Home' Local Media Today : February 2009 Contents Meeting Your Money Makers
Social networking can motivate your staff while it virally markets your prod-
ucts. Here is what one newspaper publisher posted on LinkedIN:
Have you ever reached the point where you question your ability to find good
talent? I have a great sales manager who would give his life for this newspaper,
but the rest of the ad dept. tends to be a “revolving door. Is it pay? Is it compe-
tition? Is it an inability to recognize the diamonds from just another piece of
coal? It is time for the revolving door to close. Has anyone faced and/or over-
come this obstacle? Where do you look for quality salespeople? Do you hire
experience (and pay through the nose
for it?) Do you hire and train inexpe-
In answer to the revolving door issue
I suggested to him that perhaps the
reps needed more buy-in. I admit I’m
older, and my work ethic is very dif-
ferent from the Gen X and Y employ-
ees. Gary Moore, President of Insight Edge, explained this very well when he
spoke at our Classified Advertising Conference. “What have you done for me
lately?” is one of the primary concerns of these younger folks, Moore said. He
explained that these new employees want more control over their work environ-
ment and their jobs in general. I say we give it to them, and in the process help
virally market our media house products.
Go to a locally-focused meeting database Web site such as Meetup, (meet-
up.com) to see what’s going on in your area. From the Meetup home page I
searched for groups in my home area of metro Phoenix. I was flabbergasted -
there are 565 different groups, and 281 of them are meeting this week. This
translates to many thousands of potential new friends, clients, collaborators, or
Pick one or two groups from your area - attend their meetings, join their online
conversations, set up your profile and in the process market your publications.
But then go one step further and tell your staff about the great group you joined
and the interesting folks you met. To the advertising staff hand off the business
cards of potential advertisers; to the news staff hand off the business cards of
potential feature or news stories; to the appropriate department head or human
resource staff hand off the business cards of those who might be job candidates
(or keep them for yourself.) Let your staff see that you got leads, had fun and
learned a lot. Lead by example. I bet you’ll find out later that at least a few of
them went to Meetup as well and joined a group.
I joined Ladies Who Launch, The Surprise Professionals Group and the
Phoenix Internet Marketing and Search Engine Optimization Group. Here is
just a smidgen of the folks I am meeting in person and talking to online now: a
business coach ; a flight attendant who sells jewelry all over the world; a travel
agent; a real estate broker/owner; a fitness trainer; a sales and marketing con-
sultant; a retired police officer turned Internet coach; an IT manager for an
insurance brokerage; a Director of Internet Marketing for a bank; a Web
Developer; and an auto, home and life insurance agent. All of these entrepre-
neurs or business executives need to market themselves. They need a place to
advertise, and they need a place to share their story. Your publication could be
their choice if you reach out to meet them.
In my mind, Meetup means motivation and marketing. You’d do well to take
advantage of that.
Sales & Marketing
ON THE MOVE
GateHouse Media Appoints Kirk A. Davis
President and Chief Operating Officer
Congratulations to former SNA Board
Chairman Kirk Davis on his recent promo-
tion to President and COO of GateHouse
Media. Davis is well known within SNA –
both for his outstanding stewardship of the
organization during his term as Chairman
of the Board of Directors and for his many
on-point and articulate contributions at vir-
tually every single conference over the past
decade. Davis is a passionate newspaper
man who holds dear the important role that
local media plays in local communities.
Davis previously served as President and
Chief Executive Officer of GateHouse
Media New England. In his new role,
Davis will be responsible for setting the
strategic direction and overseeing all opera-
tions of GateHouse’s 92 daily publications,
more than 285 weekly publications and 260 locally focused web sites.
Other GateHouse News
Rick Daniels was promoted to replace Davis’ as President and CEO of GateHouse
Media New England. Daniels was previously the Chief Operating Officer for
GateHouse Media New England. Prior to joining GateHouse Media New England
in July 2007,. Daniels held various positions at The Boston Globe and its affiliated
companies, including President from 2001 through 2006.
Melinda A. Janik was named Senior Vice President and Chief Financial Officer of
GateHouse Media Inc. Janik, a CPA, was most recently an officer, vice president
and controller of Paychex Inc., the national payroll and human resources services
company headquartered in Rochester, N.Y., near GateHouse's Fairport headquarters.
"Melinda's appointment, combined with Kirk Davis' appointment, gives us a sea-
soned and solid management team to help lead the company through these chal-
lenging economic times," CEO Michael Reed said in a statement.
Mark Maring, who had been interim CFO, will remain with the company as treas-
urer and vice president of investor relations and strategic development.
New editor at La Crosse Tribune
“There is no paper without community.
The community is the paper.”
Chris Hardie has been
named editor of the La
Crosse Tribune (WI),
where he started his
career 25 years ago as a
part-time sports writer.
Hardie replaces John Smalley, who was
named the top editor of the Wisconsin
State Journal in December.
“It’s pretty clear these are challenging
times for the newspaper industry and
the nation. But that won’t prevent us
from our mission of quality, local jour-
nalism,” Hardie said in taking over as
Tribune editor. “There is no paper with-
out community. The community is the
Angela Young-Hobbs has been promot-
ed to director of advertising for The
Tuscaloosa News (AL). .
Alex Taylor has been appointed pub-
lisher of The Palm Beach Post (FL).
Taylor most recently served as publisher
of The Daily Sentinel in Grand
Junction, C. Doug Franklin, who most
recently served as publisher of The
Palm Beach Post, is leaving to take a
top position in a restructuring at parent
company Cox Enterprises Inc.
Pete Copeland has been named pub-
lisher of the Lahontan Valley News
(NV). Copeland, also becomes group
publisher of Sierra Nevada Media’s
Reno Metro Group.
William G.A. Shaw has been appointed
publisher of the Snoqualmie Valley
Record (WA). Shaw has been special
projects manager for Sound Publishing
Add This to Your Resource List:
FriendFeed – There are so many uses for this application it’s impossible to
note them all here, but FriendFeed is about organizing your online conver-
sations and spreading your word. The best use I make of it is to automati-
cally send all my blog postings to my Twitter page and its followers.
Links Archive March 2009 January 2009 Navigation Previous Page Next Page