Home' Local Media Today : September 2015 Contents 12 | LOCAL MEDIA TODAY | September 2015
September 16-18, Seattle
LMA’s Amie Stein will be a presenter at the
95th Annual PNNA Summit. She will be
facilitating a panel discussion entitled “Digital
Horizons” and conducting a separate session
on ad sales and digital revenue development.
NEW JERSEY HILLS MEDIA GROUP
September 21, Bernardsville, NJ
New Jersey Hills Media Group encompasses
New Jersey's "wealth belt", Somerset, Hunter-
don, Morris and Essex counties, and publishes
17 community newspapers and 15 online
news sites. LMA’s Amie Stein will be onsite to
conduct a full day of sales training.
ARIZONA NEWSPAPER ASSOCIATION
September 25, Phoenix
LMA’s Amie Stein will be on the program,
conducting multiple workshops including Mon-
etizing Native/Social/Mobile/Video, Advanced
Digital Sales Development, and Fundamentals
of Sales, Event Marketing.
LOCAL MEDIA TECH EXPO
September 28-30, Denver Tech Center,
LMA leadership will be on hand to welcome
R&D partners and media company representa-
tives at this inaugural event; held in tandem
with the Local Media Consortium’s fall meeting
running concurrently at the same location.
LOCAL MEDIA INNOVATION CONFERENCE
September 29-October 1, Denver
The super-hip Denver Tech Center in the stun-
ning Rocky Mountain city of Denver, Colorado
will play host to LMA’s pre-eminent stand
alone event this year. Expect lightening sharp
programming and stellar speakers. This is
also the event that enables registrants to meet
one-on-one with media buyers; meeting slots
fill up early and are offered on a first come, first
served basis to registered attendees only.
October 7-8, Hamburg, Germany.
In conjunction with WAN-INFRA World
LMA has partnered with Deseret Digital Media
to present this intensive two-day training based
on DDM's acclaimed business techniques and
innovative culture. DDM provides two days of
training courses intended to accelerate digital
competencies in a company’s daily digital oper-
ations. It is designed for senior-level managers
and executives that truly want to transform their
media company. Register at www.localmedia.
MULTI-CHANNEL MONETIZATION SUMMIT
October 21, San Francisco
LMA & California Newspaper Publishers As-
sociation are partnering to present this one-day
event. LMA’s Amie Stein is coordinating the
program which will devote half the day to
programmatic and half the day to native.
NAB/CONTENT AND COMMUNICATIONS
November 11-12, New York City
LMA President Nancy Lane has developed and
will moderate a workshop on
Innovative Content Strategies for News: Balanc-
ing Data, Technology, Social & More.
This workshop will feature three fascinat-
ing sessions (The Newsroom of Tomorrow:
Balancing Better, Faster and Cheaper; More
Than Cute Cat Videos: What We Can Learn
from the Big Online News Disruptors; Data and
Analytics: Invest or Be Left Behind) that will
address the changing content landscape for
news organizations. Technology, data, social
media, video and user-generated content will
all play a bigger role going forward. Progressive
media companies will need to adapt and put
resources towards these areas. The payoff will
be substantial for those willing to think more
like a disruptor.
About the CCW conference: This media
and entertainment event on the East Coast
covers television, film, satellite, online video,
live events, corporate A/V, production and post.
NAB’s CCW showcases the full range of next-
gen technology to expand knowledge and grow
business. LMA members interested in attending
receive special registration pricing. Full details
LMA WORKSHOP: THE RISE OF BIG DATA
November 10, Chicago
What every local media company needs to
know about data and analytics is the focus
of this dynamic workshop. Hosted by LMA,
a lineup of expert speakers will be on hand.
Held at the Sheraton Chicago O’Hare. Sizable
registration discount for attending this and the
Events workshop on November 11th.
LMA WORKSHOP: CREATING
AN EVENTS DIVISION
November 11, Chicago
LMA believes that events are a critical com-
ponent to local media transformation and this
one-day workshop will send attendees home
with a toolkit to create or expand an events
division. Held at the Sheraton Chicago O’Hare.
Sizable registration discount for attending this
and the Big Data workshop on November 10th
KEY EXECUTIVES MEGA-CONFERENCE
February 22-24, 2016, Austin, TX
LMA is partnering with Inland Press Asso-
ciation and Southern Newspapers Publishers
Association to present this expansive industry
gathering. Last year this event attracted over
700 attendees and the 2016 program promises
to deliver key intelligence on the latest and
emerging best local media practices for driving
revenue, audience and company performance.
The LMA staff is on the go hosting
conferences, speaking at various
industry events and conducting
training across North America and
The upcoming schedule includes:
To schedule training, inquire about these events or to discuss conference
speaking opportunities, contact Peter Conti at Peter.firstname.lastname@example.org.
TRANSFORM THE ENTIRE
For you, your salespeople
and your customers!
2250 Point Blvd., Suite 150, Elgin, IL 60123
marketing@affinityX.com • affinityx.com
R & D Partner
Help existing print advertisers easily create integrated
campaigns to extend their brand presence online with
We provide three online display ads in standard IAB sizes,
based on the print ad creative your customers have already
approved. Orders submitted by 7:00 p.m . are completed by
7:00 a.m. the next day, Monday to Friday local time.
With PrintX, you transform into the go-to marketing resource
for local SMBs.
Go to market in record time and increase closing ratios
Drive digital revenue from existing print customers
Deliver results that keep advertisers coming back
PrintX makes it
easy for the reps
to sell digital,
as well as reduces
the time spent
more time to sell.
Director of Major Accounts,
Classified and Digital Sales
AffinityX Integrates Print/Digital Solutions
The Billings Gazette wanted
to build on its digital revenue
growth and chose to imple-
ment AffinityX’s solution for
integrated print and digital
campaigns, AffinityX PrintX.
Because the PrintX order process is so much faster than the previous internal process, the
sales staff has more time to focus on new prospects and growing revenue.
In addition to speed, sales success is assured with a complete sales enablement
program, including in-market live training and joint sales calls. The Billings Gazette team
received in-depth training on digital sales and the benefits of
integrated campaigns, along with marketing support.
Ryan Brosseau, director of major accounts, classified and
digital sales, says: “The biggest strength of PrintX is getting quality
digital ad creative that we can present to customers quickly. We
request ads, get them back fast and go pitch. PrintX makes it easy
for the reps to sell digital, as well as reduces the time spent order-
ing, which affords them more time to sell.”
Lee Enterprises, the owner of the Billings Gazette, is a leading
provider of local news, information and advertising in midsize
U.S. markets. The Billings Gazette is the largest newspaper in
Montana and Northern Wyoming.
Links Archive August 2015 October 2015 Navigation Previous Page Next Page