Home' Local Media Today : August 2015 Contents 12 | LOCAL MEDIA TODAY | August 2015
FAST FORWARD: VIDEO SUMMIT
August 18-19; Chicago
Co-presented by LMA, Borrell Associates and
Local Search Association, this gathering is all
about helping media pros get to the nitty-gritty
of the fast growing business of video advertis-
ing. Featuring an all star cast of speakers and
a remarkably focused agenda, the gathering
will take place at the Chicago Sheraton O’Hare.
And, the combination of the three distinctive
groups presenting the program means diversity
and a super-valuable breadth of knowledge and
networking to be gained.
August 19-21, Vail, Colorado
LMA’s Nancy Lane will be moderating a two-
hour session at The Roundtable on August 21.
This invite-only event conducted by Leap Media
Partners attracts 60 of the most influential
media executives who gather to talk about
industry trends in a casual setting. She will be
joined by Innovation Mission attendees Bob
Brown, Mark Poss, Suzanne Schlicht and Eric
Bright. They will share the bold changes that
they have made at their companies over the
last two years.
GOOGLE ANALYTICS CERTIFICATION
August 20, Chicago
LMA’s Amie Stein will be conducting a one-day
training program on Google Analytics for Sales
Teams. Special pricing available for those also
attending the Video Summit on August 19 in
Chicago. Contact email@example.com
August 25-26, Salt Lake City
October 7-8, Hamburg, Germany
In conjunction with WAN-INFRA
World Publishing Expo
LMA has partnered with Deseret Digital Media
to present this intensive two-day training based
on DDM's acclaimed business techniques and
innovative culture. DDM provides two days of
training courses intended to accelerate digital
competencies in a company’s daily digital oper-
ations. It is designed for senior-level managers
and executives that truly want to transform their
media company. Register at www.localmedia.
ARIZONA NEWSPAPER ASSOCIATION
September 25, Phoenix
LMA’s Amie Stein will be on the program,
conducting multiple workshops including Mon-
etizing Native/Social/Mobile/Video, Advanced
Digital Sales Development, and Fundamentals
of Sales, Event Marketing.
LOCAL MEDIA TECH EXPO
Denver Tech Center, Denver
LMA leadership will be on hand to welcome
R&D partners and media company representa-
tives at this inaugural event; held in tandem
with the Local Media Consortium’s fall meeting
running concurrently at the same location.
LOCAL MEDIA INNOVATION CONFERENCE
September 29-October 1, Denver
The super-hip Denver Tech Center in the stun-
ning Rocky Mountain city of Denver, Colorado
will play host to LMA’s pre-eminent stand
alone event this year. Expect lightening sharp
programming and stellar speakers. This is
also the event that enables registrants to meet
one-on-one with media buyers; meeting slots
fill up early and are offered on a first come, first
served basis to registered attendees only.
MULTI-CHANNEL MONETIZATION SUMMIT
October 21, San Francisco
LMA & California Newspaper Publishers As-
sociation are partnering to present this one-day
event. LMA’s Amie Stein is coordinating the
program which will devote half the day to
programmatic and half the day to native. More
details to come!
The LMA staff is on the go hosting
conferences, speaking at various
industry events and conducting
training across North America and
The upcoming schedule includes:
To schedule training, inquire about these events or to discuss conference
speaking opportunities, contact Peter Conti at Peter.firstname.lastname@example.org.
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ark your calendars and register now for these upcoming
LMA webinars. Most are free; all are archived and available
for replay. More webinars added frequently. Keep alert for
emails and see details at www.localmedia.org/webinars.
INNOVATION MISSION: BOLD CHANGES NEEDED –
CULTURE, CONTENT, MOBILE & DATA/ANALYTICS
August 5, 11AM – 12 Noon Eastern
LMA president Nancy Lane will review the four takeaways from this year’s Innovation Missions with
examples to support them. She will then interview four IM participants about the changes they are mak-
ing at their companies as a result of attending this trip. Some of their changes include: hiring two “news
innovators” to develop digital content strategies; creating a digital team that includes representatives
from news, sales and IT; hiring two new people to focus solely on native and social; plans to monetize on
social sites other than those they own/operate; creating a culture of accountability, innovation and shar-
ing information from the top; selling SMB campaigns on Pinterest; focusing on building communities on
social; the importance of shareable content creation and assigning one business and one personal goal
per quarter from every employee (from Yahoo!).
ARE YOU A DATASEXUAL: MAKING MAGIC WITH YOUR EMAIL DATABASE
August 6, 3-3:30PM Eastern
Explore the merits and benefits of becoming a datasexual. Join the ranks of those who are collect-
ing, analyzing and monetizing their data while building reader relationships and revenue success. This
30-minute webinar will turn you into a datasexual, or make you yearn to become one.
CONTENT DISRUPTORS: MORE THAN CAT VIDEOS
August 11, 3-3:30PM Eastern
Over the last few years we have seen a new form of journalism emerge. What began as cat videos has
now morphed into narratives and more meaningful videos among other things. Content sites are popping
up almost daily. Who will be the ultimate winners? It remains to be seen as these new journalism sites all
forge new ground. This webinar is based on our latest LMIA report of the same name.
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