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Thursday, November 8
Consumer behavior is driving the need for businesses to embrace digital marketing
and local media companies are increasingly entering the space of offering these agency
services to local businesses for several strategic reasons – to develop this worthwhile niche
business, to leverage existing talent in graphics, multimedia and digital know-how, and to
be the preeminent choice for these services (before someone else does).
“Over the past six years we’ve seen businesses trimming budgets on traditional forms of
advertising, but actually increasing what they spend on creative marketing like contests,
promotions, group deals and social media,” says keynote speaker Gordon Borrell, Borrell
Associates. “They’ve begun to view the Internet as a marketing utility, not so much an
advertising medium. Local media companies that grasp that concept and begin serving
those creative marketing needs have a far better opportunity to grow their customer
base than those who continue to sell just digital advertising to an existing set of print
GateHouse Ventures President Peter Newton says digital marketing services should be
a Top 3 strategy of every local media business. “Digital marketing provides a unique new
customer acquisition opportunity for local media businesses. Every business in your
market is a viable prospect,” reminds Newton.
Borrell, Newton and other experts in this space will be in Chicago for the 1-day on
November 8, with a bonus 2-hour boot camp at 4pm on the day before. Don’t miss this
insightful program with top tier speakers and lesson on launching and sustaining a digital
Highlights of the one-day summit include:
/GateHouse Ventures- one of the biggest and boldest moves in the
digital agency space, top executives will share their plan and early success stories
Digital First Media’s AdTaxi
program - at $3 million/month and growing this is a great
Smaller market case studies
such as Victoria, TX and Lancaster, PA will also be presented
proving that this model is adaptable to large and small markets
Keynote from Gordon Borrell
will identify where the digital agency space is going in
the next five years
Monetizing social media
- a critical component to offering digital agency services
Research & development partner case studies
four hot products that are helping
companies drive revenue
international audience as 15-20 executives from WAN-IFRA’s U.S. study tour
will be in attendance
Great idea exchange
November 8, 2012 - Chicago
Digital Agency & Deals/Promotion Programs Offered
Chicago 1-Day Summits convene next month
All LMA members are urged to avail themselves of next month’s two summits, running back to back on November 7 & 8 at the Sheraton Chicago O’Hare Hotel. The programs,
with sharp agendas targeted to local media companies, offer condensed and specific training on two prominent revenue & market opportunities. The value of these satisfaction-
guaranteed programs cannot be overstated.
Wednesday, November 7
Deals and promotions continue to represent one of the fastest growing revenue oppor-
tunities and studies show that small, local businesses are prime prospects for this form of
marketing. BIA/Kelsey is predicting U.S. consumer spending on online deals to hit $3.6
billion in 2012, according to its latest forecast released in September. The growth in the
deals business — which the research firm said included daily deals, instant deals and flash
sales — is an increase of 86.9% over 2011. The industry is expected to grow another 23%
next year, before settling into mid-single-digit growth in the following years, according
to the report.
LMA’s one-day summit will take participants through a Deals 2.0 curriculum and the
latest on local promotions that work. The program is tailor made for local media companies
seeking to fine tune or launch their deals and promotions initiatives.
The morning sessions will be dedicated to deals and will include strong case studies
and the latest in best practices. The focus in the afternoon will turn to promotions and
topics will include contests, social, email, events and more.
For many companies, deals and promotions revenue is now well into the seven figures and
growing. This summit is perfect for anyone charged with this area of responsibility for their
company or for those that are considering adding more of these sales opportunities.
Presented by Local Media Association specifically for local media companies
Digital Agency Summit • Thursday November 8
with bonus ‘How to Launch’ 2-hour boot camp on
Wednesday November 7 at 4pm
Deals & Promotions • Wednesday November 7
Each summit priced at just $359 for LMA members.
Register for both and receive 30% discount off total cost!
Both summits held at Chicago O’Hare Airport. Room rate $149 per night
(single/double) plus tax. Call (888) 627-8117 for reservations. Don’t delay - hotel is
still taking reservations BASED ON AVAILABILITY. Full agenda, online registration at
www.localmedia.org. LMA HQ is reached at 888-486-2466.
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