Home' Local Media Today : November 2015 Contents 4 | LOCAL MEDIA TODAY | November 2015
Engage. Inform. Integrate.
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has invested heav-
ily in developing
programs for its members. Whether it’s
basic sales fundamentals, advanced digi-
tal expertise or specific Google AdWords
or Analytics training you seek, LMA can
deliver it. And much, much more.
Here are some of the offerings you
should be considering as you prepare
your 2016 budgets and training calendar:
A proven revenue booster, LMA offers
two e-based Sales Certification training
programs. Both are self-paced e-learning
programs and professionally developed.
A passing grade of 90%+ is required
before certification is issued.
The Basic Media Sales Certification
consists of eight modules that prepare
ad reps to successfully present effective
solutions that drive client-value and
generate measurable sales-results. It
covers everything from digital marketing
to how-to sell an integrated (print and
The Advanced Digital-Sales Course
offers tactical approaches to selling
digital products and using digital media
to increase and capture qualified leads. It
consists of 26 training modules, divided
into five segments.
More info: Contact LMA’s Peter Conti
at email@example.com to discuss
sampling these offerings and pricing
packages for your company.
GOOGLE ADWORDS &
Several options exist to bring AdWords
and/or Analytics training to your team.
Periodic webinar based live training
will be offered throughout 2016; on-site
training is available; regional workshops
at convenient locations is also scheduled
throughout the year. Each prepares par-
ticipants to take the Google-administered
AdWords will help your team maxi-
mize your search revenue and tap the
over $7.2 billion dollars local advertisers
spend on paid search annually. Custom
developed for media companies and
presented by LMA’s Amie Stein, one of the
best in the industry.
Analytics training has two options –
one aimed at your content teams and the
other at sales teams.
For the content teams, the training
delivers a deep intelligence of what data
is available and how to apply it in a practi-
cal fashion. Your team will learn how to
dig deeper into analytics for the purpose
of understanding what content is driving
traffic, where it’s coming from, duration
of engagement, social media impacts,
optimizing subscriber campaigns, and
For sales teams, the Analytics training
will arm your sales professionals with
the competence and confidence to have
meaningful conversations with their
clients about using data to drive results.
It will cover the basics of navigating
the platform, how to get access to your
customers’ analytics, and how the data
can be used to set goals, conversions,
expectations and to optimize campaigns
More Info: Contact LMA’s Amie Stein
Sharpen Skills and Grow
2016 Budget Plans Should Include Training!
MANY MORE TRAINING OFFERINGS
ARE AVAILABLE INCLUDING:
n Talent Development
n Strategic Planning
n Digital and Social Media
n Sales and Sales Leadership
n SMB Workshop Programs
n LMA’s Amie Stein also works with
companies to develop and execute
internal and ongoing programs including
staff assessments, aptitude testing and
customized training based on your
The 2016 booking calendar is now open.
For more information and availability, reach
Stein at firstname.lastname@example.org
NEXT GOOGLE ADWORDS
One hour webinars on
four consecutive days.
Each begin promptly at 12 Noon EDT.
Register at www.localmedia.org/training
or contact Amie Stein at
“We’ve already seen new revenue
opportunities created and closed
just days after certification.”
“The Light Digital engaged LMA Director of Training Amie Stein to help in three crucial
ways: to train our SMB digital sales team on cutting edge products and sales techniques; to
consult company leadership on new ideas; and to keep us informed of relevant benchmarks
and industry trends. Working with Amie directly through an on-going, custom program is a
good move for us as we continue to grow our broadcasting and digital businesses.”
- Paul Benton, Managing Director, Baybridge Communications, LLC, ww.thelightdigital.com
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