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“Kevin Kamen works relentlessly. Whenever he speaks about the
publishing business or companies, I pay close attention.”
— Paul Tash (Mr. Tash is Chairman of the Pulitzer Board
and CEO/Chairman of the Tampa Bay Times.), August 1, 2014
“Kevin Kamen is one of the world’s best-known and most-prolic brokers
of media properties and companies.”
— Gypsy C. Gallardo, CEO/Publisher of
The Power Broker Magazine, July 30, 2014
Whose judgement do they trust?
“Kevin Kamen correctly predicted as far back as 2010 that a buyer would
be willing to pay $42 million to $51 million for The Journal ... ‘They paid
about $4 million to $5 million more than they should have,’ Kamen told
WPRI.com ... Kamen suggested Gatehouse was motivated to pay a premium
in part to ensure a competing newspaper chain didn’t get The (Providence)
— Ted Nessi, WPRI 12, Providence, Rhode Island, July 23, 2014
Considering selling your publication? You
should have your title nancially valued
correctly and listed for sale. Call or come visit
Kamen & Co. Group Services to assist you.
KAMEN & CO. GROUP SERVICES
NY (516) 379-2797 • FL (727) 786-5930 • FAX (516) 379-3812
626 RXR Plaza, Uniondale, NY 11556
Whose voice do
industry leaders seek?
Just ask them.
The news industry's higher calling -- speaking truth to power, advocating for open govern-
ment and transparency, shining light on dimly understood topics, etc. -- is still a powerful draw
for young idealists, myself included. There's not another job that'll allow you to have an imme-
diate impact on powerful institutions. There's something special about when we've written that
story that really resonates in the community, when we know we've had an effect on the lives of
the people who live in our town.
We have to continue to understand the changing needs and wants of our audience. The
interests of readers are much different in Lake Havasu City, Arizona, than they are at my former
papers in Carlsbad, New Mexico, and Merced, California. We have to quickly understand who
our readers are and what topics are important to them, and then let those passion topics shine
through our reporting.
One small way to measure your impact: Count the identifiable names and faces that appear
in the paper each day. If you can find ways to boost that number in a meaningful way, you're
touching that many more lives.
BRANDON BOWERS, 35
Editor • Today’s News-Herald • Lake Havasu City, Ariz.
Education: San Joaquin Delta College
CONTINUED FROM PAG E 6
CONTINUED FROM PAG E 1
n Native advertising forecast from BIA-Kelsey
n Best practices and product design with instructors Jake Berry, Business Development Man-
ager, Publisher Solutions at Deseret Digital Media and Jadon Anderson, Director of Sales,
n Pricing and packaging session and workshop
n An update from the FTC’s Laura Sullivan during a working lunch
n An agency’s perspective on native advertising with Marc Stryker, Media Director,
n Content: Organizing, Executing & Looking Beyond the Story with Lisa Glowinski,
Director of More Content Now, GateHouse Media
n Go to Market and Sales Strategies session and workshop with panelist Chris Daniel, Interac-
tive Advertising Product Marketing Specialist, Dispatch Media Group
“Part of the cool factor is the mix of workshops being conducted,” said Native Conference
Chair Jake Berry, “For example, after reviewing how native should look, feel and behave on
your website and studying good content examples, attendees will then break into small groups.
They will work on product design, content ideas, list of prospects and even sample headlines.”
“We are thrilled to partner with LMA again on this event,” said Rick Ducey, Managing Di-
rector “Native advertising represents a huge opportunity for local media companies and we are
excited to share our forecast and some of the case studies that we have identified.”
Native Advertising Interactive Workshop
July 16, The Hyatt Regency Crystal City, Washington D.C.
Presented by LMA in partnership with BIA-Kelsey
Warm up for the workshop at the 4PM roundtable/white board discussion on July 15th and
the networking opportunity at the welcome reception immediately following.
Full agenda and registration at www.localmedia.org
Bonus! Google Analytics Certification Training – July 15
Come a day early and take advantage of the expert Google Analytics one-day training being
offered by LMA’s Amie Stein.
Native Ad Workshop
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