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ClassifiedAvenue.net debuts and all LMA members are invited to join, at absolutely no cost. This new website
was developed in partnership with AdPerfect with the purpose of providing local publications a North American wide
platform to offer their local, regional and national advertisers. Members have the ability to digitally expand their footprint
and reach. A major asset of ClassifiedAvenue.net is the ability to drive all searches back to the local publisher’s website.
LMA President Nancy Lane and Local Media Foundation Board Chairman Steve Parker share details from the The
World Association of Newspapers (WAN-IFRA) study tour they took in April. During the tour, Lane presented a report
to participants about the trends in the digital agency services space being undertaken by many North American
media companies. She and Parker visited 15 companies in four European countries as part of the WAN-IFRA
weeklong study mission. ‘Live from’ reports were posted on LMA’s website; it’s announced that a follow up report
with key findings will be shared with LMA members.
In member news, Digital First Media announces twelve new community newsroom projects. Building on the
success of The Newsroom Café at The Register Citizen (CT), these projects are focused on heightening reader
involvement and engagement.
Relating to the McCormick grant received by the Local Media Foundation, twenty Specialized Reporting
Training scholarship winners are announced.
LMA convenes its first ever virtual conference. Over 200 members take
advantage of this offering and hear professional speakers address advertising
sales and sales management topics. This high value agenda with no registration
fees or travel costs is free for LMA members.
The prestigious Newspaper of the Year contest gets underway. Only a handful
of newspapers will be selected in this very competitive contest.
In-depth Innovation Mission perspectives are shared by participants in a
multi-page spread in Local Media Today. ‘Growing Business in our Own Backyard’,
‘The Big Boys are Nipping at our Heels for Partnerships’ and ‘Content and
Revenue are Not Inextricably Linked’ are just a few of the headlines.
In member news, Texas Community Newspapers acquires several East
Texas newspapers from ASP Westward; Chris White is named publisher at The
Repository (OH); Gerald Delaney joins Schurz Communications as the new
publisher for their California Group.
The Local Community Website Contest
results are unveiled. Ken Pearson of
Metroland Media’s Durham Division takes
the Innovator of the Year award for his use
of social media.
Three revenue-themed gatherings
are announced for November. Two
one-day summits, Daily Deals and Digital Agencies, and the
Classified Multimedia Conference will all convene in Chicago.
Skye Kinkade, a reporter at the Mount Shasta (CA) area
newspapers, files a lengthy report on her experience at the
Specialized Reporting Institute journalism training she received
as a result of a Local Media Foundation scholarship, thanks to
a grant from the McCormick Foundation. She reports that each
of the participants came out of the SRI with concrete ideas for
implementing fresh projects in their own newsroom. “Though the
Institute concentrated on how the economic crisis has impacted
mental health, journalists gained new perspectives on a variety of
topics, and left enthusiastic to get started,” said Kinkade.
In member news, Rick O’Connor is named President and
CEO of Black Press.
Innovator of the Year
The 2012 Innovation Mission
Report is published. LMA members
are able to obtain this in-depth
summary, covering significant
intelligence gleaned during the
intense week long study tour at
several West Coast media and
technology companies, at a modest
price. Seats at a correlating webinar
Karen Pletsch is recognized
for taking top honors as Advertising Director of the Year
in LMA’s Advertising & Promotions Contest. Universally
lauded by her team as an inspirational and hard working
leader, she was recognized for the tremendous success
she has achieved since rebuilding her team in 2011.
Revenue gains in both print and digital advertising, up
3.5% and 42% respectively, have resulted through the
first seven months of 2012.
In member news, Bret McKeand becomes president
of Independent Newsmedia, Inc. in Arizona.
Ad Director of the
Year Karen Pletsch
LMA convenes its Annual Fall Publishers’ & Advertising Directors’
Conference in Atlanta. Huge attendance, chock full exhibit hall, superior
speakers, and VIP media buyers are part and parcel of this gathering.
LMA members ratify the recommended bylaws changes. Most of the
changes that were recommended involved replacing outdated language
and also changing language to reflect the new name of Local Media
Association (from Suburban Newspapers of America) which was adopted
on the first of the year. The biggest and most exciting change of the bylaws
revisions was the creation of a new class of membership called R&D
partners (Research & Development Partners). This class provides a higher
level option for those that provide goods and services to the industry.
A new slate of officers to the LMA Board of Directors is elected at the
annual business meeting conducted during the Fall Conference. Five new
faces join the all volunteer Board of Directors – Roy Biondi, This Week
Community Newspapers; Henry Bird, Community Newspaper Holdings, Inc.;
Matt Coen, Second Street, Inc.; Mark Poss, Red Wing Publishing, Inc.; Kim
Wilson, The South Bend Tribune.
Betty Carr receives The Dean Lesher Award, LMA’s highest individual
honor recognizing achievement, excellence and community involvement
during one’s newspaper career.
LMA urges all members to reinvigorate their bottom line in 2013 by using the seriously useful
monthly reports published by the Local Media Innovation Alliance. In-depth white papers with case
studies, how to guides and best practice summaries cover a different topic each month. Published so
far in 2012 are reports on: Digital Agency, Open Source Software, So-Lo-Mo Strategies, Event Marketing,
Reseller Report, Monetizing Facebook, 360 Selling Strategy; Mobile Strategies; Daily Deals – Best
Practices & Emerging Strategies; Emerging Content Strategies.
LMA President Nancy Lane and Board member Brandon Erlacher spend a half-day visiting Groupon
world headquarters in Chicago. A free report detailing important insights gleaned from this meeting is
offered to all members.
LMA convenes three meetings, all at the same location in Chicago. Two one-day summits, Deals and
Digital Agencies, and the Classified Multimedia Conference offer specialized agendas that drill deep into
best practices, emerging trends and specific action plans for attendees to take home and put to work in
The Local Media Foundation launches its annual giving campaign. All donations are used to fund the
important work of this charitable arm of Local Media Association. Signature undertakings are the annual
Innovation Mission and the Local Media Innovation Alliance.
After an exhaustive recruitment effort, super smart and very likable Peter Conti
joins LMA as its new Sales & Marketing Director. Nearly 70 applicants were considered
for the spot. Conti comes to LMA from Borrell Associates where he most recently
served as Executive Vice President.
The 2013 Key Executives Mega-Conference is announced. Getting underway on
February 17 in New Orleans, this gathering is the result of a partnership between
Local Media Association, Southern Newspaper Publishers Association and Inland Press
With much fanfare and lots of high fives in just a handful of newsrooms across
North America, The Newspaper of The Year honors are recognized. Only twenty
publications are selected in this contest judged by the faculty at the Donald W.
Reynolds Journalism Institute, Missouri School of Journalism.
In member news, CNHI launches a new online initiative. The Indiana Exchange
enables a group of newspapers in the state to band together and offers consumers a
single website to browse and list classified ads from throughout the state.
Certified Audit of Circulations becomes a subsidiary of Audit Bureau of Circulation;
in a tandem move, ABC changes its name to Alliance for Audited Media.
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