Home' Local Media Today : February 2016 Contents 10 | LOCAL MEDIA TODAY | February 2016
LOW-ROI, NO-PROCESS PRINTING
PLATE AND CTP SOLUTION:
Experience fast, highest quality imaging with
the perfect balance of efficiency, quality and
cost...just as over 100 newspapers have in
the past 6 months!
(800) 638-7990 or SLP.com
Southern Lithoplate, your exclusive
provider of CRON-ECRM CtP and
Liberty NXP no-process printing plates.
Billy Ricks, Production Director
Lufkin Daily News, Texas
“ We print a sharper, cleaner product. We also use less water to print.
The CRON-ECRM and Liberty NXP were clearly the way to go.”
No-process thermal plates
Experience real freedom from processors,
chemicals, gumming and ovens with the only
true no-process printing plate.
Next Generation Obituary
Drives Meaningful Results
Legacy.com's newest platform was updated
recently and is positioning newspapers for digital success. By offering the features that users
expect when they visit an online obituary, Next Generation Obituary (NGO) leads to great
results in user engagement, traffic and revenue for newspapers, while strengthening their
relationships with funeral homes.
Cox Media Group Sees 47% Increase in New Users
Cox Media Group's decision to upgrade to NGO has led to meaningful results for Cox.
During the first half of 2015, there was a 38% increase in sessions per notice, a 32% increase in
social shares and a 47% increase in new users, compared to the previous year. Brian O'Shea,
Manager of Website Operations at Cox, shares his satisfaction: “Obituaries and funeral notices
are important to our audience. ... I am grateful that Legacy understands the importance of this
content category to new and returning readers.”
Newsday Strengthens Funeral Home Relationships
Newsday improved category performance when they upgraded to NGO as well; they saw a
45% increase in photo entries, an 18% increase in social referrals and a 25% increase in organic
search activity. Their switch to NGO was driven primarily by Newsday's larger funeral home
outreach initiative. NGO allows them to provide the best product with more branding op-
portunities to their funeral home partners so that the funeral homes make Newsday part of the
conversation when helping the family members of the deceased make arrangements.
To read the full case studies, go to sales.legacy.com/ngo.
Contact: Claire McAlpin, Marketing Associate • Legacy.com
firstname.lastname@example.org • 847.492.7265
Lufkin Daily News Improves
Efficiency, Quality with SLP Turnkey
The Lufkin Daily News has joined a growing number of news-
paper companies switching to affordable thermal CtP solutions
that use no processing chemicals. Southern Lithoplate (SLP)
successfully matched the Texas daily with the CRON-ECRM
TP36 plate recorder and SLP Liberty NXP no-process thermal plate.
“We wanted to adopt an ecologically responsible approach to production by eliminating
the plate processor and chemical-development stage,” said Billy Ricks, production director.
“The CRON-ECRM and Liberty NXP clearly were the way to go.”
The Lufkin News, a member of the Southern Newspapers group, has a Sunday circulation
of 13,500 and daily circulation of 10,400. The newspaper also prints other area papers and
commercial projects. It transitioned from a film-based prepress workflow to violet-laser tech-
nology in 2009, choosing SLP Replica ECO LCV® low-chemistry plates.
“We’re keeping the violet device as a backup,” Ricks said. “With the amount of work we do,
we always needed two CtP units.”
The TP36 offers a flexible choice of configurations and output speeds to meet customer
“With 64 laser channels, our TP36 images 68 to 70 plates per hour at our plate size,” Ricks
noted. “From the way the computer interfaces with the machine to the order it outputs plates,
the CRON-ECRM gives us a quicker, more streamlined workflow.”
Liberty NXP plates mount on press without first running through a chemical bath. Plates
self-develop within a few turns of the cylinders.
“We print a sharper and cleaner product,” Ricks said. “We also use less water to print. The
entire process is fast, efficient and more environmentally friendly.”
Michael Phillips, SLP Director of North American Sales • email@example.com • 609-276-2115
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