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Do what all these publishers have done...
Hello! Just wanted to share with you our first success story from
the Toolbox. This was sold by a relatively new sales team at our
Salisbury, Maryland publication which just started publishing
on May 14. It took them only 2 1⁄2 days to sell this with $1,295
of incremental income. Nice! Thanks again!
HEATHER CREGAR, PROMOTIONS MANAGER
DELAWARE STATE NEWS, INDEPENDENT NEWSMEDIA INC.
I’ve been spending the last two weeks discussing the amazing
ideas of Newspaper Toolbox with several of our newspapers.
Everyone is excited to add the NEW IDEAS and FRESH LOOK
to our advertising promotions. One of our ad reps describes the
artwork as “Gorgeous!” Our graphic designers are also excited
about the quality of the campaigns, the ease of using the
designs, and the time that will be saved. Thank you for helping
us to an exciting start in 2015!
JOHN COOK, PUBLISHER, PHILIPSBURG JOURNAL, PA
We have been using Newspaper Toolbox for about one year and
I love the ideas! The website is very helpful. They have great
directories for just about everyone. We have even signed some
non-regular advertisers to a year contract of one a month
allowing us to get our foot in the door for further advertising
needs. I would recommend Newspaper Toolbox.
MICHELLE A. WILSON
ZANESVILLE TIMES RECORDER MEDIA, OH
“Dear Newspaper Toolbox,
Before we signed up for your service I was impressed with the
features but worried about the cost and whether it would fit into
our budget this late in the year. After you told us what it would
cost, it was a no brainer. In a time of tightening budgets, when
more is done by fewer people, my graphic art team was thrilled
with the easy to change layouts and downloadable files. So far
we have a 19:1 return on gross sales versus cost of this service.
It was a good investment for our daily newspaper.”
KEN CLEMENTS, ADVERTISING DIRECTOR,
IDAHO SATE JOURNAL, POCATELLO, ID
I just wanted to let you know that when we got the November/
December 2014 book I saw the ready-to-sell campaign for a
travel agent. I took it to a local travel agent who had only bought
smaller special-section ads in the past and hadn’t bought any ads
in the last few months. I showed them the ads and they immedi-
ately bought all seven ads for a total of $2,450.
GREG HORN, PUBLISHER, KAHNAWAKE NEWS
I have had wonderful success with this service. We do a weekly
advice column using Toolbox; it brings us a revenue of $23,400
per year, with just that one use.
In the first year, we brought in about $80,000 by using Toolbox
ideas. We did customize some of them to fit us, and we also kept
some the same. We are a five-day-a-week publication with about
5,000 daily subscribers.
MELISSA SPILLERS, ADVERTISING MANAGER
THE NEWS-EXAMINER, CONNERSVILLE, IN
“The Kankakee Valley Publishing newspapers purchased Toolbox
for 3 small dailies and 3 small weeklies. Through the first
3 months of 2014 these properties have generated $12,057.
We have paid the entire year’s subscription cost several times
over in Q1. I am very happy with the Toolbox service and highly
SCOTT KOON, PUBLISHER,
MONTICELLO HERALD JOURNAL
KANKAKEE VALLEY PUBLISHING
Proud host of the
Local Media Association Contests
Master media forecaster Gordon Bor-
rell will take the stage to share Borrell
Associate’s digital revenue forecast for
2015 and beyond. He will show attend-
ees how to ‘follow the money’ by iden-
tifying the hottest digital growth trends
for the next 12-18 months. He will also
share his thoughts on where local media
companies should put their resources.
The program will then move into the drill
down stage in which each of eight different
topics, all identified as having high growth
potential, will be probed with expert reviews,
relative case studies and business models.
A Must-Seize Opportunity
Moderated by Todd Handy, Vice President,
Advertising Strategy & Performance, Deseret
This is Going to Forever Change
Digital Media Buying
Moderated by Chris Edwards, VP Sales &
Marketing, The Gazette Company
Three Great Case Studies
Moderated by Ruth Presslaff, CEO, Presslaff
This Category is About to Explode
Moderated by Matt Coen, President, Second
It’s Growing 47% In the Next Year –
Do You Have a Plan?
Moderated by Nancy Lane, President, LMA
Who's Making Money and How?
Moderated by Neg Norton, President, Local
Prospecting and Reselling
Moderated by Mike Blinder, CEO, The Blinder
Is There a Profitable
Business Model Here?
Moderated by Amie Stein, Director of Training
& Development, Local Media Association
Digital Revenue Summit
April 29-30, Holiday Inn, Chicago Mart Plaza
LMA member registration price: $495
Room rates begin at $159/night
Full details at www.revsummit.com
Meeting planner Lindsey Leisher Estes is reached at
(410) 838-3018 or Lindsey.email@example.com
Interested in Sponsorships or Exhibiting?
Contact Al Cupo at 9215) 256-6801 or Al.Cupo@localmedia.org
Digital Revenue Summit » — FROM COVER
This summit will absolutely drive
digital revenue growth for those that
attend. Mike Blinder and I have personally
identified the best case studies in eight
key areas: video, native, programmatic,
mobile, promotions, social, email
marketing and search. Panelists represent
TV stations, directories, newspapers and
radio stations; many have never been
featured at an LMA conference before. This is a must-attend for
local media companies that want to grow digital revenue in a
– NANCY LANE
Google Analytics Training!
LMA’s Amie Stein will conduct Google
Analytics live training on May 1, in Chicago,
following the LMA/Blinder Revenue Summit. It
will cover the basics of navigating the Google
Analytics platform, how to get access to your
customers’ analytics, and how the data can be
used to set goals, conversions, expectations
and optimize campaigns for results. Fees are
$249 (LMA) per participant with a $50 discount
for conference attendees.
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