Home' Local Media Today : September 2010 Contents September 2010 | SUBURBAN PUBLISHER | 3
I feel as if I have been speed reading the
calendar. Here I am writing my final column
as chair of Suburban Newspapers of America
when it just seems like a month ago I wrote
my first! Here are a few observations from
my experience in the past year, both as chair
and a member.
This has been another busy year for us all
in the industry as media outlets restructure,
reorganize, introduce new products, new
platforms and in some cases new partners.
As our industry rapidly changes and we are
all challenged to move faster to ‘follow the
eyeballs,’ I have sensed a greater need and
appetite for collaboration.
In the past year, SNA partnered with SNPA
(Southern Newspaper Publishers’ Association)
on a couple of conferences with strong results.
We are looking forward to partnering with
Inland Press and SNPA in the spring of 2011
for a mega-conference.
We also continued our tradition of adding
programming to Editor and Publisher’s
interactive conference. These partnerships
enhance our offerings and new networking
opportunities, better serving our members
and SNA. We hope for opportunities to add
to these partnerships in the future.
As a member I am constantly impressed
at the generosity of members who share new
ideas on all parts of our business, both at the
conference and after. There are few other
industries where this happens.
I continue to be inspired and motivated
by the passion for the media industry from
members I have had the pleasure of meeting
and working with over the last year, including
the board members and staff of SNA.
Nancy Lane and her team have been a
joy to work with. There cannot be a more
dedicated and hard working team out there.
My deepest thanks and gratitude go out to
them. The board of directors has been such
a great help and support for me in the past
year. I could not have done it without them.
In particular, I wish to show my appreciation
for the amazing support from past chair
Steve Parker. Steve has been a great friend
I am looking forward to the opportu-
nity of working with SNA’s new chair, John
Humenik. John is the editor and publisher
of The Arizona Star; he has been a great con-
tributor over the years to SNA, from chairing
the editorial committee, working closely with
SNA’s foundation on training, chairing the
finance committee, conferences and more.
He has it, the passion - one of my favorite
terms to describe a leader. And a leader he
is. Congratulations John.
To all of our members, I thank you for your
continued support of SNA, for the words of
encouragement and support I have received
from so many of you and the hope to con-
tinue the many friendships I have been so
fortunate to enjoy.
SNA Board of Directors
SNA’s Facebook page wants
friends! All members are encour-
aged to please “Like” us and sug-
gest us to your Friends. SNA is now
using Facebook as a resource to
share industry programs, news and
ideas. Check it out, ‘friend’ SNA and
come back often to look for regular
posts, discussion and comments.
The Facebook page will eventu-
ally replace the SNA Forums for
comments and discussions and all
members are urged to share indus-
try comments frequently. www.face-
Free Learning & Training
SNA webinars, mostly free, cover
many timely topics and are superior
learning and training tools. Even
if you miss the ‘live’ webinar, you
can access the archives on SNA’s
website and watch/listen to the
presentations at your own pace
and at a time you select. Check
out SNA’s website for the roster
of upcoming webinars as well as
access to the archives.
The August webinars are now
available in the archives:
Real Estate Outlook 2010 and
Beyond: In the August 24 webinar,
Borrell’s Peter Conti discussed the
opportunities for newspapers with
Real Estate in 2010 and beyond.
His presentation includes forecasts
for both print and online revenue
opportunities for newspapers of
Mobile & E-Reader Opportunities:
The Interactive Media Alliance
(IMA) Webinar on August 19 dis-
cussed the opportunities for news-
papers with e-readers, tablets and
notebook computers. Presenters
Gordon Borrell and Sandy Martin
discussed the audience profile of
e-reader users, traffic patterns,
and the revenue opportunities
from subscription and advertis-
What Major & National
Advertisers Wished You Knew: The
Retail Advertising Alliance webinar
on August 12th featured Bill Day,
Strategic Director for the Howell
Creative Group. Bill shared buyer’s
perspectives on things like distri-
bution methods, pricing strate-
gies, special sections and digital
Engage and Grow Online
Audience With Innovative Tools for
Local Happenings: Sponsored by
the SNA Foundation, this webinar
on August 5 featured Innovators
of the Year Lois Tuffin, Editor in
Chief of the Kawartha Division
(ON) and Scott Rosenburgh, Vice
President Digital Initiatives for Shaw
Suburban Media (IL) who shared
the ‘back story’ of their distinc-
tive events-oriented websites and
Spend an hour and learn how
they are driving unique audiences,
apart from their traditional news
sites, and engaging local event
organizers and community lead-
ers at the same time.
Reflections and obser vations
from the outgoing SNA Chair
Betty Carr, with her bright outlook and infectious sense of humor, was a hard working
chair this past year. She attended every SNA event during her term and frequently offered
her services and those of her company well beyond the call of duty. She’s shown here with,
from left, Susan Karol, Shannon Dunnigan, Jack Robb, Steve Parker, and Nancy Lane.
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