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or build new ones with
a brand new real estate
ask us about our limited
time pricing offer.
AutoConX Systems new real estate
platform helps The Joplin Globe
become marketplace leader in
real estate listings
Search engine and display advertising is a complex environment.
It is hard to do well without a large outlay of resources. AutoConX
Systems has an extensive team that specializes in vertical platforms
such as Automotive, Agriculture and Heavy Duty Equipment.
Challenges: AutoConX wanted to expand its service offerings to Real Estate and grow its
business without overextending resources.
Publishers needed a platform to help bring home buyers and sellers together in a local
Solutions: Real Estate and Rentals Search and Display Vertical powered by the AutoConX
Inventory Marketing (AIM) tool
Benefits/Results: “This platform is exactly what we needed to be the marketplace leader
in real estate listings.” Brent A. Powers, Director of Advertising, The Joplin Globe
The Joplin Globe located in Joplin, Missouri, selected AutoConX Systems to host their Real
Estate vertical. “I am very excited about our newly launched 247homesearch.com powered by
AutoConX Systems”, said Powers. “We have had great feedback on the look of the site as well
as the functionality. The responsive design is cutting edge and relevant for today's reader and
real estate professional. The site has created a level of confidence and credibility between us,
our readers and our Realtors. We are truly bringing “buyers” and “sellers” together. AutoConX
Systems has been great in assisting us from brainstorming to the execution of product offering
and solutions. The members of our local MLS board, Ozark Gateway Association of Realtors,
have also been great partners in assisting us with the MLS feed and the overall scope of the
project. We look forward to updating you all on our success in growing new partnerships and
relationships with our local Realtors.”
Contact: Trisha Snow, Vice President of Sales • Trisha@autoconx.com • tel:(778)%20724-0948
One stop shop for recruitment advertising
LNP Media Group Works with RealMatch to Be-
come One Stop Shop for Recruitment Advertising-
Increasing Online Recruitment Revenue by 79%
Problem: Increase Recruitment Advertising
Revenue and Attract New Advertisers for LNP Media Group
Tactics: Switch to RealMatch’s Programmatic Recruitment Advertising Platform and
Ecommerce Portal, Account Service, and Hire Sales Rep
First, LNP Media Group in Lancaster, PA, which publishes LancasterOnline.com and the
LNP newspaper, launched a one-stop shop online solution (print, online, and job ad distribu-
tion to thousands of job sites) utilizing RealMatch technology.
Second, LNP’s RealMatch account manager helped create bundled online and print pack-
ages, offered pricing guidance, and hosted in-person training.
To further support this new initiative, LNP added an outside sales rep to call on new em-
ployment advertisers. The rep is specifically responsible for bringing in new clients. The paper
set a monthly growth target of 3 percent year over year.
Results: LMP Media Increased Self- Service Ad Revenue by 700% in One Year
LNP Media Group implemented RealMatch’s online tools and self-service online ad place-
ment, which resulted in increased revenue of about $22,000 per month —or roughly 400 new
ads. LNP also implemented job ad price increases due to superior performance with Real-
Match’s Total Talent Reach distribution without losing business.
Additionally, LNP offered upsells such as “Social Boost,” where a listing is promoted
through social media, as well as priority listings and run of site advertising for recruitment.
Posting upsells delivered an increased $35,000 per month compared to LNP’s previous vendor.
The most impressive growth LNP has been seen thus far has been in the self-service ads
placed online. LNP went from about $15,000 in self-service revenue in all of 2013 to an average
of $10,000 per month in 2014.
Contact: Melissa Murphy | Marketing Director, Brand & Communications
212.419.4649 x 233 • firstname.lastname@example.org • www.realmatch.com
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