Home' Local Media Today : May 2015 Contents 6 | LOCAL MEDIA TODAY | May 2015
From his interview with E&P:
Don’t let the history of our
industry define the future. Think
independently of traditional
models when it comes to con-
sumer behavior because we live
in an on-demand society where
you are now very much a choice.
Social media is the homepage
and launchpad for most of your
audience, and they are vocal and
involved. If you are not having
a two way discussion with your
audience, you are doing it wrong. Our industry has been greatly
disrupted in the 10 years I have taken part, so look for opportuni-
ties to be the disruptor. Leverage the trusted brand you work for to
create unique products, events, audiences and try new ideas. It is
a prime time to reintroduce the newspaper industry to an evolv-
ing digital society—find a way to connect with your audience,
and if you fail—try again. Most great things happen by accident or
I'm attracted to the news in-
dustry because it's big, important
work. I'm lucky to work with tal-
ented and hard-working people
at The Elkhart Truth who do it for
all of the right reasons. We work
on behalf of our community and
in service to our community
every day. I just can't imagine
working in any other industry.
I appreciate when I see young
professionals gain recognition
in our industry because it helps illustrate how we're all in this
together. We all face big challenges and we all must work together
to help solve them. But at the end of the day, it doesn't matter our
age, our individual skill set or our background; what matters is
that we worked tirelessly to serve our communities in whatever
ways we're called to.
Being named to E&P’s 25
under 35 is a huge honor. The
accomplishment really reflects
the hard work of the team here in
Northwest Indiana, not just me.
Form the publisher’s office, to
our retail sales team to our edito-
rial department, we have rallied
around digital and will continue
to do so. I’m excited to grow our
digital agency model, continue to increase mobile traffic on nwi.
com and drive industry leading results for our customers. The
Times Media Company has been a world class media organiza-
tion for Northwest Indiana since its creation and it will continue
to do so as we continue to transition into digital. One of our
advertising partners said it best “You are the best digital media
company we work with; you also just happen to produce a daily
newspaper”. That is our mantra now and will continue to be for
years to come.
The media industry, especially advertising, is really exciting
right now. We are at the front end of an industry transformation
and are lucky ones writing the script for the next 100 years. The
media industry is complex, exciting and no day is ever the same.
Young ‘Uns Making Their Mark
his year’s list of Editor & Publisher’s ‘25 Under 35’ were triumphed last month
and showcased an outstanding group of young professionals who are making an
indelible imprint on the evolution of local media. Half a dozen LMA members were
included in this prestigious group. “Climbing the ranks now requires a multitude of skills not
seen in previous generations, and these talented men and women are certainly equipped with
them,” said E&P reporters Nu Yang and Andrea Young.
There is comfort in knowing that the local media industry is progressing with dedication
and hard work of these folks who, to a person, view the industry as being on the edge of a mas-
sive transformation with limitless opportunities. Each was asked what it is about the industry
that attracts them and what advice they might have for other young professionals. A look
behind the curtain reveals a lot about this impressive group.
JOE BATTISTONI, 32
Director of digital advertising • The Times
Media Co. of Northwest Indiana • Munster. Ind.
Education: Southern Illinois University at Car-
bondale, bachelor of arts, political science
I love working for a news organization because, as we like to say, there’s never a dull day. It’s
one of the most challenging careers out there, but it also is one of the only ones where you get
to meet such a variety of people each and every day, and they trust you to tell their story. That
matters. No matter what happens in our industry, stories will always matter.
I think the next generation of media professionals needs to remain focused on how we tell
stories that readers can’t wait to read ... or listen to ... or watch. That means new ideas, new pre-
sentation of content and no fear when it comes to trying new things that will serve the readers
in our communities. Giving people something different — something local that they can’t get
anywhere else — this is what will ensure we will remain relevant and will always have readers
who support what we do.
KAT HUGHES, 34
Executive editor • Observer Media Group • Sarasota, Fla.
Education: University of Wyoming, master in business
administration; University of Missouri, bachelor of journalism
RYAN MARTIN, 27
Managing editor • The Elkhart Truth
Education: Washington University in St. Louis,
master in business administration; University
of Missouri, bachelor of arts, journalism
I was attracted to the news industry because I’m addicted to stories. I’ve always loved digging
into the underbelly of what’s going on around me, finding out more about the people we interact
with in our daily lives, and learning the truth about events most of the community takes for
granted. I’m always asking “why,” and as a journalist, I get to find out the answers.
As a young newspaper journalist, I think cross-platform information sharing is vital for all
news media, but especially print. Some say newspapers are dying, but I think we’re evolving into
multimedia companies. Our paper, for example, uses social media to get out the breaking news
and updates our website daily, or in the event of breaking news, as soon as we find out about it.
We’re using video to add depth to our stories and are dedicated to on-the-ground reporting, so
our community doesn’t just know our paper, they know our faces, too.
As local media, we aren’t just the voice of the community, we are the community and interac-
tion with our readers both in person and online, on social media especially, is vital to our con-
tinuing to thrive. As daily newspapers rely more and more on wire services and national news,
local papers like The Sun are becoming especially essential to the communities we serve, since
we’re often the only voices sharing our stories, and the only ears willing to listen.
As a young journalist, I grew up online and I think other young journalists can bring their inte-
gral familiarity with the Internet world to add that ‘boots on the ground’ vitality to local media.
We think differently than our predecessors in that we know instinctively how to write for the Web
and social media, since we’ve been doing it since we were small. As newspapers go online and
onto Facebook, Twitter, Instagram and Periscope, that can only help the media we serve.
LIZZ SCHUMER, 27
With her fiancé
Nick Guy, also a journalist
The Sun • Hamburg, N.Y.
Education: Goddard College,
master of fine arts, creative
writing; St. Bonaventure
University, bachelor of
arts, journalism and mass
JOHN SLOAN, 31
Growtix senior vice president
and general manager
Deseret News/Salt Lake Tribune
Salt Lake City, Utah
Education: East High School
CONTINUED ON PAG E 7
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