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Professional Center for development
Google Analytics and Google AdWords Certification-Training
Sales Certification Courses – Advanced Digital Sales and Basic Fundamentals
New Hire Onboarding
Train the Trainer Program for Sales Managers
Deseret Digital Media BootCamp
Contact Amie Stein, Training & Development Director, at 901-361-3642, or email@example.com
Download a brochure and more info at localmedia.org
In 2014, the Center trained 727 media executives from more than 300 companies including The McClatchy Company, Lee
Enterprises, Deseret Digital, CNHI, BH Media, GateHouse Media, Swift Communications, Black Press, Wick Communications,
Schurz Communications, Sandusky Newspapers and many more.
he 2015 Digital Revenue Summit, co-presented
by LMA and The Blinder Group, convened in
Chicago earlier this spring and attendees gave
the program an enthusiastic thumbs up. “It was a great
summit that took complex and ever changing subjects and
boiled them down to the important and understandable,”
said Eric Bradley, KNPN.
The program featured best practices from a diverse
mix of local media companies and showcased new and
innovative revenue streams. Programmatic, email market-
ing, mobile, promotions, native, social, data and video were
some of the key topics covered.
A few attendees were good enough to share some take-
Musings from the Digital Rev Summit
When Gordon Borrell was asked: "If money were no object, and you
were in the shoes of all the attendees, what would you do?" He said, "I'd
start a digital agency." That was reassuring. We've done that. But when
I put together all of the sessions under one umbrella, the ah-ha moment
for me was: Once and for all the realization that Clark Gilbert and Gordon
Borrell are right. We need to go all-in with a digital team and investment.
We've been nibbling at the digital fringes with our multimedia reps,
who, let's face it, are still 90% print oriented. And we've launched a
digital agency and sold digital services with a skeleton team. The summit
convinced me we are leaving too many digital dollars to others. This really
is the equivalent of, say, acquiring or starting a paper. Our digital opera-
tions need a full-scale investment in people to focus on all of the segments
presented at the Revenue Summit
— email marketing, promotions, na-
tive, programmatic, mobile, social,
video and on and on.
We've been hearing this for
years. I'm a slow learner.
Observer Media Group
One topic that especially resonated with me was programmatic ad
buying. Right now, it’s where the money is going and it’s where the most
ads are being sold. One of the key takeaways I took from this topic was
about implementing several
different exchanges on your ad
server. This doesn’t only help
raise your eCPM, but it also al-
lows you to tap into more adver-
tisers since not every advertisers
uses the same ad exchange.
Pamplin Media Group
Video a must. Advertisers and readers want it. Especially
Reporters are first
and best option for video
Readers want the quick,
authentic video spots. Little
or no production.
The revenue summit was a great way for me to network and
also hear about what products other media companies are focus-
ing on. It is always good
to hear different perspec-
tives. The Programmatic
panel was helpful as that
landscape continues to
grow in a big way.
A refreshing reminder on sales 101 from Nicole McQuestion...
'listening serves up opportunities' & 'engage & build credibility'
Data driven sales strategy - find a champion, right tools, who
is responsible & integrate
into sales process
It's important to know
what you need to do to
make yourself ‘faster,
cheaper and better'
Big Fish Digital
A full house awaited the keynote from Elizabeth Kalmbach. “She was
awesome,” said one attendee who added that her candid remarks
delivered keen perspectives from the buyer side of the table. Check
out the Q&A interview with Elizabeth beginning on page 2.
A rock star panel delivered the goods on programmatic. From left,
Tom Shaw, Ray Faust, Todd Handy, Chris Edwards.
Presentations from the Summit are available for download at www.revsummit.com/takeaways/
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