Home' Local Media Today : June 2015 Contents pending on video advertising is on a tear and is
one of the fastest growing ad formats, far outpac-
ing growth in other digital areas. And, with projec-
tions of revenue doubling (to $10B!) over the next five years,
streaming video advertising is quickly becoming a ‘must do it
right’ item on every media company’s priority list. The compe-
tition is heating up and a golden opportunity to sharpen your
tactics is coming to Chicago in August.
LMA, Borrell Associates and Local Search Association
have teamed up to present the ‘Fast Forward: Video Summit’
and it’s all about helping media pros get to the nitty-gritty of
this booming business. Featuring an all star cast of speakers
and a remarkably focused agenda, the gathering will take
place on August 18-19 at the Chicago Sheraton O’Hare. And,
the combination of the three distinctive groups presenting
the program means diversity and a super-valuable breadth of
knowledge and networking to be gained.
From monetization to maximizing across platforms and
everything in between, this two-day summit packs a punch
and will spotlight the business side of video advertising with
n How local media companies can monetize streaming video
n Five-year forecast including which local business categories
will spend the most
n How to produce videos cost effectively and at scale
n How to make video relevant to local consumers (dynamic,
creative and localized content)
n Opportunities with native and programmatic strategies
n Case studies from a wide mix of media companies
n And much more...
What You Can Expect
Best practices, case studies, and the newest strategies,
which can all be applied to your marketing approach, will rule
this summit. Media execs will share what’s working for them;
the access to knowledge-sharing and top minds in the field
will be unparalleled.
Fast Forward: Video Summit Set for August
Become a Video Revenue Star!
JUNE 2015 ●●●●●● WWW.LOCALMEDIA.ORG ●●●●●● INNOVATE | EDUCATE | INSPIRE
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Fast Forward: Video Summit
August 18-19, Chicago Sheraton O’Hare
Co-presented by LMA, Borrell Associates,
Local Search Association
Agenda and registration at www.localmedia.org
Bonus! Post-con Google Analytics training available
on August 20 – see page 13 for details.
Top Notch Topics Covered By An All-Star Cast of Speakers
Google/YouTube’s McCaster to Keynote
Already confirmed to keynote the program is Marc Mc-
Caster, the Global Team Lead for Brand and YouTube at
Google. He’ll get to the heart of maximiz-
ing video across all platforms and will dis-
cuss major trends and usage patterns on YouTube. He’ll
also offer proven video advertising techniques, including
how to combine search and video for maximum impact,
how to engage customers with video and how to most
effectively reach mobile consumers using video.
Video Forecast Through 2020
Borrell Associate’s chief Gordon Borrell will share the
skinny on where this business is headed and, in true
form, will get down to brass tacks on what media com-
panies should be doing to ‘follow the money’.
Opportunities with Facebook Video
Facebook is making an aggressive push into video and
CEO Mark Zuckerberg predicts that, in five years, most
of their content will be video. Local Search Association’s
VP Strategy & Insights Greg Sterling will moderate a
panel showcasing best practices from agencies and pub-
lishers currently utilizing Facebook video: what works,
what doesn’t and what to expect in the future.
How Local TV Broadcasters Are
Conquering Streaming Video
Local TV stations are taking aggressive and innovative
approaches to protect their business as ad dollars shift
to online video. Lisa Willet, VP/Digital Sales at ABC
stations, will discuss how broadcast companies are
managing this shift and tackling video advertising in the
automotive, retail, health and home services categories.
in Local Video
Two ex-newspaper guys are killing
it with Moovin’ Video, their video
production company in Tampa.
For three years now, brothers
Matt and Joe Pearson have been
mining gold producing hundreds
of videos for local retailers and
they’ll share the secret sauce of
monetizing with SMB’s.
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