Home' Local Media Today : July 2012 Contents 14 | LOCAL MEDIA TODAY | July 2012
STARNEWS MEDIA INTRODUCES NEW COMPANY WEBSITE
StarNews Media, a multimedia company offering news, information, advertising,
marketing and digital services to residents of Brunswick, New Hanover and Pender
counties in North Carolina, has launched a brand new company website: starnews-
media.com, creating a one-stop-shop for local and powerful media solutions.
StarNews Media publishes a daily newspaper in Wilmington (The Star-News) and
related websites, including
The website, which was
designed internally by Halifax
Media Group’s creative ser-
vices staff, offers consumers
and local readers a simple
navigation to the company’s
products and services.
The integrated site features a variety of products and services, such as:
StarNews Media advertising solutions and rates.
Local news, blogs and other Star News website links.
Subscriber online account management, which includes subscription enrollment,
vacation and temporary stop functionality.
StarNews media market profile.
StarNews Media’s publisher, Bob Gruber, says: “With technology advancements
and the advancement of online users in our service territory across all age groups,
StarNews Media’s company website offers the flexibility and efficiency to access the
company and all its quality.”
GATEHOUSE DESIGN HOUSES LAUNCH FIRST PAPERS
The first two GateHouse Media newspapers launched early last month on the new
central desks with the production of the Rockford Register Star and the Freeport
Journal-Standard at the Rockford Design House in Illinois.
At the other Design House in Framingham, Mass., 21 weekly newspapers launched
The launches wrap up months of work with Saxotech, GateHouse’s new content
management system. The new system allows newsrooms to communicate with central
desks to design pages and ship
them to printing presses.
“The official launch of the Design
Houses in Rockford and Boston is
another big step GateHouse Media
is taking to develop true multimedia
newsrooms,” said David Arkin, vice
president of content & audience.
“The launch of the new Saxotech
system allows our newsrooms to
be more efficient than we ever
have been before when it comes
to the creation and distribution
of our content. Having a group of
copy editors and designers in two
centralized centers puts signifi-
cant talent and focus around our
print products while allowing our
newsrooms to be zeroed in on great
storytelling for our print and online readers.”
Newsrooms at all of the newspapers have participated in training and testing in
the lead-up to the launches. Staff at the new Design Houses have been involved in
the development of the customized Saxotech system that will be used for all of the
newsrooms transitioning to the central desks.
The rollout adds new GateHouse newspapers each week to the Design House
workload. In all, 280 newsrooms will transition to the Design Houses by the end of
GateHouse newsrooms also are transitioning online to Saxotech from July through
September in a separate rollout. As part of the integration of GateHouse’s content
management system, all news websites will be redesigned.
TExAS COMMUNITY MEDIA TO ACqUIRE
14 EAST TExASNEWSPAPERS FROM ASP WESTWARD
A new company, Texas Community Media LLC, has reached an agreement to pur-
chase the Longview News-Journal, Marshall News Messenger and a related group of
East Texas weekly newspapers from
The Longview News-Journal,
with a daily paid circulation of
more than 23,000, is the flag-
ship newspaper of the East Texas
group. In addition, the purchase
includes a smaller nearby daily,
The Marshall News Messenger,
and 12 paid-circulation weekly
newspapers. The purchase price
was not disclosed.
The principal investors in Texas
Community Media are members of
the families that have owned and
operated the Victoria Advocate,
Texas’ second-oldest daily news-
paper, for three generations. Stephen McHaney, who has been co-publisher of the
Advocate, is president of the new company.
The deal reflects the continued strength of community newspapers and their
websites, McHaney said.
“We know how much community newspapers contribute to bringing a local com-
munity together,” he said. “While this may mark a new beginning for our company,
our focus will remain on providing consistently high quality and superb value to
the readers and advertisers and we will continue the long tradition of strong service
throughout our local communities”.
Dirks, Van Essen & Murray, a newspaper merger and acquisition firm in Santa Fe,
New Mexico, represented ASP Westward in the transaction.
Dirks, Van Essen & Murray
TEXAS COMMUNITY MEDIA LLC
We are pleased to have represented ASP Westward
in this transaction.
Santa Fe, NM t: 505.820.2700 f: 505.820.2900
LONGVIEW (TX) NEWS-JOURNAL
23,400 daily circulation
MARSHALL (TX) NEWS MESSENGER
6,400 daily circulation
and 12 paid circulation weeklies
Stephen McHaney, left, is president of the
new company . He’s shown here with LMA
Chairman of the Board Jon Rust on the 2011
North American Innovation Mission.
Photo by Jennie Broecker
Common Content designers and Rockford
Design House folks sit side-by-side as con-
struction work finishes up in the Rockford
Links Archive August 2012 June 2012 Navigation Previous Page Next Page