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commitment to the
R&D community is
well known in the
industry and it's about to get even more
serious. A new LMA R&D committee has
been announced and I am thrilled to be
the chair. We will meet regularly to work
on new ways to help our R&D members
grow their business and also respond to
the changing needs of the local media
I’ve been involved with LMA for more
than a decade, and recall that at my first
conference of the group – then known as
SNA – there were just three vendors pres-
ent. Because of the foresight of the Board of
Directors and LMA staff to embrace a re-
has grown to
almost 100 ven-
dors at recent
active in LMA,
I value the
chance to in-
teract with our
R&D members. Many of them are among
the leading technological innovators in
our business, and when I meet them at our
conferences I’ve forged important business
They help me to stay abreast of new
technological innovations, and to keep
my publishing group in Columbus, Ohio,
aware and engaged with constantly evolv-
ing products and services.
Also like many publishers in LMA, I
now contract the services of several of
these R&D members.
Through LMA, they get to know first-
hand what kind of challenges media execu-
tives face and what innovations we would
Thinking back on my first SNA confer-
ence now, it’s gratifying to realize that
today’s LMA actually has more than 100
associate members from this segment of
the industry, with more than 20 as full R&D
In the coming year, we on the R&D
Membership Committee want to com-
municate on a consistent basis with our
R&D partners. We will hold calls at regular
intervals to get some of their ideas. Better
communication should add value to their
participation for all association members.
If we can hear what their needs and
assessments are, we’ll be better equipped
to educate our members about what their
products do. As they hear of our needs and
issues, they will become better equipped to
refine their products and services.
The LMA is all about innovation and
Through better communication, we
hope to grow the mutually beneficial
relationship with our R&D partners, as we
pursue innovation and growth in digital
and print revenue.
If you have ideas that you want the
committee to consider, please reach out
to me at firstname.lastname@example.org or
LMA’s Al Cupo at email@example.com.
We would love to hear from you.
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Roy Biondi, guest columnist
Vice President/Group Publisher of
CNS/ThisWeek Community News
Director on the Local Media Association Board
New LMA R&D
The R & D Membership provides a great
opportunity for leading industry sup-
pliers to interact with the Local Media
Association’s media executive members.
R & D Membership includes all of the
features of associate membership plus
the following benefits designed to
increase your marketing exposure:
■ Listing in the online R&D directory.
■ Right to vote on all Local Media As-
■ Monthly logo and contact listing in
Local Media Today.
■ Ribbons at LMA conferences/events
identifying your company as an R&D
■ Verbal acknowledgement at the an-
nual business luncheon.
■ Quarter-page advertisement in the
annual R&D partner issue of Local
■ Premium listing in the exhibit/spon-
sor brochure at LMA conferences and
■ Inclusion in the R&D committee
appointed by the LMA board of direc-
■ Sponsorship of one free-member-we-
binar per year including verbal recog-
nition and a two-minute presentation
(based on availability).
For more information about the R&D
Membership program, contact LMA Vice
President Al Cupo at al.cupo@localme-
dia.org or 215-256-6801.
Roy Biondi is Vice President/Group Publisher of CNS/ThisWeek Community News,
a group of 25 weekly community newspapers and affiliated websites in Central Ohio
owned by The Columbus Dispatch Media Group. He has been an LMA Board of Direc-
tors member since 2011.
Becoming an R&D
member of LMA
Six LMA Members Saluted
at’s off to a select few LMA members
who took honors in E&P’s annual '10
Newspapers That Do It Right' feature.
Two member newspapers – the Sarasota (Fla.)
Herald-Tribune and the Hamilton Spectator in
Ontario — were named in the top tier; addition-
ally, The Day (Conn.), Lancaster Newspapers
(Penn.), the Northwest Herald (Ill.) and The Re-
cord (N.J.) were named as Honorable Mentions.
In selecting the Hamilton Spectator, E&P
cited the successful digital sales efforts and in
particular, the work of Susan Azzopardi who is
the reigning LMA Digital Sales Manager of the
Year. The Sarasota Herald-Tribune was saluted
for keeping its editorial DNA intact in the face
of two ownership changes in recent years and
their use of digital tools and techniques to tell
"Despite their shared struggles," E&P said,
"these 10 newspapers have one other thing in
common: their confidence. They're shining
examples of papers that haven't given up, but
are charging forward."
Susan Azzopardi, of the Hamilton Spectator and
LMA’s reigning Digital Sales Manager of the Year.
hris Hendricks, VP/Interac-
tive Media for The McClatchy
Company and LMA Board
member, received Borrell Associates
2015 Award of Merit in recognition of
his outstanding leadership and innova-
tion in local media.
"Chris is a remarkable individual
whose cat-herding skills have benefited
both McClatchy and the entire local
media industry," said Gordon Bor-
rell, CEO of Borrell Associates. "He’s
basically changed the course of media
history by his leadership of the Local
Media Consortium, getting big and
small companies to work together in the
same sandbox. As a result of his efforts,
traditional media companies are accru-
ing greater leverage in the digital space."
Gordon Borrell, left, presented the award to Chris Hen-
dricks during last month’s Borrell Local Online Advertising
Borrell Award of Merit
issued to Chris Hendricks
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