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Fraser’s in the house
Fall $$ ideas
Google training this month
– Page 12
AUGUST 2016 ●●●●●● WWW.LOCALMEDIA.ORG ●●●●●● INNOVATE | EDUCATE | INSPIRE
for media execs that are truly
focused on transformation
The Innovation Conference is not for everyone.
It is specifically designed for those media executives
that are charged with finding new and sustain-
able business models. Those that are willing to
make investments in their future.
The agenda features a mix of sessions that show-
case immediate opportunities as well as long-term
ones. The case studies are diverse. Attendees
will hear from the best in newspapers, TV, radio
and more. We’ll cover big markets and small. Truly,
there is something for everyone that is concerned
about growing their business beyond the core.
From the opening keynote delivered by Face-
book’s Jason White (on opportunities with Face-
book Live) to the closing day sessions featuring the
Innovation Mission takeaways, this is one unique
and special program.
WHAT YOU CAN EXPECT
Prepare to be inspired. Expect to be pushed
beyond your comfort zone.
Attendees should come to the event open-
minded. And ready to think differently.
“This is not your average conference,” said
Nancy Lane, LMA President, “There is no
other event that brings together executives
from newspapers, TV stations, radio sta-
tions, directories and more to talk about the
future. No other industry event that is solely
focused on discovering new and sustainable
business models. I honestly can’t think of
anything more important right now.”
● Keynote address from Jason White head of media part-
nerships in the U.S., Facebook. He’ll specifically address
opportunities for media companies to participate in
Facebook Live (and he’ll bring some media partners
who will share their experience.)
● Four media transformation case-studies from a mix of
media companies (newspapers, TV stations, directories)
that are truly moving the needle when it comes to diver-
sifying their business.
● Video monetization case-studies from media companies
that are investing in this area including self-produced
videos, syndicated, OTT, native, programmatic,
and via distributed content.
● Virtual reality opportunities
for local media companies (first 60
media execs to register will receive a
free Google cardboard for our demo).
● Advertising track to include sessions on:
hiring sales reps that can sell digital; how to successfully
re-sell Facebook ads to SMBs and best practices with
● Innovation Mission top takeaways with attendees
sharing first hand insights.
● Debate on distributed content strategies for
local media companies.
● Revenue stage presentations in the tech expo hall from
companies that have new and exciting digital products
to sell including: Moonlighting, Google, Newsy and xAd.
● Meeting held in conjunction with the Local Media
Consortium’s fall meeting.
● 50+ exhibitors in the high-tech expo hall.
● Tremendous networking opportunities
and much more.
2016 INNOVATION CONFERENCE:
Discovering New & Sustainable Business Models
JASON WHITE, MEDIA
Facebook Live & Media Companies –
A Powerful Combination
FOUR MEDIA TRANSFORMATION
ROB WEISBORD, COO,
SINCLAIR DIGITAL GROUP
Sinclair Broadcast Group: 28%
Growth in Digital Revenue
LIZ WHITE, EXECUTIVE VICE
PRESIDENT AND ASSISTANT
The Record-Journal: Revolution 2015
DAVID LEBOW, CHIEF REVENUE
OFFICER, YP MARKETING
YP: A Billion Dollar Sales Strategy
VICE PRESIDENT OF DIGITAL
MEDIA, GRAHAM MEDIA GROUP
Graham Media Group: A TV and
Digital Growth Strategy
JON RUST, CO-PRESIDENT, RUST COMMUNICATIONS,
ERIC BRIGHT, VP MARKETPLACE, DESERET DIGITAL
AND STEPHANIE SLAGLE, DIRECTOR OF DIGITAL
STRATEGIES, WBNS DIGITAL MEDIA. Forget the Ping
Pong Tables; Core Values Drive Culture
NATHAN GRIFFITHS, INTERACTIVE
EDITOR, ASSOCIATED PRESS
Don’t Be Late On This One
GORDON BORRELL, CEO,
Will Our Websites Still Matter
JED WILLIAMS, VP BUSINESS DEVELOPMENT & STRATEGY,
VENDASTA AND NANCY LANE, PRESIDENT, LOCAL
Five Transformative Take-
aways for Progressive
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