Home' Local Media Today : December 2012 Contents December 2012 | LOCAL MEDIA TODAY | 13
A group of Indiana newspapers,
all owned by Community Newspaper
Holdings Inc., is introducing an online
service, Indiana Exchange (www.
indianaexchange.com), to give consumers
a convenient place to browse and list
classified advertisements from throughout
With a user-friendly website that
enables shoppers to quickly search local,
regional or statewide classified listings,
the Indiana Exchange also enables people
to easily place classified ads in all 13
newspapers in the network by visiting
the site, or by visiting or calling any of the
"We have tried to create an experience
that can be customized for any user based
on the changes we've seen in readership
of classified advertising," said Pete Van
Baalen, call center director for Indiana
The site features easy-to-search
information on homes and apartments for
sale or rent; community announcements;
legal advertisements; as well as
merchandise and services available.
The Indiana Exchange also gives users
access to local and national databases of
automobiles for sale through AutoConX,
as well as employment opportunities
through Monster.com jobs networks.
CNHI Expands Classified Digital
Options in Indiana
According to the Alliance for Audited Media's fourth annual digital
publishing survey, which will be released in full this month, publishers
continue to transform their business
models to reach readers across
multiple platforms. Ninety percent
of AAM publisher members today
provide content on mobile devices
like tablets and smartphones,
up from 51 percent in 2009.
Publishers also expect smartphone
and tablet apps to double in
profitability by the end of 2014.
Other digital products will see
smaller, but still significant,
gains. As another sign of
the digital transformation
occurring in publishing,
earlier this month AAM
released figures showing
that digital editions now
represent 15 percent
of all U.S. newspaper
circulation, up from nine
percent the year earlier.
CAC Members Vote Overwhelmingly for New Relationship
Following the unanimous support by the
Board of Directors at both Certified Audit
of Circulations (CAC) and Audit Bureau
of Circulations (ABC), members of CAC
voted overwhelmingly last month for CAC
to join ABC as a subsidiary. With member
approval of an acquisition agreement and
amended certificate of incorporation, CAC
will begin operating as a subsidiary of ABC
before the end of the year.
ABC and CAC have a joint mission to
provide credible, transparent media data to
best serve U.S. newspaper publishers and
media buyers. The new relationship will result
in a comprehensive new central repository
of audited newspaper data and additional
service opportunities for CAC members.
"We are happy to see such a positive
response from our members," said Mark
Stoecklin, chief operating officer of CAC.
"Our core services and mission aren't
changing, but as a separate group within
ABC, we will be able to offer members
enhanced services, visibility and data.
Together, we're going to help advance our
membership and our industry."
ABC and CAC will now move forward
with creating a comprehensive database
that will offer unprecedented insight into
print and digital circulation for nearly
2,000 daily and weekly U.S. newspapers.
This data will be available to more than
1,000 newspaper advertisers and media
buying agencies that are members of one
or both organizations.
CAC will retain its independent brand
through a separate board of directors,
bylaws, audit statements and staff. Lavery
will continue to serve as president of ABC
as well as CEO of CAC. More details about
the initiative are available on an ABC/CAC
Certified Audit of Circulations
Becomes Subsidiary of ABC
ABC Introduces New Name
The Audit Bureau of Circulations
introduced a new brand identity last
month -- the Alliance for Audited
Media -- to more accurately portray
its evolving leadership in media
verification. The new name reflects the
industry's transformation and reinforces
the organization's preeminent role
in providing cross-media standards,
audit services, and data critical to the
advertising and publishing industries.
Mike Lavery, president and managing
director of ABC, noted that the new AAM
brand fits well with the organization's
recent acquisition of the Certified Audit
of Circulations. "Our relationship with
CAC helps expand our audit services for
smaller U.S. newspapers and increases
the granular data available in our new
Media Intelligence Center," he said.
Media Continue Digital Transformation
Links Archive January 2013 November 2012 Navigation Previous Page Next Page