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SALES CERTIFICATION PROGRAM
In partnership with Borrell Associates and
Kevin McCrudden of MotivateAmerica,
SNA is in development of a new media sales
certification program scheduled to launch in
early Summer 2011. In a recent SNA member
questionnaire, an overwhelming need for
ongoing training to meet the demands of the
current media environment was discovered.
This certification program has been devel-
oped to specifically address those needs,
as well as, the many ongoing requests we
receive for training.
The mission of the SNA’s Media Sales
Certification Program is to deliver training in
a changing media environment resulting in a
highly proficient sales representative capable
of maximizing revenue opportunities. This
objective will be met through a series of
self-paced 30 to 45 minute webinar-based
sessions making-up six specific courses
or areas of study. Full details coming soon.
REPORTING SYMPOSIUM SCHOLARSHIPS
Twenty community journalists from across
the United States have been selected to
attend a two-day symposium to learn how to
report local stories and develop multimedia
reporting projects on the impacts of the
economic crisis on American families.
The symposium, funded by a grant from
The McCormick Foundation and co-hosted
by the SNA Foundation and the Association
Press Managing Editors (APME), is part of
McCormick's Specialized Reporting Institutes
program. The training takes place April 5 and
6 in Chicago at the Chicago Sun-Times.
Scholarship winners include: Jen Judson,
Norwood Transcript and Bulletin, Needham
Heights, MA; Skye Kinkade, Mount Shasta
Area Newspapers, Mount Shasta, CA; Dan
Shearer, Green Valley News & Sun, Green
Valley, AZ; Jennifer Noblit, This Week
Community Newspapers, Lewis Center, OH;
Amber Krosel, Suburban Life Publications,
Downers Grove, IL; Lindsay Betz, Sun
Newspapers, Cleveland, OH; Dean Kahn, The
Bellingham Herald, Bellingham, WA; Michael
Malik, The Herald Times, Bloomington,
IN; Matthew Hensley, The News Herald,
Morganton, NC; and Bob Mentzinger,
Kennebec Journal, Augusta, ME.
Also selected were: Kevin Craver,
Northwest Herald, Crystal Lake, IL; Bruce
Krasnow, The Santa Fe New Mexican, Santa
Fe, NM; Marilyn Odendahl, The Elkhart
Truth, Elkhart, IN; Elizabeth Cooper, Observer
Dispatch, Utica, NY; Amanda Reavy, The State
Journal-Register, Springfield, IL; Melissa Griffy
Seeton, The Repository, Canton, OH; Lyle
McBride, The Ledger, Lakeland, FL; Pamela
Dempsey, CU-CitizenAccess, Champaign, IL;
Linda Leicht, The Springfield News Leader,
Springfield, MO; and Marga Cooley, Santa
Maria Times, Santa Maria, CA.
USER GENERATED CONTENT WEBINAR
Go to SNA’s website (suburban-news.
org) and sign up for the free April 7, 11AM
Eastern webinar entitled User Generated
Content: Tapping Your Readers to Create
New Streams of Content.
Sponsored by the SNA Foundation with
costs underwritten by a grant from the Knight
Foundation, the webinar will be presented
by Brad Dennison, GateHouse Media Vice
President/News & Interactive, and David
Arkin, GateHouse Media Director/News &
Interactive. They’ll share the details of their
successful strategy of using consistent and
engaging callouts to develop colorful and
useful reader generated content for both
online and print.
Joining them will be Alice Coyle, a manag-
ing editor in GateHouse Media’s Wicked Local
network of community sites in New England,
who will share insights into the practical side
of both developing and managing UGC.
This webinar will expand on the lessons
taught in the brand new SNA Foundation-
sponsored e-course that revolves around the
topic of Community Journalism found at
Brad Dennison and David Arkin, GateHouse Media
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