Home' Local Media Today : November 2011 Contents 18 | suburban publisHer | november 2011
Director of Sales
LOCAL PAPERS. MILLIONS OF READERS. DEEPLY DISCOUNTED RATES.
Local papers. Millions of readers. Deeply discounted rates.
Some exciting news to talk about! SNA
is in the process of developing a com-
munity newspaper aggregated website.
Many advertisers are looking at ways
to branch out to other cities, although
online instead of print, and newspapers
are looking at how to get more exposure
for their advertisers. SNA is in a unique
position of affiliation with a large amount
of newspapers across North America so
it is only natural that we develop a web-
site that can benefit our newspapers &
Classified Avenue advertisers. Stay tuned
for more information on this exciting new
Be on the lookout for Q4 tearsheet/audit
requests. They will be emailed/faxed out
in early/mid December; they come to you
the same way you get your ads.
The quarterly tearsheet/audit process
enables us to provide advertisers with
necessary affidavits, and to keep our cir-
culation numbers updated.
Rebate checks are sent out after verifica-
tion of the ads. They are prorated if you
are not running over 85% of the ads, based
on your circulation. You can also donate
your rebate to the SNA Foundation or you
can apply them to upcoming conferences
or membership dues!
GATEHOUSE MEDIA, THE STREET TEAM UP
GateHouse Media has teamed with The Street, a digital financial media
company, to provide certain digital content to more than 250 websites in the
GateHouse Media network.
The Street publishes over 3,000 original articles and 500 unique videos each
month comprehensively covering national business, personal finance and
As part of the deal, The Street’s award-winning content will be available for
GateHouse Media to integrate into their local business coverage, offering a more
enriching experience for GateHouse Media’s visitors.
GateHouse CEO Michael Reed points to the enriched content and additional
ad opportunities as noteworthy elements to this partnership. “Adding content
from TheStreet to our websites will enhance the overall news and information
we offer our more than 14 million unique visitors per month,” according to
Reed. “This relationship will vastly expand, in real-time, our personal finance
and national and regional business coverage for our readers, as well as provide
targeted advertising opportunities for our advertisers.”
“Teaming with GateHouse Media is a pivotal expansion of TheStreet’s syndica-
tion strategy, which combines outstanding national and local business news
to offer custom solutions for each market,” said Daryl Otte, CEO of TheStreet.
“Combining our depth and breadth of financial coverage with GateHouse’s
strong presence in the local markets they serve will enhance the digital growth
strategies of both companies and solidify TheStreet in its position as the Internet’s
Business Section, reaching a highly targeted, unduplicated, engaged and afflu-
JON RUST AMONG FIVE TO RECEIVE
DISTINGUISHED SERVICE AwARD
The Alumni Association of Southeast Missouri State University honored
five individuals with Distinguished Service Awards last month and among
them is Jon Rust, publisher of the Southeast Missourian, co-president of Rust
Communications and current Chairman of the SNA Board of Directors. The award
recognizes those who have made lasting contributions to their communities
and to the University.
Jon’s volunteer service to the newspaper industry is extensive and he also finds
time to serve on numerous state and local boards, including the board of direc-
tors for the Southeast Missouri University Foundation, Dance St. Louis, Missouri
Division of Youth Services, United Way of Southeast Missouri, Cape Girardeau
Community Improvement District steering committee, and many more. He has
also served on Southeast Missouri State University search committees for the dean
of the College of Liberal Arts and chair of the Department of Communication,
and is a past recipient of the United Way Young Volunteer of the Year.
ACN’S OHIO OPERATIONS SOLD TO THE
DISPATCH PRINTING COMPANY
American Community Newspapers (ACN) sold its operations in Ohio, Columbus
Media Enterprises, to The Dispatch Printing Company.
Columbus Media Enterprises publishes Columbus Monthly, an award-winning
city magazine; Suburban News Publications, a group of 22 community newspa-
pers serving Central Ohio; Columbus C.E.O., a monthly business magazine; a
dozen specialty magazines including Columbus Bride; The Other Paper, a news
and entertainment weekly; and a handful of supporting niche local news and
The Dispatch Printing Company, a privately held, family-owned media orga-
nization based in Columbus, OH, owns a variety of print, broadcast and digital
news and information companies. The company flagship is The Columbus
Dispatch, Central Ohio’s daily newspaper.
Dirks, Van Essen & Murray, a newspaper merger and acquisition firm in
Santa Fe, New Mexico, represented American Community Newspapers in the
An SNA Founding Father
One of SNA’s founding fathers, Donald James
Randa, died last month at the age of 89. According
to his son and former Chairman of the SNA
Board of Directors Larry Randa, Mr. Randa will
be remembered for his wonderful smile and
Donald Randa was the former co-owner of
LIFE Newspapers, a multi-weekly newspaper
chain in Illinois that was widely considered to
be among the top suburban newspaper groups
in the country. He began his career with LIFE
Newspapers in 1947 as a salesman by day while
delivering newspaper bundles to the homes of youth carriers at night. By 1952 he was
one of the company’s top selling sales people and a decade later he became a Vice
President. He ultimately became Executive Vice President, a position he held until the
company was sold in 1999 to Liberty Group Publishing.
Owned newspapers in Colorado
The owner of MetroNorth Newspapers and Mile
High Newspapers in Colorado, Scott Perriman
died last month at the age of 45.
“In his too short span on this earth Scott
Perriman achieved more than many in a lifetime,”
said Harrison Cochran, former publisher of the
Aurora Sentinel (CO). “In addition to acquir-
ing and leading eight award winning suburban
newspapers around Denver he worked tirelessly
to oversee revised accounting and advertising systems during his tenure on the Colorado
Press Association Board.”
Cochran also spoke of Scott’s devotion to his daughters, his countless civic activities
often involving his girls in charity drives most notably when, with daughter Molly, they
collected thousands of books. He delivered them with her to Africa.
A college fund has been established for daughters Molly and Lindsey Perriman.
Donation checks made out to Westminster Rotary Foundation-Perriman Girls can be sent
to Rotary Club of Westminster, Attn: Ron Schaefer, PO Box 2, Westminster CO 80036.
Two lives remembered
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