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High yield program and partnership among three associations make this a must
attend event. Plan your attendance now.
The Key Executives Mega-
Conference, co-sponsored by the
Local Media Association (formerly
SNA), SNPA & Inland, will convene
late next month in San Antonio,
Texas and attendees can expect a
high-yield, satisfaction guaranteed
agenda that will bring the best and
the brightest to help steer strategies
for the New Year. The conference
runs February 27 – 29 at JW Marriott
San Antonio Hill County..
LMA President Nancy Lane urges
all members to consider attending
this important event. “The program,
speakers and peer to peer interaction
all provide outstanding opportuni-
ties to grow business,” says Lane.
What You Can Expect
The program will begin with a
panel of newspaper CEOs, who will
talk about their companies’ outlook
for 2012 and give their perspectives
on key industry issues in a Q&A ses-
sion with the audience. Already con-
firmed are Donna Barrett, president
and CEO of Community Newspaper
Holdings, Inc., Montgomery, AL, and
David Black, president and owner of
Black Press, the largest private news-
paper publisher in Canada . Other
CEO’s have also been invited.
A terrific program has been
planned. Sessions include:
Revenue Growth Starts with Strong
Leadership with GateHouse
President & COO Kirk Davis.
Developing an In-House Digital
Daily Deals – Poised for
Industry Innovators: Best
Practices of Forward-Thinking
Open Platform Options.
End-to-End Transformation: A
Hyper Local Strategies: A
Competitor, an Entrepreneur
and a Media Company.
Paid and Metered Subscription
Mobile Opportunities: Significant
Revenue is Out There!
Breakout Roundtable for Weekly
Initiatives for Protecting Our
How to Go From Successful Print
Sales to Successful Online Sales.
The Key Executives Mega-
Conference begins at 1 p.m. on
Monday, Feb. 27, and adjourns at
noon on Wednesday, Feb. 29.
Watch your inbox for updates on
the agenda and go to LMA’s website,
at www.suburban-news.org for more
details and registration.
The turn of
marks an oppor-
tunity to reflect
on the year past
and the one
America – now
the Local Media
2011 was rich
Among the highlights was the mega-conference with Inland
Press and SNPA in St. Petersburg. The speakers were provocative
and enlightening. The camaraderie of those in attendance was
palpable. And, more than any other recent conference I can
remember, real business was conducted in the hallways, around
the dinner table and in the exhibit hall. Last year’s success sug-
gests that this year’s mega-conference in San Antonio during the
last week of February will be another must-not-miss event.
In 2011 the SNA Foundation hosted its first-ever USA-based
Innovation Mission, which ushered 18 newspaper executives
from Salt Lake City to Boston to Torrington to Toronto. The
lessons learned created a buzz in the industry with one of the
top take-aways being from those not on the trip who read the
report, tuned into a webinar or heard the mission discussed at
a conference: “Next time, I need to be there.” You will soon have
that opportunity as the foundation is already well on its way to
finalizing visits in 2012 to other companies who are leading the
way in developing new, successful business models.
Closely aligned with the Innovation Mission was the launch
of the Local Media Innovation Alliance, which provides valuable
research studies on new business initiatives to its members.
Alliance members have already begun regular conference calls
to discuss the reports and share perspectives. For the aggressive
executive looking to give his or her company an advantage,
now is a good time to sign-up.
SNA launched its Sales Certification program later in the year,
and reviews are strong. All of us know that sales training is at
the core of our future success, because one of the advantages
our companies have over pure-play competitors is the number
of people we have on the street. But we can only leverage that
advantage if our staffs are capable in helping their clients
successfully navigate today’s dizzying array of media choices
with our print and online products appropriately positioned.
The Sales Certification program can help your staff develop
and hone their skills.
Last but certainly not least, SNA changed its name in 2011.
On one level, this is a huge change, because the SNA brand had
significant value. On another level, the core values of SNA have
not changed. The new name merely positions the organization
better for who we are today – and where we’re going – and that
remains the most aggressively innovative and forward-thinking
of the trade associations.
At a board meeting last year, Gatehouse’s Gloria Fletcher
remarked that as an organization SNA was known for not just
talking about new ideas; its reputation is that it implements
them. Much of the credit goes to president Nancy Lane and her
staff. But the ethos of taking smart risks and executing them is
actually much deeper. It is baked into the very essence of what
SNA has been, thanks to the creativity of its founders and to
those who have been involved over the years. Now renamed
the Local Media Association, the future looks even brighter!
We continue to be the sweet spot of the industry – in print
and much more.
Jon K. Rust is co-president of Rust Communications and
board chairman of the Local Media Association. His email:
JON K. RUST
JON K. RUST
LMA Board of Directors
Three of the strongest national and
regional press associations are joining
forces again in 2012 to put together
the conference of the year. Local
Media Association (formerly SNA), the
Inland Press Association and Southern
Newspaper Publishers Association will
join forces in late February in San Antonio,
TX. Conference dates are February
As in 2011, the Mega-Conference will
attract decision makers from hundreds of
local media companies. Typical attendees
include: CEOs, Presidents, Vice Presidents,
Publishers, Corporate Executives, Digital
Leaders & other Senior Staff. The 2011
Mega-Conference in St. Petersburg drew
nearly 400 attendees; the 2012 conference
is expected to grow!
This year’s exhibit hall is located adja-
cent to the main meeting room. The
program features a 2-hour trade show
on the first day of the conference, as well
as, a welcome reception with exhibi-
tors. In addition, multiple refreshment
next month in Texas
attend the con-
ference at the
rates of $199
by Jan. 31.
or by calling
refer to the
your hotel res-
Exhibit & sponsorship opportunities now available
breaks and breakfasts will
be conducted in the exhibit
hall throughout the confer-
If you can only make one
conference in 2012, this is
the one you don’t want to
miss. Many fantastic spon-
sorships are available as
well as exhibit space, but
you must act fast! Contact
Tanya Henderson at tanya.
news.org or Al Cupo at
org for details.
Year in review
Relationship Building — Direct interaction with key
decision makers is an invaluable benefit of exhibiting
at the mega-conference.
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