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ou know online video ad spending is going
to be big but the reality is it’s going to be
even bigger than you probably realize.
Local businesses are increasingly shifting their strat-
egies as interactive media continues to transition
from the ‘read’ medium to ‘watch’. Online video ad
spending by local businesses is forecast to grow by
56% in the next 5 years. Are you ready?
The Fast Forward: Video Summit, convening
mid-month at the easily accessible Chicago O’Hare
Sheraton, features a packed agenda with forward-
leaning best practices, case studies and key tactics.
Add in the extra spice to the sauce - the conver-
gence of the three partners driving the event and
an R&D exhibit hall - and you’ve got a program that
is guaranteed to bring eye opening perspectives,
cross-industry discussions and incredible network-
Four Case Studies
From monetization to maximizing across
platforms and everything in between, this two-day
summit has it all including forecasts, best business
categories for prospecting, production tips, how to
boost viewability, complying with IAB/AAA stan-
dards, and much more.
The program also features four fantastic case
studies that will definitely help to ramp up your
n The Denver Post launched a new channel and
built out a new studio. They are selling sponsor-
ships on DPTV (Denver Post TV) and seeing aver-
age CPM's of $38.43 on their pre-roll campaigns.
They are also experimenting with OTT and
n ABC stations are killing it when it comes to lo-
cal video especially in the areas of automotive,
health, retail and home services.
n Cox Media Group has made video one of their top
five investment areas for 2015. They are selling
out local inventory and now expanding beyond
their own sites.
n Calkins Media is going OTT – or “over the top”
– which means surpassing set-top boxes and de-
livering video programming directly to television
via broadband Internet access. Calkins Digital,
a division of Calkins Media Inc., has aggressively
pursued an OTT video strategy for nearly two
years, launching some of the country’s first local
media brand channels on Roku and Amazon
Full agenda and online registration at
Walk-in registrations welcome.
LAST CALL!!! Fast Forward: Video Summit This Month
Global Team Lead for Brand
and YouTube at Google
Keynote: Maximizing the
Impact of Video across
Chicago Sheraton O’Hare
In tandem with Borrell Associates and Local Search
Association, LMA is presenting the revenue-centric
Fast Forward:Video Summit this month in Chicago
on August 18-19. Registration remains open through
the start of the program and walk-ins are welcome.
CEO, Borrell Associates
VP/Strategies & Insights,
Local Search Association
President, For Rent
Case Study: Leveraging Video
for Competitive Advantage
VP/Digital Sales at ABC Stations
How Local TV Broadcasters are
Conquering Streaming Video
VP/Director of Digital Ad
Operations, The Denver Post
Case Study: The Denver Post’s
in Digital Strategy
Do what all these publishers have done...
Hello! Just wanted to share with you our first success story from
the Toolbox. This was sold by a relatively new sales team at our
Salisbury, Maryland publication which just started publishing
on May 14. It took them only 2 1⁄2 days to sell this with $1,295
of incremental income. Nice! Thanks again!
HEATHER CREGAR, PROMOTIONS MANAGER
DELAWARE STATE NEWS, INDEPENDENT NEWSMEDIA INC.
I’ve been spending the last two weeks discussing the amazing
ideas of Newspaper Toolbox with several of our newspapers.
Everyone is excited to add the NEW IDEAS and FRESH LOOK
to our advertising promotions. One of our ad reps describes the
artwork as “Gorgeous!” Our graphic designers are also excited
about the quality of the campaigns, the ease of using the
designs, and the time that will be saved. Thank you for helping
us to an exciting start in 2015!
JOHN COOK, PUBLISHER, PHILIPSBURG JOURNAL, PA
We have been using Newspaper Toolbox for about one year and
I love the ideas! The website is very helpful. They have great
directories for just about everyone. We have even signed some
non-regular advertisers to a year contract of one a month
allowing us to get our foot in the door for further advertising
needs. I would recommend Newspaper Toolbox.
MICHELLE A. WILSON
ZANESVILLE TIMES RECORDER MEDIA, OH
“Dear Newspaper Toolbox,
Before we signed up for your service I was impressed with the
features but worried about the cost and whether it would fit into
our budget this late in the year. After you told us what it would
cost, it was a no brainer. In a time of tightening budgets, when
more is done by fewer people, my graphic art team was thrilled
with the easy to change layouts and downloadable files. So far
we have a 19:1 return on gross sales versus cost of this service.
It was a good investment for our daily newspaper.”
KEN CLEMENTS, ADVERTISING DIRECTOR,
IDAHO SATE JOURNAL, POCATELLO, ID
I just wanted to let you know that when we got the November/
December 2014 book I saw the ready-to-sell campaign for a
travel agent. I took it to a local travel agent who had only bought
smaller special-section ads in the past and hadn’t bought any ads
in the last few months. I showed them the ads and they immedi-
ately bought all seven ads for a total of $2,450.
GREG HORN, PUBLISHER, KAHNAWAKE NEWS
I have had wonderful success with this service. We do a weekly
advice column using Toolbox; it brings us a revenue of $23,400
per year, with just that one use.
In the first year, we brought in about $80,000 by using Toolbox
ideas. We did customize some of them to fit us, and we also kept
some the same. We are a five-day-a-week publication with about
5,000 daily subscribers.
MELISSA SPILLERS, ADVERTISING MANAGER
THE NEWS-EXAMINER, CONNERSVILLE, IN
“The Kankakee Valley Publishing newspapers purchased Toolbox
for 3 small dailies and 3 small weeklies. Through the first
3 months of 2014 these properties have generated $12,057.
We have paid the entire year’s subscription cost several times
over in Q1. I am very happy with the Toolbox service and highly
SCOTT KOON, PUBLISHER,
MONTICELLO HERALD JOURNAL
KANKAKEE VALLEY PUBLISHING
Proud host of the
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