Home' Local Media Today : April 2016 Contents 2 | LOCAL MEDIA TODAY | April 2016
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serves local media companies (newspapers, TV,
radio, directories, pure plays, and more) as well
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P.O. Box 450
Lake City, MI 49651-0450
LMA OFFICERS & DIRECTORS
Chairman of the Board / SNI Vice Chairman
/ LMF Treasurer
Gordon Borrell | Borrell Associates
First Vice Chairwoman/SNI Treasurer
Suzanne Schlicht | The World Company
Second Vice Chairman
Matt Coen | Second Street, Inc.
Mark Poss | Big Fish Works
Robert Brown | Swift Communications
Immediate Past LMA Chairman/
Current SNI Chairman
Clifford Richner | Richner Communication, Inc.
Myra Cortado | Calkins Media
Chris Edwards | The Gazette Company
Christian Hendricks | The McClatchy Company
Eric Johnston | Pioneer News Group
Kevin Kampman | Winston-Salem Journal
Terry Kukle | Metroland Media Group Ltd.
Chris Lee | Deseret Digital Media
Peter Newton | Gatehouse Media
Kerry Oslund | Schurz Communications
Steven Pope | AZ Local Media
J. Tom Shaw | Shaw Media
312-631-3270 | email@example.com
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Q LMA Chairman Gordon Borrell praised your progressive
approach to launching and sustaining a multi-media company
and I want to dig into what your work at SNJToday but first, can you
give me a thumbnail of your career path before media?
A My career began working in the family construction equip-
ment sales and distribution business. I got involved during a
very disruptive time as the industry was shifting from being sales
focused to being rental focused. This change in the market was being
driven by the customer, who wanted the asset, but wanted it served up
differently. They simply realized there was a better solution than
buying. A portion of that business, which I led, blossomed into one of
the country’s top ten aerial lift companies which I sold a few years back.
I guess you could say in a nut shell that I had to get back into business
because after that chapter closed - I wasn’t having any success
improving my golf game.
Q What drew you to the media business?
A There were two primary drivers.
One was my observation that the world was dividing into
two groups, the marketing haves and the marketing have nots. I figured
if I entered into an existing radio and TV business, I could build upon
an ongoing revenue stream, improve content, add more viewers and
listeners, improve the value for our advertisers, grow more advertisers
and then introduce advanced marketing services. We would hire the
experts in today’s marketing environment and share those resources
with the customer base. In a way, this concept is very similar to the
concept I help to pioneer in the equipment rental business.
The second driver was the ability to be a positive influence in our
community - a community that was in a negative rut and plagued by
bleak and often inaccurate internal and external perceptions.
Q Once you decided you wanted in, how did you prepare/set
your foundation to build SNJToday?
A By using the same business principles I had learned through
my years in the equipment rental business:
n Build a business with quality people.
n Stay focused and build in processes aimed at continuous improve-
n Emphasize service to others in the business culture.
n Optimize all assets – whether it’s people, software, hardware or
bricks and mortar – you have to leverage all the resources you can to
reach your objectives.
Q Can you identify the top one or two overarching principles that
guide your vision for SNJ Today?
A We believe there are more people doing positive things in our
President and CEO of SNJToday
The added and improved
content is what’s growing the
SNJ Today brand.
Ken Pustizzi is pioneering a new kind of media company
and shared his vision at last month’s Local Online Adver-
tising Conference hosted by Borrell Associates in NYC.
CONTINUED ON PAGE 10
n Their nightly newscast reaches nearly 3 million house-
holds in the Philadelphia DMA
n Their cable TV programming primarily reaches more
than 65,000 households in Cumberland County, New
Jersey and surrounding areas
n Their radio reach stretches across Cumberland and into
several other counties and as far as Delaware.
n Their newspaper circulation of nearly 26,000 reaches
multiple counties through home delivery and public
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