus on ways publishers can grow revenue and achieve high-impact results.
What’s hot about this event? Among the speakers is Michael Burcham who is credited
with developing the Nashville Entrepreneur Center into a nationally recognized business
accelerator hub. His address on "The Next Big Thing: Three Must Do's to Allow Innovation
in Your Organization – and Why You Want to Do This" and follow-up Innovation Work-
shop will help media leaders open the creative and productive stream of thinking with
Deseret Digital BootCamp.
April 27-28 in Chicago, in partnership
with Deseret Digital Media. Over 35
from around the world attended the
The BootCamp, based on DDM’s acclaimed business techniques and innovative cul-
ture, provides the opportunity to turn participants into active and involved personnel who
will bring home nascent opportunities and proven disciplines for digital growth in their
local market. The program will convey best practices in a disciplined environment.
Why should you attend? Participants will be trained first-hand by some of the lead-
ing digital media thinkers and operators including renowned innovator Clark Gilbert,
CEO, Deseret News. And, involvement doesn’t end with the training – DDM will conduct
periodic follow-ups with measurement and quarterly index tracking to ensure that par-
ticipants are properly progressing and utilizing the learned techniques. This also involves
customized fine-tuning of the practices learned in order to ensure the trainees achieves
maximum value and ROI.
Digital Revenue Summit.
April 29-30 in Chicago, in partnership with
The Blinder Group.
What was once the Local Media Revenue Summit
has morphed into all things digital and this revenue-
centric gathering will be laser focused on providing
hands-on, actionable intelligence to instantly guide and grow your digital revenue.
How will you learn? By really digging into eight priority aspects that are proving vital
and productive for media companies to meaningfully grow digital revenue locally. The
program will devote about an hour and half to each of these segments – mobile, native,
video, social, search, email, programmatic, promotions. Participants can expect to return
home with concrete strategies to implement immediately.
for Your Sales Team.
May 1, in Chicago, on the heels
of the Digital Revenue Summit.
New from the LMA Center for Professional Devel-
opment, this training is intended to arm your sales professionals with the competence and
confidence to have meaningful conversations with their advertisers regarding the impor-
tance of analytics. It will cover the basics of navigating the platform, how to get access to
your customer’s analytics, and how the data can be used to set goals, conversions, expecta-
tions and optimize campaigns for results.
Why should you attend? Analytics is not just for e-commerce customers, this training
will help sellers understand how to best use the data and talk about it with their clients.
June 7-12, New York City and
This sixth Innovation Mission will take a limited number of local media executives
on a week-long study tour with visits to some of the world’s most innovative media and
technology companies. The insights garnered from exposure to the people and cultures at
the tour stops will pay rich dividends for years to come.
Why should you attend? Past attendees have been blown away by the seismic impact
this study tour has had on their thinking, leadership traits and local revenue growth. Add-
ing even more value to this unique event is the time spent and relationships developed
with the other IM participants. Participation is limited and only three spots remain as of
press time. Reach out to LMA President Nancy Lane at firstname.lastname@example.org to
Native Advertising Summit.
July 7-8 (dates are tentative)
in Washington DC, in partnership
The confluence of digital media, marketing and
advertising has made native advertising a white
hot vehicle for businesses and this event will hone
in on what you need to know as push your strategy
forward in 2015 and beyond.
What can you expect? For this event, LMA is again partnering with leading media ana-
lyst BIA/Kelsey and that means participants will learn the most current intelligence and
return home with keen knowledge of the nuances of native, especially how it operates
within a news media organization. Attendees will learn the strategies and do’s and don’ts
to push revenue without compromising the journalistic integrity of the media company.
Show Me The Money.
Scheduled for August 17-19
(dates are tentative) in Chicago, in
partnership with Borrell Associ-
ates and Local Search Association.
LMA members need to be involved in forward-leaning strategic development to keep
pace with the world of SoMo and this conference will shed light on what you should be
doing in mid-2015 and beyond. The program will focus on delivering current & emerg-
ing intelligence aimed squarely at media companies.
What is unique about this gathering? The collaboration of Borrell Associates, Local
Search Association and LMA means, in a word, excellence. Expect a wide angle view of
SoMo that encompasses how businesses, not just media company’s traditional clients,
can and should be using SoMo to compete in this fast changing universe. Practical and
actionable ideas will definitely be part of this program.
Local Media Innovation
Conference & Technology
September 28 - October 1 in Denver.
This conference is LMA’s signature event and is promised to have an agenda that
reflects the dynamic universe that is local media. And, as a bonus for registration, LMA
arranges for prominent media buyers representing significant clients to be on hand to
conduct one-on-one meetings with local media reps.
What can you expect? An agenda that captures the most current innovative thinking
and practices that are meaningful to improve knowledge, enhance cultures and grow rev-
enue. A dazzling technology showcase will exhibit the up-to-the-minute offerings from
the industry’s R&D partners.
Digital Agency Summit.
Dates and location TBD, in partnership
This gathering will feature a program to help media
companies fine tune the digital agency business model and
better understand the dynamics of this fast breaking niche
Why is this important? With more than two years in by
many local media companies, many lessons have been learned so far including practical
insights into what works and what doesn’t. This program will take a Digital Agency 2.0
point of view that gets into the nitty-gritty of structure, strategies and specifics for boost-
ing both top and bottom lines.
So much to learn – schedule your education!
he 2015 LMA calendar is taking
shape and contains numerous
opportunities for learning that is
specifically geared to local media compa-
nies. Revenue growth through new and
better knowledge is a core goal of these
While there will be additional pop-up
events, here’s a quick summary of the LMA
educational opportunities for the coming
year that you should be considering as
you develop your company strategies and
professional development plans.
FULLER DETAILS ABOUT ALL OF THESE EVENTS CAN BE FOUND ON LMA’s WEBSITE: www.localmedia.org
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