Home' Local Media Today : February 2010 Contents SNA hosts dozens of mostly FREE webinars annually thanks largely to Classified
Avenue’s sponsorship. Mark your calendars and plan to attend these upcoming ses-
sions. Most are free and all are invited to participate. To sign up, e-mail SNA head-
quarters at firstname.lastname@example.org.
Identifying Opportunities in
the Recruitment Marketplace
1:00 PM Eastern
Recruitment advertising has seen significant declines over the past two years,
but some suburban and community papers have developed new strategies for
success during these difficult times. In order for small and mid size‐market
papers to remain successful they must understand and deal with the big
changes currently taking place.
The Next Chapter in Video
2:00 PM Eastern
Learn about the evolving opportunities with video and what’s on the horizon.
It’s Time to Get Operationally Fit:The Top 10
Money-Saving Ideas for Circulation Departments
1:00 PM Eastern
It’s a new year filled with renewed
promise, but newspapers still need to
find ways to save money without
impacting staff. Steve Wagenlander, left,
Director of Audience Development at
the Post and Courier in Charleston, SC
will share the ways their company has
been able to remain efficient and prof-
itable while keeping staffing intact.You
won’t want to miss this webinar.
MultiMedia Sales Reps: What’s Working
2:00 PM Eastern
Together as one or separate forces? This webinar will share the debate on
the topic from the March Revenue Summit that was held in Orlando on
Lessons Learned from Strategic Revenue Summit
3:00 PM Eastern
SNA and SNPA is teaming up for a revenue summit in Orlando March 3-5.
This webinar will review some of the best takeaways from this important
SNA Names Editors &
Journalist of The Year
very day in almost every
town in North America, peo-
ple get out of bed, have their
morning coffee and set off to
perform a day’s work for a
day’s pay. Some people, though, don’t
shut off at 5PM - they’re always on call,
whether taking the kids for an ice cream
cone on Sunday afternoons or sitting
back catching a little R&R on a week-
night. If news breaks in their towns, their
blood starts to pulse a little more quickly
and next thing you know, they’re reach-
ing for their notebook, smart phone,
video recorder and all the other tools in
the belt of a newspaper person in 2010.
They seek, find, filter and report infor-
mation that many take for granted and
most would sorely miss if it didn’t exist.
Their work at thousands of community
and suburban newspapers in North
America is unsurpassed when it comes to
thorough and professional assessment of
issues that are important at the local
level. They report on births and deaths,
and everything that happens in between.
They’re journalists and SNA is darn
proud to honor a select few every year.
The 2009 Editor/Journalist of The Year
contest results have just been announced
and the honorees this year are:
Lynn Haddrall, Editor of the Year at the
Waterloo Region & Guelph Mercury, a
daily newspaper in the Metroalnd Media
Where does Lynn Haddrall get the time?
As editor of the Waterloo Region and
Guelph Mercury, she edits two newspa-
pers and a slick regional mastline. She
writes a weekly column. She leads a
large newsroom and she blogs! And at
the end of the day, she is an active volun-
teer in her community!
Christopher Bryan, Editor at the
Burnaby NewsLeader and New
Westminster NewsLeader, weekly news-
papers within the Black Press group.
Christopher Bryan does it all as editor of
the Burnaby NewsLeader. He writes,
edits, designs, and leads a newsroom.
The paper’s investigative work is particu-
larly impressive for a weekly.
Jillian Fennimore, Reporter and
Journalist of the Year at the weekly
Cambridge Chronicle, part of Gatehouse
Media New England.
Jillian Fennimore’s hard-hitting coverage
of politics, crime, and education is punc-
tuated by her excellent work on
Cambridge’s Henry Louis Gates/Sgt.
James Crowley controversy. Truly
impressive for a small weekly journalist.
Speical thanks to John Slania, Journalism
Program Director, Loyola University
Chicago/School of Communication, and
his team for judging the 2009 Editorial
Contest. Full contest results to be
announced in early February.
Meanwhile, watch for deeper coverage of
the contest results including interviews
with the Editors and Journalist of the
Year in next month’s issue.
The deadline for API’s 2010 Dollar
Match Program has been extended to
February 15. Act now to double the
power of your training dollar: for every
tuition dollar you put into your API train-
ing bank, API will match it! You can
invest your tuition dollars in any combi-
nation of 2010 seminars and regional
Contact Carol Ann Riordan at 703-715-
3315 to find out more about this offer.
Deadline extended for API’s
Dollar Match Program
The annual Editorial awards have been
announced. Winners will be honored at the
fall conference but will receive actual
awards in the interim.
Free Training Webinars
for SNA Members
Take advantage of this important and useful membership benefit
SNA welcomes suggestions for future webinar topics and speakers. Perhaps
you’ve heard a presentation lately that sparked new thinking or renewed enthu-
siasm for past practices. Please share your experience and suggestions with
SNA’s Tanya Henderson and she might be able to parlay that into a future webi-
nar. Reach her at email@example.com or 888-486-2466.
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