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powerful program featuring two
dozen thought leaders in the digi-
tal space awaits local media execu-
tives at this month’s Digital Revenue Summit
and there is still time to make attendance
plans for this affordable and easily accessible
event. Co-presented by Local Media Associa-
tion and The Blinder Group, the Summit
runs April 29-30 in Chicago, Holiday Inn/
“This summit will absolutely drive digital
revenue growth for those that attend,’ says
LMA President Nancy Lane. “Panelists rep-
resent TV stations, directories, newspapers
and radio stations; many have never been
featured at an LMA conference before. This is
a must-attend for local media companies that
want to grow digital revenue in a serious way.”
Last call for Digital Revenue Summit
Great color is hard to ignore.
Process color that brings your
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n Professional Customer
n Prepress Technical
n Competitive Pricing
COMMERCIAL PRINTING DIVISION
Innovation in Action
Elizabeth Kalmbach, VP, Group Media Director at Kelly Scott Madison, will
keynote the Summit on the latest media and consumer trends that are shap-
ing innovative marketing solutions. KSM is a super-innovative agency with a
heavy focus on digital and boasts a list of prestigious big-brand advertisers but
also maintains a large base of local clients. Kalmbach will share a number of
case studies detailing national and local ad campaigns that have driven posi-
tive results through deployment of new, ground breaking media concepts.
Digital Forecast for 2015 and Beyond
Borrell Associates President Gordon Borrell has a better crystal ball than just
about anyone and he’ll walk attendees through what lies ahead in the digital
space for local media companies. He’ll share the results of his company’s
thorough analyses and guide attendees on the strategies for ‘following the
money’. He’ll identify the hottest growth trends for the next 18 months and
share his informed opinion on where media companies should be allocating
Bonus Offering: Google Analytics Training!
LMA’s Amie Stein will conduct Google Analytics live training on May 1, in
Chicago, following the LMA/Blinder Revenue Summit. It will cover the basics
of navigating the Google Analytics platform, how to get access to your custom-
ers’ analytics, and how the data can be used to set goals, conversions, expecta-
tions and optimize campaigns for result. Fee is $249 per participant with a $50
discount for conference attendees.
Learn & Earn
Digital Revenue Summit April 29-30
Chicago, Holiday Inn/Chicago Mart Plaza
Full details and registration at www.localmedia.org
LMA hq staff stands ready to help – reach them at 888-486-2466.
Digital Revenue Summit to Feature
12+ Speakers/Case Studies Never
Seen Before at LMA including:
Keynote, Overview & Bonus Offering
Vice President, Digital Strategy & Client Services,
Co-founder and COO of CIAmedia
VP Local Sales, Channel and Business Develop-
ment, UpSnap and User Friendly Media
Geo-fencing is just one of many terrific opportunities
for local SMB’s to tap the power of mobile. Richmond,
Schroeder and McBride will dig deep into current mobile
strategies and present several case studies.
New Media Development Manager,
KY3-TV Springfield, MO.
Agency Director at Amplified 408 / Director of
Emerging Media at WPSD TV- Local6, Paducah, KY.
Oglesby and Droke will bring their experience from the broadcast indus-
try and share how they are using the digital space to drive big business in
Director of Marketing, 101.9 THE MIX/WTMX
& Chicago's 100.3/WILV Chicago
Director of Interactive Sales,
Federated Media Interactive
Think email marketing is passé? Think again. Forrester forecasters that U.S.
email marketing will reach $2.3 billion this year. Karwowski and Derda-Wil-
liams will showcase case studies and examples that are driving significant
Senior Director of Interactive Sales -
Informed Interactive/Charleston (SC) Post & Courier
Media companies of all sizes are making huge strides with native advertis-
ing. Boggs will join other panelists to present case studies from both large
and small markets. Panelists will also address pricing, content, structure
Vice President Sales, Emerging Media,
Minneapolis (MN) Star Tribune
If you have any doubt about the importance of programmatic, consider this:
Borrell predicts that 95% of all online advertising will be purchased this
way by 2024. Faust is among the panelists who will share why and how you
should incorporate programmatic buying into your strategy.
Director of Digital Media, Sound Publishing, Inc.
Social strategies can be seriously monetized and Long will join others to
showcase examples and top tips for prospecting in this space.
Additional sessions on Video and Analytics are on the agenda. All told,
eight high-value digital initiatives will be featured with pertinent details,
case studies and actionable intelligence that attendees can take home
and turn into new revenue now. Full details at: www.revsummit.com
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