Home' Local Media Today : February 2015 Contents 10 | LOCAL MEDIA TODAY | February 2015
We Believe in Publishing.
across all channels
With ppi Media’s editorial solution, you can add content to any channel you want.
It’s easy, fast and incredibly efficient. You don’t have to choose between online,
print, tablet or mobile. Instead, you can offer your readers exactly the content they
are interested in – on any channel.
Meet us at Key Executives Mega Conference
February 23-25, 2015 in Atlanta, Ga
An Obituary is Forever, but it Shouldn’t
Take That Long to Place One.
The Frederick News Post launched the Memoriams obitu-
ary order entry strategy for funeral directors in November 2013.
Since go-live, they have experienced average revenue increases
of $45 per obituary order. The Memoriams network has also been
responsible for a further 6% growth in obituary volumes. “We have seen a 23% increase in
revenue in our obituary category...it has been a great success locally, and we see the network
component as an important strategy,” said Geordie Wilson, Publisher.
Prior to launch, dedicated staffers processed their obituaries. Content went through several
back-and-forth revisions between the newspaper, funeral directors and families. With Me-
moriams, the pricing and a preview is approved in real-time by the family, eliminating errors.
Post order, content flows directly into pagination system and they were able to almost entirely
reallocate internal obituary resources. “Memoriams made my life so much easier,” said Connie
Hastings, Advertising Director.
On-site training ensured a successful launch to their 46 funeral homes. Funeral directors
left there knowing they could use the system immediately. “We were worried that some of
our traditional funeral directors might struggle with the change, but they adapted quickly and
are quite happy with the product,” said Wilson. After a two-week transition, the News-Post
required obituary submission exclusively through Memoriams. Funeral directors appreciated
the streamlined approach to local and out-of-market placements in a single order.
The Memoriams strategy is increasing obituaries to the industry as a whole. 47% of the time
funeral directors are placing a local, and at least one additional out-of-market obituary, in the
same order. With exclusive access to over 2700 newspapers nationwide, the Memoriams strat-
egy is the only one solving funeral directors’ #1 challenge when working with newspapers. It is
proven in markets of all sizes. This success is validated by the recent “official partner” selec-
tion by the Local Media Consortium. Memoriams is creating happy funeral director partners,
streamlined workflow, and an average 30% increase in obituary revenues.
For more information, please contact Deb Dreyfuss-Tuchman, EVP of Sales, ddt@adpay.
com or (303) 268-1527.
Increased Profitability in
Digital Ad Management
Since 2012 the German newspaper SÜDKURIER saves at least 45
minutes per digital ad order which results in enormous cost savings.
“Performing the central booking processes with AdX has produced
very positive results within a very short period of time. It only takes
10 minutes to complete a booking for a banner in wallpaper format. This used to take up to an
hour. The close integration with our ad booking system ensures efficient handling of orders
and provides data for reporting," explains Dirk Frädrich, Head of Process Management and IT
In 2012 the ad department at SÜDKURIER decided to switch from Excel, which was used
for inventory management to a central planning solution for digital ads: AdX, the multi-
channel advertising solution by ppi Media. Since the SÜDKURIER utilizes AdX for campaign
management, a lot of manual work steps were superfluous. The web-based application AdX
boasts an online planning board which visualizes the inventory, offering maximum ease of
use. Interfaces to ad booking systems and ad servers are bidirectional.
“To increase profitability in their digital channels, publishers must pay attention to the
fulfillment of ad orders. Only with efficient workflow solutions and nimble processes the ad
department increases the ROI,” says Markus Feldenkirchen, CEO of ppi Media US, Inc. What
exactly does this require? It requires open-minded, decisive media companies, attractive ad
spaces and high-performance software for distributing digital advertising material – from
individual ads to complex advertising campaigns. “The best example of this is SÜDKURIER
Medienhaus in Constance, Germany, which built a high performing organization for their
digital advertising,” Markus Feldenkirchen states.
To learn how you can benefit, please contact
Markus Feldenkirchen, CEO
ppi Media US, Inc.
Ph.: +1 (630) 854 3734 | www.ppimedia.com
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