Home' Local Media Today : February 2010 Contents FEBRUARY 2010
Meet SNA’s Newest Board Members
High calibre newcomers are helping to lead your organization
BACKGROUND: Steve is a 32-year
newspaper veteran. He came up through
the advertising side of the house, and
was a daily newspaper publisher for a
decade. Originally from Georgia, he
began his newspaper career on the
loading dock of the Valdosta Daily
Times at age 16. After high school, he
spent 4 years in the United States
Army, where his assignments included
Infantry and Ranger units in Georgia
and South Korea.
After military duty, Mr. McPhail attended Valdosta State University in Georgia, and
later graduated at Auburn University with a BA in political science. He has managed or
consulted newspapers in 25 states.
MORE RECENTLY: Before assuming his current role as senior vice president, cor-
porate operations for CNHI, Mr. McPhaul was the chief operating officer of Media
General’s Alabama newspapers. He has been a speaker at several state press associa-
tions, the Southern Newspapers Publishers Association, the Inland Press Association,
the Newspaper Association of America, and was a keynote speaker for the Suburban
Newspapers Association of America. He is currently a board member of SNPA and
ON SUBURBAN NEWSPAPERS OF AMERICA: “SNA is one of the most creative
and energetic organization in the newspaper industry. Their ‘can-do’ attitude is conta-
gious and needed in tough economic times. I’m honored that I was asked to become a
member of their board of directors and believe that role will be of great benefit to
myself and CNHI as well.”
BACKGROUND: Cliff, 57, is the publisher of Richner Communications, Inc. [RCI].
Involved in the family business since he was a young teenager, his focused attention
got underway when he returned to the company as associate publisher in 1982. Five
years later, he and his brother, Stuart, became publishers upon the retirement of their
father Robert. Since becoming publisher, Cliff and Stuart have started eight community
newspapers in south Nassau County. Today RCI publishes 26 local publications on
Long Island including 15 Herald Community Newspapers, PrimeTime Express and
The Jewish Star. In June, 2008 RCI added the Pulitzer Prize-winning Riverdale Press
to its roster of publications.
Under Mr. Richner’s leadership, Herald Community Newspapers have become recog-
nized leaders in community journalism; winning hundreds of awards for journalistic
excellence from various state and national press associations.
In April 2008, Mr. Richner was appointed to the New York state Committee on Open
Government by Governor Patterson. The committee oversees the administration of
New York’s Freedom on Information and Open Meetings laws.
Mr. Richner is a past president of the New York Press Association [NYPA] and cur-
rently serves on the board of the New York Press Service, its for-profit affiliate. Prior
to being elected president, he served for many years as chairman of NYPA’s govern-
mental affairs and libel hotline committees.
Mr. Richner received an A.B . degree with honors in Government from Georgetown
University in 1974 and a J.D. from Georgetown University Law Center in 1978. At
Georgetown, he served as editor of the Georgetown Law Journal, one of the country’s
leading law reviews, and received a teaching fellowship in legal writing and research.
He also served as a reporter for the Georgetown Voice and the Georgetown Law
In 1978, he entered the private practice of law as a litigation associate. His areas of
practice included trademark and copyright, securities regulation, antitrust and mergers
and acquisition. He has led seminars on libel
law for several professional groups including
NYPA and the American Press Institute.
Mr. Richner is a member of the board of visi-
tors of Touro Law School and serves on the
board of Pride for Youth in Bellmore. He is
also a member of the Long Beach Coalition to
Prevent Underage Drinking and the advisory
board of Erase Racism. Previously, he served
on the boards of the Empire State Pride
Agenda, where he chaired the communica-
tions committee for six years; the Long
Island Crisis Center; and the Five Towns
Community Chest. He is a member of the
Press Club of Long Island/Society of
Professional Journalists and the Society of
ON SUBURBAN NEWSPAPERS OF AMERICA: “The game has changed in the
newspaper industry. The digital revolution will increasingly disrupt just about every
aspect of our business, from how we gather news to how we distribute it. Advertising
and circulation revenue is under attack from a host of new media.
I look to SNA to teach me the new rules of that game and, most importantly, to be a
leader and a coach in developing winning strategies to meet the new realities we all
face. I really believe SNA has stepped up to the plate when it comes to keeping its
members up to date on every aspect the business. The number and variety of webinars
are amazing; they have become our chief tool for continued professional development.
Every conference is full of great ideas and great people.
Initiatives like LocalPoint Media and Zip2Save show real leadership in searching for
new revenue streams for our industry. Working with my many old friends on the board
and staff and making many new ones is a true pleasure. Being able to tap into knowl-
edge, talent and experience of SNA’s members and enjoying their camaraderie is the
greatest membership benefit of all.”
Richner Communications, Inc.
PROFILED LAST MONTH:
Read about them in
Suburban Publisher digital at www.suburban-news.org
Senior Vice President,
President & COO
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