Home' Local Media Today : February 2011 Contents 8 | SUBURBAN PUBLISHER | February 2011
Key industry executives will be conven-
ing later this month, for the upcoming
mega-conference jointly presented by
SNA, Inland and SNPA, and there is still
time to plan your attendance.
The MultiMedia Key Executives
Conference runs February 21-23,
in St. Petersburg, FL. Full details
and online registration are found at
staff at SNA headquarters stands ready
to help with last minute arrangements
and are reached at 888-486-2466, or
The conference agenda has been
painstakingly honed to focus on cur-
rent and future multimedia opportu-
nities for suburban and community
Among other noteworthy sessions, the
planning committee has tapped Clark
Gilbert, President & CEO of the Deseret
News Publishing Company and Deseret
Digital Media, to open the conference.
He’ll keynote on the subject of media
innovation - both in principle and in
practice – and provide first hand insights
into the fruitful initiatives he is pioneering
in Salt Lake City.
Gilbert is best known in the industry for
his work on the NewspaperNext project
produced by the American Press Institute,
but has been receiving widespread acclaim
recently for his work at Deseret.
“Clark Gilbert combines deep academic
years long expertise with now real opera-
tional experience,” said Newsonimics
author Ken Doctor who added that Gilbert
is definitely one to watch. “He knows
all the abstracts about cost cutting and
revenue models and is now starting to put
them into practice in Salt Lake City.”
OTHER CONFERENCE SESSION HIGHLIGHTS
■ What the Competition Is Up to and
Strategies to Succeed: A comprehen-
sive look at the business and revenue
models of Patch, the hyper-local initia-
tive from AOL. Attendees will learn who
they are, what some of their current and
future plans are, and how and what
they’re pitching to local businesses.
Most importantly, this session will
offer proven methods to effectively
use against the competition.
■ The Mobile Landscape: Content.
Commerce. Delivery. Engagement: This
session explores the mobile landscape
and then goes deeper into ways your
organization can get started, keep going,
and be among our industry leaders.
ADDITIONAL SESSIONS INCLUDE:
■ National Retailers’ Outlook and
■ Newspapers Under Siege: A Rational
Approach to the Future of Print
■ Consultative Selling and the Agency
Approach to a Customer-Centric
■ Customer Engagement Through Social
■ New Competitors to the Industry
Plus, breakout sessions to ensure relevant
topics for all:
■ Testing the Waters with Paid Content
■ Growth Opportunities for Weekly
■ Strategies for Leveraging Industry Audit
The union of three prominent trade
associations to present the MultiMedia
Key Executives conference means robust
attendance, expected at over 400, and the
brain trust in residence means golden
networking opportunities to deeply probe
current industry dynamics.
Further, an extensive exhibit hall will
enhance the superior programming and
offer attendees the opportunity to explore
partnerships with many of today’s most
progressive vendor associates.
Finally, attendees can rest assured that
the conference will return on their reg-
istration investment with a satisfaction
guarantee or your money back.
“This conference will absolutely
invigorate leaders and agendas at local
media companies. Guaranteed!” said
SNA President Nancy Lane.
Last chance to register for
Leading your newsroom is one thing; managing contributors from the general public
is another matter altogether and the SNA Foundation, in conjunction with
Poynter Institute’s NewsUniversity, is providing the FREE tools to help
you master the task.
This latest self guided e-course in a series produced by the SNAF has two parts – one
intended for newsroom leaders and one intended for local contributors.
Community Contributor Training
In Strategies for Managing Local Contributors, newsroom leaders who
complete the course will be able to:
Identify which kinds of community contributions might work best in your
Devise a specific plan for introducing community content onto your site
Develop a plan to recruit and train contributors that includes directing them to the
contributor track of this course
Editors who want to train journalism basics to community contributors can
direct them to the companion course, Contributing to a Local Publication.
Once the course is completed, contributors will be able to:
Access The Community Journalism Series e-course at
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