Home' Local Media Today : July 2016 Contents BEYOND PING
cultures of innovation
and Rust Communica-
tions Co-President Jon Rust, left, and Deseret Digital VP
Marketplace Eric Bright will share the stage to identify 10
things that all local media companies can do immediately
to dramatically improve their culture. Examples from tech
companies large and small will convince all that without
culture change, nothing else is possible.
DON’T BE LATE ON THIS ONE
First 60 to register for the conference
will get a free Google Cardboard to
demo during this session! 360 and virtual reality will be
here before you know it and there are real opportunities
for local media companies to get into the action. Have you
experimented with Google Cardboard? Find out more about
this emerging technology in this session.
GRAHAM MEDIA GROUP: A TV
AND DIGITAL GROWTH STRATEGY
With five TV stations (soon to be seven)
and a full service digital agency (Graham
Digital), Graham Media Group is really
moving the needle when it comes to digital
transformation. They have formed strategic partnerships
with Apple News, Facebook Instant Articles and more. In this
session, VP/Digital Media Catherine Badalamente will
share insights into their strategy, results and future plans.
JULY 2016 ●●●●●● WWW.LOCALMEDIA.ORG ●●●●●● INNOVATE | EDUCATE | INSPIRE
A powerful experience awaits
progressive media leaders in
Atlanta this September and
now is the time to book your
dates for this vital gathering.
Be among the initial set of five
dozen registrants and you’ll
get yourself a free virtual real-
ity Google Cardboard – you’ll
be the coolest person around!
The Local Media Innovation
Conference and Tech Expo,
LMA’s signature conference,
runs September 19-22 in Atlan-
ta and features a killer agenda
with rock star speakers and
A sampling of the
rock star speakers
FACEBOOK’S JASON WHITE TO KEY-
NOTE AT INNOVATION CONFERENCE
Facebook Live has been another game changing product for the social media giant and Jason
White, Facebook’s head of media partnerships in the U.S., will open InnoCon2016 with the
keynote Facebook Live and Media Companies: A Powerful Combination.
Live launched last year and became an instant success. There are 48 million Live viewers
and the watch time is three times longer than traditional videos. A few weeks ago the Wall
Street Journal reported that Facebook signed contracts with about 140 media companies and
celebrities to create videos for Live. Through these agreements, they have contracted to pay more than $50 million to
companies such as the New York Times, CNN, Vox Media, Buzzfeed and others.
This represents a tremendous opportunity for media companies to post videos and share revenue. Jason White will lead a
panel discussion with local media executives that are currently partnering with Facebook to talk about their experience.
Jason White, Facebook
transformative topics, a keynote presentation from Facebook,
a Tech Expo showcasing cutting edge R&D partners
(held in conjunction with the Local Media Consortium), an In-
novation and Demo day with revenue stages and up close eyes
on the latest in techno-offerings from our R&D partners, and off
the charts networking.
LMA President Nancy Lane says ““Facebook is changing the
game for media companies and I am so pleased to have Jason
White, head of media partnerships in the U.S., keynoting this
event,” said LMA President Nancy Lane. ”He will spell out
the many opportunities and bring along media partners that
will share their experience. This is a much-needed and timely
session as media companies try to figure out their Facebook
strategy. The rest of the conference will focus on media trans-
formation with an emphasis on culture, video, digital agencies,
virtual reality and much more. We’ll feature a mix of practical
and forward-thinking topics all designed to help local media
companies discover new and sustainable business models for
both the short-and long-term."
■ KILLER PROGRAM
LMA conference sessions are always on point and designed
to propel forward thinking. Here’s a sampling of what is on
tap this year:
• Video: The Time to Double Down Is Now
• Forget the Ping Pong Tables: Core Values Drive Culture
• Distributed Content: Will Our Websites Still Matter?
• Virtual Reality: Don’t Be Late On This One
• Media Transformation Case Studies
• YP: A Billion Dollar Sales Strategy
• Best Practices: Hiring Sales Reps that Can Sell Digital
• Events: Highest Profit Margin Opportunity for
• Innovation Mission: Five Transformation Takeaways
for Progressive Media Companies
• Media Companies and YouTube: A Great Partnership
• Go Home with Big Plans: Top 5 from Industry Leaders
■ Innovation & Demo Day–September 20.
A beehive of activity on the day before the official start
of the conference will include:
• One-on-one meetings with media buyers (at least 10
media buyers on hand to meet with conference attendees in
20 minute increments.) This is always popular and books up
quickly – first-come, first-serve based on order of registrations
• One-on-one demos with R&D partners – The perfect
opportunity to scout the latest offerings and learn more about
products and services that will help your company transform.
• Speed dating and specialty cocktails with R&D partners -
Spend 10-minutes at six different tables to learn about the various
goods or services being offered by R&D partners that will help you
drive new revenue streams. They’ll buy you a snazzy drink and
when the bell rings, it’s time to move on. No high pressure sales
pitches – just good information to help you figure out who to follow
up with later in the conference.
• Revenue Stage presentations in the Tech Expo Hall –
The afternoon will feature some very cool R&D presentations
from new and interesting companies including:
* Google – opportunities with native programmatic
* OTT – update on Calkins partnership with Schurz
* Apple News – how to become a publishing partner
■ THE DETAILS
Local Media Innovation Conference & Tech Expo
The Tech Expo is being held in conjunction with the annual meeting of
the Local Media Consortium and will begin Monday September 19 at
5 PM and conclude Wednesday September 21 at 5 PM.
The Innovation Conference program officially begins at
8 AM on Wednesday September 21 and
concludes at 12 Noon on Thursday September 22.
All registrants are encouraged to arrive in time to take full advan-
tage of the Innovation & Demo Day on Tuesday September 20.
All events held at The Westin Peachtree, Atlanta.
Full agenda, hotel information and registration
Local Media Innovation Conference
heads to Atlanta in September
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