Home' Local Media Today : November 2012 Contents November 2012 | LOCAL MEDIA TODAY | 17
It’s personal giving time for the Local Media Foun-
dation and before you skip over this and leave it
for others to support, please STOP and consider
the important work that your contribution will aid.
The Local Media Foundation is all about helping local media compa-
nies continue to forge the innovative and sustainable path to long term
success through the seismic digital revolution and beyond. The Founda-
tion mission is simple: To educate and guide media companies through
their digital transformation to better serve local communities.
Programs such as the recent Innovation Mission, the Specialized
Reporting Symposium, and several e-learning modules developed in
tandem with the Poynter Institute are indicative of the organization’s
commitment to assist the community media industry during this time
of unprecedented change. Along with Local Media Association, both
organizations strive to provide a leadership role in the industry by steer-
ing solutions to problems instead of just reporting on them or covering
them at conferences.
The responsible stewardship of your donations made to support this
mission is of paramount importance to the Foundation leadership and
all donations, at any level, are needed and appreciated. As a 501(c)(3)
charitable trust, your donation to the LM Foundation is also tax deduct-
All contributions will be recognized in Local Media Today’s Decem-
ber edition (funds received after November 15 will be recognized in a
later edition). Support the Local Media Foundation today by making a
Pledge online at www.localmedia.org/Foundation.
Step Up For Our Industry
“We are all trying to figure out the complex transformation of our business.
The Local Media Foundation is our partner in this journey. There are many
exciting, informative and cutting-edge projects the Foundation works on to
help us succeed. I look at my donation to the Foundation as an investment
in our industry’s future.”
—peter baKKe, Director of Digital Media at Wick Communications
“We have found that the Local Media Foundation and what it provides our
little company is tantamount to having a first-rate R&D department that
we could never afford otherwise. If you want to stay in business, ahead of
your competitors and abreast of trends, I believe you will find this is a small
investment with a worthwhile ROI.”
—matt Walsh, CEO/Editor/Publisher, The Observer Group, Inc.
“I am proud of what the Local Media Foundation has accomplished so far but
I also know how much more we could do if we had more funding. I donate
to the LM Foundation because I want to help this industry with the digital
transition by providing more research, case studies, best practice reports,
educational webinars and more. Please join me in making a personal
contribution. We promise to put the money to good use.”
—NaNCy laNe, president, Local Media Association
and Local Media Foundation.
Increase Local Online Ad Sales
Enhance Your AEʼs Online Ad
Market Data Report
a 10% Savings for
Local Media Association Members
• Identify the largest local online ad spending business categories
• Detail how much a local business spends across online ad formats
• Detail what a local business spends on advertising in all media/promotions
• Track trends with a 5-year ad-spending forecast for each business category
• Generate handouts and PowerPoint slides for the prospect in seconds
• Model a businesses' ad spend based on its number of employees
For Preferred Pricing Contact Nancy Lane at
843-390-1531 or firstname.lastname@example.org
Newspapers Sites #1
Newspaper websites are among the most frequently visited on the Internet. Ac-
cording to the Newspaper Association of America, U.S. newspapers attracted 113
million online visitors in the first quarter of 2012, up 4.4% from a year earlier. What’s
more, the number of minutes spent on newspaper sites rose 19%.
The audience also grew more attractive from an advertising perspective: unique
visitors in the vital 21-to-34 demographic rose 7%, and the number of high-income
users (above $100,000) rose 6%.
Deals, Digital Agencies & Classified
As we take this issue to press, organizers are putting the finishing touches
on three November events in Chicago. If you can’t be there in person, the
next best thing is to keep your ear to the web for live coverage and the
December issue of this newsletter for extensive coverage of these important
On November 7 & 8, two individual one-day summits are convening to
tackle Digital Agencies and Deals/Promotions respectively. Each of these
summits will deliver in depth lessons to assist in the creation and improve-
ment of these initiatives at local media companies and there is a plethora of
valuable intelligence to be shared.
Running concurrently is the Classified Multimedia Conference, November
7-9. The winds of change are blowing hard in classified and progressive use
of multimedia tools to capture and invigorate this segment of business are
proving fruitful for many media companies.
LMA members should visit www.localmedia.org for live updates from
these meetings and next month’s newsletter for full coverage.
Links Archive December 2012 October 2012 Navigation Previous Page Next Page