Home' Local Media Today : August 2015 Contents 4 | LOCAL MEDIA TODAY | August 2015
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Early Bird Pricing
Register by August 28 & save $100!
Full agenda, pricing, speaker lineup, session descriptions
and online registration now available at www.localmedia.
org/events. Don’t forget to sign up for one-on-one meet-
ings – this is an incentive to register early and meetings are
scheduled on a first come, first served basis.
Several breakout sessions will compliment the high
profile general sessions and will run along two tracks –
track "A" will feature media-company-transformation
case studies and "B" will feature sales and sales manage-
ment topics. This approach is ideal for publisher –revenue
teams in attendance or for customizing the conference
experience to best fit needs.
In track “A”
Case Study: The Victoria Advocate (TX) -
Transforming a local media company
They are truly transforming in Victoria, TX - a highly
successful agency; a digital revenue percentage among
the highest in their peer group; over six figures in native
advertising; and the list of accomplishments goes on.
Publisher Dan Easton will get down to brass tacks about
the culture driving their success, lessons learned along the
way and what’s in the development pipeline now.
Broadcast Transformation – Case Study: Scripps
Broadcasters are leading the way in areas such as
video, social and events. Tom Sly, VP/Digital Revenue at
E.W. Scripps Co., will share details of their amazing video
strategy along with other areas of success.
Restructuring for the Long-Term –
Case Study: The McClatchy Company
A major transformation is underway at one of the
nation’s largest newspaper companies. Learn about
McClatchy’s massive redesign (in conjunction with the
Stanford Design School); their investments in disruptive
and complimentary companies; why they think the need
for industry collaboration has never been more impor-
tant; how they are developing in-house incubators; and
much more. Straight from the front lines, Cheryl Dell,
president, The Sacramento Bee, will join us in Denver for
In track “B”
Using Social Media to Prospect and Drive Sales
Prospecting has changed dramatically. Are your sales
reps using the tools of social media to drive sales? Do they
know how? LMA’s Amie Stein will deliver practical advice
for better prospecting and more sales.
Training, Analytics & Arming
Your Sales Force for Success
Dream Local Digital Founder and Chief Success
Officer Shannon Kinney, along with LMA’s Director of
Training & Development Amie Stein, will share the latest
tools, products and methods to set up your sales team for
Getting in the Weeds with Events –
Everything You Need to Know
Events are transforming our business. Think Comic
Cons, economic summits, concerts, races, charity events
and more. We’ve come a long way from the old Bridal
Show and Kids Expo (although both are still perennial
winners!) Panel moderator Cindy Hefley, Director of Ad-
vertising for Wick Communications, will evoke discussion
on pricing strategies, event-specific information, advice
on which categories to pursue and things to avoid.
A new spin to this program will be concurrent debates on two hot topics. Come prepared to learn....or teach! This
should be interesting.
Newsroom: Separating Digital and Traditional Duties
Some local media companies have completely separated duties in the newsroom when it comes to digital platforms
vs. traditional ones. This might mean taking control of the traditional media’s Web site out of the newsroom and into the
hands of a digital team. Others find this offensive. Come open-minded and let the debate begin....
Integrated vs. Separate Sales Teams
In one corner we have a company that has completely separated their sales teams. We’re talking separate buildings,
P&L’s and more. In the other corner, we have a company that firmly believes in the integrated sales approach and has
the numbers to back it up. Both are ready to defend their positions. Let round one begin...
REGISTRATION at www.localmedia.org/innovation. EARLY BIRD FEES through August 28th!
Calendar of Events
All events held at the Hyatt Regency within the Denver Tech
Center, an area known for its innovative culture and resident
Local Media Tech Expo
In partnership with the Local Media Consortium, the Expo is expected
to draw more than 50 of the industry’s top R&D companies including
many never seen before at an LMA conference. Think intelligence-
centric, interactive, and worth the trip to Denver for this experience
alone. The LMC will conduct their fall meeting in conjunction with the
Tech Expo. Off the charts networking and learning.
n Revenue and technology stages will showcase new products and
successful media case studies; many will feature expert guest
n Interactive exhibits *One-on-one demos *Expert islands
n An intuitive and open flow to better relate with solution providers
n Aggressive use of the latest technology
n An environment that is specifically geared to foster intelligence
Admittance is free to all local media executives on September 28-
29; exclusively for Innovation Conference/Media 3.0 attendees on
One-on-One Meetings with Media Buyers
LMA is offering a golden opportunity for registered InnoCon/Media
3.0 attendees to meet with prominent media buyers in private,
one-on-one meetings. Many major retailers will be on location with
representatives from Novus, NSA Media, American Communications
Group, USSPI and Blue Soho to name a few. Clients include:
Dick’s Sporting Goods Bed, Bath & Beyond Pet Smart
Cost Plus World Market
Christmas Tree Shops AC Moore
Toys “R” Us
Meeting slots fill up quickly and are assigned in the order that
conference registrations are received. To reserve your spot, register
at https://www.localmedia.org/innovation and select the one-on-one
meetings during registration.
September 30-October 1
Local Media Innovation Conference/ Media 3.0
An event like no other with close to three dozen professional speak-
ers. From legacy to web to mobile, local media continues to evolve
and this conference is intensely focused on new and sustainable
business models that will help local media companies truly trans-
form. High-level general sessions plus two tracks of programming –
"A" will feature media-company-transformation case studies and
"B" will feature sales and sales management topics.
ROI guaranteed or your money back!
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