Home' Local Media Today : December 2015 Contents 4 | LOCAL MEDIA TODAY | December 2015
AN ONLINE CONTEST
from Newspaper Toolbox
advantage of our
CONTACT US TODAY
1-877- 444 -4034
In collaboration with
Proud host of the
Local Media Association Contests
Do you want to hold an online contest but are afraid it will be
too complicated or too expensive? Newspaper Toolbox has an easy
solution for you. It’s called EZ CONTEST.
OUR EZ CONTEST PACKAGE INCLUDES:
• A custom domain name and URL
• A social media incentive program
• A Web platform for the contest
Automated draw of winners
• A newspaper version of the contest so you
can have print and Web presence
• An 11" x 17" poster to promote the contest all over town
• A selling sheet that your sales staff can use to sell
to potential advertisers and sponsors
• Print and Web teasers to keep your contest and newspaper
top of mind for your readers
Excellence in Local News Coverage Contest is underway
ur industry is no stranger to
disruption and transforma-
tion so it only makes sense
that what was once the LMA Edito-
rial Contest should get an overhaul
to reflect the metamorphosis we’ve
undergone in creating and convey-
ing local news. The contest has been
completely revamped and the Excel-
lence in Local News Coverage is now
Things To Know
#1. The competition has defi-
nitely heated up. While six categories
remain open to newspapers only, the
majority of the 40 categories are open
to all media companies, regardless of
publishing platform. Social, mobile,
streaming video – it’s all in here now.
#2. Your competition is ALL
media companies in North America.
A win in this contest is a definite
feather in the cap of your hardwork-
ing team. And don’t forget about the
marketing clout that comes along
with recognition in this uber-com-
#3. Now is the time to act. The
deadline is fast approaching and
while selecting entries might take a
bit of time, the entry process will not.
A big thank you goes to Newspaper
Toolbox for a simple and efficient
online entry system.
With categories like Best Local
News Coverage Using Social Media
and Best Local News Coverage Using
Streaming Video, this competition
reflects the updated approaches to
building and engaging audience.
But don’t be alarmed – the
contest also recognizes the core at-
tributes of all newsrooms. Best news,
feature, sports and entertainment
coverage, photojournalism, use of
graphics, and much more remain
part of this competition.
Got a superstar in your midst?
Give them the glory and recognition
they deserve by nominating them for
one of two major individual awards.
New this year is the News Inno-
vator of the Year award which will go
to a media executive that has greatly
improved the news and content
strategy at their company by employ-
ing innovative and disruptive ideas.
A letter from a senior-level executive
at the company should address this
person’s use of technology, social
media, data/analytics and other
strategies to improve the way that lo-
cal news is covered and consumed.
The Journalist of the Year award
will be given to the individual whose
work advances public understand-
ing of life within the communities
served. If you’ve got someone on
your team who has a gift for storytell-
ing, this is the award for them.
The contest period covers Octo-
ber 15, 2014 to October 15, 2015 and
all entries must have appeared in this
Online contest entry is made
simple thanks to Newspaper Toolbox.
Full details including category de-
scriptions and entry forms are found
How do you stack up
in covering local news?
A sampling of the categories include:
n Best Live Breaking News Coverage - Broadcast or
n Best Local News Coverage Using Mobile Devices
n Best Multimedia Coverage
n Best Coverage to Reach Millennials
n Best Local News and Information Coverage Using
n Best Coverage of Local Business and Economic News
n Best Feature Story
n Best Sports Coverage
Open to all media companies!
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