Home' Local Media Today : March 2015 Contents 12 | LOCAL MEDIA TODAY | March 2015
The industry’s first complete obituary
solution for community publishers.
(800) 638 -7990 • slp.com
P.O. Box 9400, Wake Forest, NC 27588
Dedicated to print.
Solid Technology Powerful Product Performance Peerless Quality Steady, Reliable Service Bedrock Value
With today’s publishing and printing challenges, newspapers need
their prepress vendors to be solidly committed to the industry.
Souther n Lithoplate always has been, always will be
that kind of committed par tner.
A partner where commitment to quality, value and performance
is backed by a 100% satisfaction guarantee. If you’ve been looking for
a rock solid partner you can lean on... Call us or click.
Southern Minn Media’s Digital
Obituaries Success in 2014
APG Media’s Southern Minn Media
have implemented Wave2’s new AdPortal
Digital Obituaries Platform. It includes
three modules: AdPortal Obits—the indus-
try leading self-service solution for print
obits; AdPortal Digital Obits—Wave2’s
digital display of the obituary which runs
on a publisher’s website; and Lasting
Memories—a personalized website dedi-
cated to commemorating the deceased’s life. All three are available for purchase during
the obituary submission process.
Bundling Lasting Memories with every obit purchase pushed the revenue increase to
over 41% over the same period in 2013. Newspapers have been increasing the rates on
their print obits for many years. Many have found that when the rates are raised people
buy smaller obits and the revenue increase does not match the rate increase. Southern
Minn saw this 41% increase without raising its print rates!
Southern Minn had a very traditional print obituary process prior to June 2014.
Before Wave2, obits were taken via email, fax or over the phone and input into their
front end system by newsroom staff. By the end of 2014 more than 90% of obituaries
were input through Wave2’s AdPortal by funeral homes. This saved the internal staff an
enormous amount of time and resulted in a 17% increase in lineage over their traditional
Implementing AdPortal Obits results in better designed print obits, a digital version of
the print obit and Lasting Memories which positions a publisher for the upcoming transi-
tion to digital while protecting their print revenue.
Contact: Ron Ensley, SVP Regional Publisher, (507) 444-2367, firstname.lastname@example.org
Minneapolis Star Tribune Finds Southern Lithoplate
Replica HSV® the Best Option for Quality, Efficiency
Since 2014, the Minneapolis Star Tribune has been print-
ing the rival St. Paul Pioneer Press under a five-year agree-
ment. This expansion of its commercial business has boosted
the number of pages flowing through the pressroom by about
one-half. To help ensure that strict production schedules
and award-winning quality standards are met, Southern
Lithoplate keeps the Star Tribune’s presses well supplied with
Replica HSV® violet photopolymer digital plates.
“I cannot overemphasize the value of quality control,” said
Kevin Desmond, senior vice president of operations. “Southern Lithoplate delivers high-qual-
ity plates. There is no batch-to-batch or plate-to-plate variance. We count on every plate being
perfect. Perfection is not an achievable goal, but Southern Lithoplate gets us close.”
The Star Tribune boasts ample capacity to serve newspaper readers and advertisers with
five Goss Headliner presses. The prepress department transitioned from conventional plate
production to computer-to-plate technology in 2008.
“We have weekly press runs that require our plates to last more than 200,000 impressions,”
Desmond noted. “The Replica plate consistently achieves the number of impressions we
Speed, cost and reliability were key factors in the decision to adopt Replica plates. The Star
Tribune also has been impressed with Southern Lithoplate’s service approach.
“We have a direct relationship with our sales executive and with Southern Lithoplate
management,” Desmond said. “In terms of consumables and equipment, Southern Lithoplate
supports us in using our plates, chemistry and processors at the highest level of efficiency. We
use the metaphor that the trains have to run on time. Southern Lithoplate’s trains run on time.
We have never experienced any inventory emergencies involving printing plates or chemistry.
I consider this to be a win-win relationship.”
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