Home' Local Media Today : August 2010 Contents 18 | SUBURBAN PUBLISHER | August 2010
SNA’s photo of the month
A thresher is fed during a demonstartion at the 40th Annual Threshing and Antique Show in Freeport, Ill.
Show your photojournalistic pride! Submit photos and cutlines to: firstname.lastname@example.org.
Point, CliCk, Go
If you haven’t been on SNA’s website lately,
now is the perfect time to point your
browser to www.suburban-news.org. The
just-debuted redesigned site makes it even
easier to access the plethora of tools, reports,
webinars and links that are a valued benefit
of SNA membership.
David Lee, SNA’s Director of Technology,
acknowledges that all websites are constant
works in progress and is endlessly tweaking
the SNA site. “We all know that websites
need to continuously change and evolve.
Visitors to our redesigned site will continue
to find the many great resources SNA has to
offer with a much better user experience,”
Some of the significant assets found on
the site are:
Fully Searchable Membership Directory:
You can connect with peers and vendors
across town or across the continent. At the
very least, you should periodically check
your own listing and provide any updates
to SNA headquarters. This is the same data-
base that many media buyers access so it’s
important to ensure your data is accurate
and up to date.
Industry Reports: You’ll find many industry
reports including Borrell Associates Outlooks
and a comprehensive market research report
on community newspapers. Details and
statistics from these reports can be used for
strategy development, in sales presentations
and house ads.
Webinars: Find and register for many topi-
cal webinars and access archived recordings
of past sessions. These one-hour webinars
contain invaluable lessons from leading
experts across all the disciplines and are
excellent training tools for rookie and veteran
staffers alike. The August webinar calendar
includes the following sessions. Most are
free – register online:
n Engage & Grow Online Audience with
Innovative Tools for Local Happenings:
Aug 5 2010 2:00PM (ET)
n What Major and National Advertisers
Wished You Knew: Aug 12 2010 3:00PM
n The Relationship Between Community
Journalism and the Public in the Digital
Age: Aug 19 2010 2:00PM (ET)
n Borrell Real Estate Outlook 2011: Aug 24
2010 1:00PM (ET)
Newspaper Project: Need some new house
ads to drive home the power of your local
newspaper to your readers? You can find the
entire Newspaper Project campaign, for both
your print and web, on out site.
Forums: Stay ahead of the curve through
SNA forums, articles of interest, upcoming
events and contests on the website.
BiddinG For our ColleCtive Good
Items for auction are needed! Help the
SNA Foundation help you by donating an
item to be sold at the fund-raising SNA
Foundation auction this fall. The dollars
raised by this annual fund raising events
are needed to help carry on the SNAF mis-
sion – to support research and educational
initiatives that help advance the suburban
and community newspaper journalistic
standards in the digital age.
Important work already produced by
the SNAF includes a series of multimedia
e-learning courses produced by Poynter
Institute’s NewsU division; several inde-
pendent research projects studying com-
munity web sites; user-generated content on
newspaper web sites; and social networking
All SNAF research findings, reports and
e-learning courses are made available to
the industry free of charge, thanks to the
generous support of its donors.
You can help by donating an item such as
merchandise, business or personal services,
tickets to sporting events/cultural & arts
exhibits, regional food items/specialties,
travel packages and so on.
Don’t have a specific item to donate?
You can still support the SNA Foundation
by becoming an auction sponsor with your
Contact email@example.com or 888-
486-2466 to donate or pledge. The SNAF can
buy an auction item on your behalf with
your cash contribution, or you can designate
that 100 percent of your cash donation go
directly to the SNA Foundation.
SnA updates in Brief:
Links Archive July 2010 September 2010 Navigation Previous Page Next Page