Home' Local Media Today : July 2016 Contents 2 | LOCAL MEDIA TODAY | JULY 2016
AN OFFICIAL PUBLICATION OF
CONTINUED ON PAGE 14
Local Media Today is published in print and
digitally by the Local Media Association. LMA
is a thriving and innovative association that
serves local media companies (newspapers, TV,
radio, directories, pure plays, and more) as well
as several hundred research & development
partners in the industry. LMA assists local media
companies with the digital transition via cutting-
edge programs, conferences, webinars, research
Our credo is Innovate, Educate, Inspire. LMA
provides leadership for its members and support
for their endeavors including their pursuits
of digital innovation and transformation,
journalistic excellence, sales and marketing
expertise, audience development, community-
centric initiatives and leadership values through
the ongoing development and dissemination of
powerful, innovative and valuable resources.
P.O. Box 450
Lake City, MI 49651-0450
LMA OFFICERS & DIRECTORS
Chairman of the Board / SNI Vice Chairman
/ LMF Treasurer
Gordon Borrell | Borrell Associates
First Vice Chairwoman/SNI Treasurer
Suzanne Schlicht | The World Company
Second Vice Chairman
Matt Coen | Second Street, Inc.
Mark Poss | Big Fish Works
Robert Brown | Swift Communications
Immediate Past LMA Chairman/
Current SNI Chairman
Clifford Richner | Richner Communication, Inc.
Dan Easton | The Victoria Advocate
Chris Edwards | The Gazette Company
Christian Hendricks | The McClatchy Company
Eric Johnston | Pioneer News Group
Kevin Kampman | Winston-Salem Journal
Terry Kukle | Metroland Media Group Ltd.
Chris Lee | Deseret Digital Media
Peter Newton | Gatehouse Media
Kerry Oslund | Schurz Communications
Steven Pope | AZ Local Media
J. Tom Shaw | Shaw Media
312-631-3270 | email@example.com
Vice President / Director of R&D Services
215-256-6801 | firstname.lastname@example.org
Sales & Marketing Director
804-360-9434 | email@example.com
888-486-2466 | firstname.lastname@example.org
Sales & Marketing Manager
Lindsey Leisher Estes
410-838-3018 | email@example.com
Training & Development Director
901.361.3642 | firstname.lastname@example.org
Local Media Today Editor
888-486-2466 | email@example.com
Accounting & Finance Director
888-486-2466 | Janice Norman
Marketing Technology Manager
888-486-2466 | Abdul Khan
Local Media Today is printed courtesy
of Big Fish Print Solutions, a member of
the Big Fish Works family, at the Crow River
plant in Hutchinson, Minnesota.
The digital edition of Local Media Today is
published courtesy of Realview, a leading
provider of stunning online and mobile
publishing solutions. More about them at
News(y) for millennials
Q What is Newsy? Can you give us the
A Newsy is a digital first news publisher
with a strong emphasis on over-the-
f I were to boil down our content and mission,
I’d simply say that we cover the day’s top
stories with an ear towards the millennial
news consumer and distribute it on the
platforms they use most.
In terms of where we came from, Newsy was
founded in 2008 in partnership with the Reyn-
olds Journalism Institute at the University of
Missouri. We started by creating professional
yet digestible short-form video news stories
that kept our fellow millennials in the know
about what’s happening in the world around
them. Fast-forward to today; we are a fully
owned subsidiary of The E.W. Scripps Compa-
ny with staff in five cities and an exponentially
growing audience across multiple platforms.
Q Tell us about your role. What does a
day in the life of FG look like at Newsy?
How did you land here?
A Hmmm. In my opinion I have the
coolest job in the company. I run the
content syndication side of the business
for Newsy, so my day basically consists of
helping small, medium and large news and
information publishers leverage our
original video content to their benefit,
on their own websites.
I actually came from the video advertis-
ing business where I worked for
a supply side platform. This was helpful
because it meant I already knew a thing
or two about how to monetize video.
I actually began my professional life in
the rare tea trade, so this is not where
I expected to end up. I’m pleased I’m
here though - I LOVE what I do.
Q What has fueled Newsy’s growth over
the last couple of years?
A The proverbial ‘bucket of petrol’
moment for Newsy came with our
acquisition by The E.W.Scripps
Company in January 2014. Imagine it, a
138-year-old news company with a solid
reputation and literally a century of experi-
ence and connections coming along, lifting
you up and giving you what you need to fulfill
Q What does the Newsy team look like?
How big is staff? Where are they based?
How do they operate?
A The Newsy
today where it all
began: in Columbia,
We have 60+ team
members across our
offices in Columbia, Wash-
ington, D.C ., Chicago,
Cincinnati and New York
(my home office.)
Q How is Newsy
different than other
A Our news is
often a little tongue-in-cheek. We don’t waste
words, we don’t scream or shout and we don’t
scaremonger. This sets us apart from, well,
pretty much everyone else.
Q Is Newsy a 24/7 operation? How is
breaking news handled?
A Our newsroom is open 21 hours a day.
Those other three hours are for the
snack cupboard and coffee machine to
More seriously, we are not actually a ‘breaking
news’ company. We cover the stories that we
believe are or will be of enduring significance
to our audience. Sometimes that will be a big
breaking story, but the race to post first on
Twitter for every little story isn’t who we are.
Q How do you distribute your content?
A We have a broad distribution across
leading OTT services like Sling TV,
Roku and Apple TV, so we’re able to
reach that generation of cord-cutters, cord-
nevers and even cord shavers. We also have a
significant syndication business — that’s
what I do — with hundreds of publishers.
We make it really simple for publishers to
boost their own content with our videos. For
every publisher we partner with, we create
a custom dashboard that gives them instant
access to our entire video library. From
there, it is a three-minute, five-click process
to choose any Newsy video and embed it
into their site’s existing editorial.
" The goal I achieve
for our partners is
retention and a
solid new revenue
stream for the
client — two things
The 2016 Innovation
Mission kicked off with
a presentation from
Tom Sly, standing,
E.W. Scripps Company
and Freddie Godfrey,
seated to Tom’s left,
Links Archive May 2016 August 2016 Navigation Previous Page Next Page