Home' Local Media Today : June 2015 Contents 10 | LOCAL MEDIA TODAY | June 2015
Do what all these publishers have done...
Hello! Just wanted to share with you our first success story from
the Toolbox. This was sold by a relatively new sales team at our
Salisbury, Maryland publication which just started publishing
on May 14. It took them only 2 1⁄2 days to sell this with $1,295
of incremental income. Nice! Thanks again!
HEATHER CREGAR, PROMOTIONS MANAGER
DELAWARE STATE NEWS, INDEPENDENT NEWSMEDIA INC.
I’ve been spending the last two weeks discussing the amazing
ideas of Newspaper Toolbox with several of our newspapers.
Everyone is excited to add the NEW IDEAS and FRESH LOOK
to our advertising promotions. One of our ad reps describes the
artwork as “Gorgeous!” Our graphic designers are also excited
about the quality of the campaigns, the ease of using the
designs, and the time that will be saved. Thank you for helping
us to an exciting start in 2015!
JOHN COOK, PUBLISHER, PHILIPSBURG JOURNAL, PA
We have been using Newspaper Toolbox for about one year and
I love the ideas! The website is very helpful. They have great
directories for just about everyone. We have even signed some
non-regular advertisers to a year contract of one a month
allowing us to get our foot in the door for further advertising
needs. I would recommend Newspaper Toolbox.
MICHELLE A. WILSON
ZANESVILLE TIMES RECORDER MEDIA, OH
“Dear Newspaper Toolbox,
Before we signed up for your service I was impressed with the
features but worried about the cost and whether it would fit into
our budget this late in the year. After you told us what it would
cost, it was a no brainer. In a time of tightening budgets, when
more is done by fewer people, my graphic art team was thrilled
with the easy to change layouts and downloadable files. So far
we have a 19:1 return on gross sales versus cost of this service.
It was a good investment for our daily newspaper.”
KEN CLEMENTS, ADVERTISING DIRECTOR,
IDAHO SATE JOURNAL, POCATELLO, ID
I just wanted to let you know that when we got the November/
December 2014 book I saw the ready-to-sell campaign for a
travel agent. I took it to a local travel agent who had only bought
smaller special-section ads in the past and hadn’t bought any ads
in the last few months. I showed them the ads and they immedi-
ately bought all seven ads for a total of $2,450.
GREG HORN, PUBLISHER, KAHNAWAKE NEWS
I have had wonderful success with this service. We do a weekly
advice column using Toolbox; it brings us a revenue of $23,400
per year, with just that one use.
In the first year, we brought in about $80,000 by using Toolbox
ideas. We did customize some of them to fit us, and we also kept
some the same. We are a five-day-a-week publication with about
5,000 daily subscribers.
MELISSA SPILLERS, ADVERTISING MANAGER
THE NEWS-EXAMINER, CONNERSVILLE, IN
“The Kankakee Valley Publishing newspapers purchased Toolbox
for 3 small dailies and 3 small weeklies. Through the first
3 months of 2014 these properties have generated $12,057.
We have paid the entire year’s subscription cost several times
over in Q1. I am very happy with the Toolbox service and highly
SCOTT KOON, PUBLISHER,
MONTICELLO HERALD JOURNAL
KANKAKEE VALLEY PUBLISHING
Proud host of the
Local Media Association Contests
Calling All Uber-Marketers!
Ad/Promo contest open to ALL media companies
he super-competitive 2015
LMA Advertising & Promotions
Contest is now open for entries
and the competition is definitely heating
up this year. Ramping things up a notch,
many of the numerous contest categories
are now open to all media companies
(print, broadcast, digital, etc) regardless
of media platform.
In addition to a feather in the cap of
all those involved in making the magic
happen on your sales & marketing teams,
a win in this well respected contest gives
a boost to the branding and standing of
your company in the community. Enter
now to see how you stack up against
peers from throughout North America
and gain some collateral marketing tools
while you’re at it.
Got A Star on Your Team?
Or an All-Star Team?
This contest will award two individual
awards and an award that could go to an
entire staff or an individual.
Some categories open to all media
companies and others for newspaper
All categories and full details with online entry at www.localmedia.org/contests.
Newspaper Toolbox Rocks!
Special thanks to Newspaper Toolbox
for providing the 2015 Advertising and
Promotions Contest online
Deadline for Entries: June 26, 2015
Promotion to Build Audience
New Local Contest
ROP Ad Section
2015 LMA ADVERTISING & PROMOTIONS CONTEST OFFERS 26 CATEGORIES
Best Digital Sales
Manager of the Year Award
– presented to an individual responsible
for leading your companies digital sales
team resulting in revenue increases
directly associated with digital products.
Criteria to be considered include
measurable results of this person's efforts
(e.g., sales staff recruitment/training,
product/service development, year-over-
year revenue growth, etc.).
– presented to an
advertising staff that
has embraced a
culture of innovation
or to a member of the
staff that has created
such a culture.
or Manager of the Year Award
– presented to an individual who has shown
outstanding leadership in your organization
during the contest period. Criteria to be
considered include measurable results of
this person's efforts (e.g., retention and
development of sales staff, community
leadership in advertising & marketing area,
revenue growth, development of new
advertising products, etc.).
Links Archive May 2015 July 2015 Navigation Previous Page Next Page