Home' Local Media Today : July 2015 Contents 4 | LOCAL MEDIA TODAY | July 2015
here’s still time to get
in on the action at the
dynamic, hands-on Native
Advertising Interactive Sum-
mit but you need to act quickly.
The program kicks off at 4PM on
Wednesday July 15 and continues
with a full day program on July 16.
Devote 24 hours to this summit and
you will boost your intellect on na-
tive and help your company set and
implement strategies that will pay
dividends for years to come.
Co-presented by LMA and BIA/
Kelsey, the summit will feature a
classroom like setting with 15 pro-
fessional instructors, white boards,
breakouts, and more.
“Native advertising is high
growth and high impact, particu-
larly in social channels on mobile
devices,” says BIA/Kelsey Managing
Director Rick Ducey. “We’re fore-
casting the “social/native” portion
of all mobile spending targeting
local audiences will grow from 14%
to 25.5% from 2015-2019.”
Perfect for newcomers or for
those that want to improve their
native advertising plan/strategy, the
session lineup is impressive:
■ Roundtable/white board kickoff
■ Case studies from a wide variety
of companies including The
Washington Post and several
small- to mid-size companies.
(Check out the Q&A with WP
Brand Studio’s Kelly Andresen on
■ Native advertising forecast from
■ Best practices and product
design with instructor Jake Berry,
Business Development Manager,
Publisher Solutions at Deseret
■ Pricing and packaging session
with accompanying workshop
■ An update from the Federal
Trade Commission Staff Attorney
Division of Advertising Practices
Laura Sullivan during a working
■ An agency’s perspective on native
advertising with Marc Stryaer,
Media Director, Penna Powers
■ ‘Content, Organizing, Executing
& Looking Beyond the Story’ with
Lisa Glowinski, General Manager
at More Content Now, GateHouse
■ Custom cloned infographics – be
among the first to hear about
the new way to play in the native
ecosystem from Schurz Commu-
nications SVP Kerry Oslund
Last Call for Native Advertising Interactive Summit
HURRY! July 15-16, Washington D.C., Hyatt Regency Crystal City
Forecasts. Case Studies. Deep dives into topics such as pricing,
content strategies and sales structure. All in a classroom-type
setting complete with workshops and small group exercises.
Last Call for Native Advertising Interactive Summit
NEED HELP? LMA HQ staff stands ready
including assistance with travel and hotel
reservations. Contact them at 888-486-2466.
Walk-in attendees welcome.
FULL DETAILS AND ONLINE REGISTRATION AT WWW.LOCALMEDIA.ORG
BIA/Kelsey Managing Director
Native advertising is
catching on fast: 25% of
SMBs now buying, and
satisfaction rates are high.
portion of all
grow from 14%
to 25.5% from
Do what all these publishers have done...
Hello! Just wanted to share with you our first success story from
the Toolbox. This was sold by a relatively new sales team at our
Salisbury, Maryland publication which just started publishing
on May 14. It took them only 2 1⁄2 days to sell this with $1,295
of incremental income. Nice! Thanks again!
HEATHER CREGAR, PROMOTIONS MANAGER
DELAWARE STATE NEWS, INDEPENDENT NEWSMEDIA INC.
I’ve been spending the last two weeks discussing the amazing
ideas of Newspaper Toolbox with several of our newspapers.
Everyone is excited to add the NEW IDEAS and FRESH LOOK
to our advertising promotions. One of our ad reps describes the
artwork as “Gorgeous!” Our graphic designers are also excited
about the quality of the campaigns, the ease of using the
designs, and the time that will be saved. Thank you for helping
us to an exciting start in 2015!
JOHN COOK, PUBLISHER, PHILIPSBURG JOURNAL, PA
We have been using Newspaper Toolbox for about one year and
I love the ideas! The website is very helpful. They have great
directories for just about everyone. We have even signed some
non-regular advertisers to a year contract of one a month
allowing us to get our foot in the door for further advertising
needs. I would recommend Newspaper Toolbox.
MICHELLE A. WILSON
ZANESVILLE TIMES RECORDER MEDIA, OH
“Dear Newspaper Toolbox,
Before we signed up for your service I was impressed with the
features but worried about the cost and whether it would fit into
our budget this late in the year. After you told us what it would
cost, it was a no brainer. In a time of tightening budgets, when
more is done by fewer people, my graphic art team was thrilled
with the easy to change layouts and downloadable files. So far
we have a 19:1 return on gross sales versus cost of this service.
It was a good investment for our daily newspaper.”
KEN CLEMENTS, ADVERTISING DIRECTOR,
IDAHO SATE JOURNAL, POCATELLO, ID
I just wanted to let you know that when we got the November/
December 2014 book I saw the ready-to-sell campaign for a
travel agent. I took it to a local travel agent who had only bought
smaller special-section ads in the past and hadn’t bought any ads
in the last few months. I showed them the ads and they immedi-
ately bought all seven ads for a total of $2,450.
GREG HORN, PUBLISHER, KAHNAWAKE NEWS
I have had wonderful success with this service. We do a weekly
advice column using Toolbox; it brings us a revenue of $23,400
per year, with just that one use.
In the first year, we brought in about $80,000 by using Toolbox
ideas. We did customize some of them to fit us, and we also kept
some the same. We are a five-day-a-week publication with about
5,000 daily subscribers.
MELISSA SPILLERS, ADVERTISING MANAGER
THE NEWS-EXAMINER, CONNERSVILLE, IN
“The Kankakee Valley Publishing newspapers purchased Toolbox
for 3 small dailies and 3 small weeklies. Through the first
3 months of 2014 these properties have generated $12,057.
We have paid the entire year’s subscription cost several times
over in Q1. I am very happy with the Toolbox service and highly
SCOTT KOON, PUBLISHER,
MONTICELLO HERALD JOURNAL
KANKAKEE VALLEY PUBLISHING
Proud host of the
Local Media Association Contests
Links Archive June 2015 August 2015 Navigation Previous Page Next Page