Home' Local Media Today : April 2009 Contents 6
Proactive and forward thinking tool
Have you ‘gone local’ lately?
When was the last time you took a look at the
medua buyer resource center developed by
SNA? It’s probably been a while and I’ve
got some good advice....you and your staff need to take
a tour of www.snalocalpapers.com.
Before I joined SNA I was totally blown away by the
Advertiser and Media Buyer Web site that the associa-
tion developed. I hadn’t really seen anything like it,
and I thought it was very proactive and forward-think-
ing. This is
of bad head-
find pessimistic forecasts on this site! This newly
updated site allows national advertisers and retailers to
see the positive side of advertising in community news-
papers and gives them specific contact information on
our members for those important advertising buys.
When you visit snalocalpapers.com you’ll first be
greeted by a number of community newspaper front
pages rolling across your screen accompanied by audio.
If you’re asking how we determine the featured news-
papers, it’s because they are SNA award winning news-
papers...perhaps you are one of them!
Next the site will launch a series of testimonials from
national advertisers and agencies expressing their
thoughts on community newspapers. Many of these
videos were taped at last year’s Fall Publishers’ and
Advertisers’ Conference in Minneapolis (mark your
calendar for September 22-25 for this year’s conference
in Kansas City, MO).
On the main page you’ll find specific areas of our
industry such as retail, national, recruitment, real estate
and automotive. Each of these areas contains reports,
information and more testimonials. Also included are
testimonials from readers and newspapers that have
received national awards from SNA.
Also, agencies and retailers can search for your news-
paper by DMA in the newspaper database. To make
sure your contact information is up to date, visit
www.suburban-news.org and under “Resources” click
on “Membership Directory.” You can search for your
newspaper- let us know if there are any changes you’d
like to submit.
I think this Web site is extremely important not only
for the national advertisers, but for our newspaper
staffs and local advertisers to see. It reminds all of us
about the thousands of community newspapers that
flourish today and their continued relevance in their
If you have any questions regarding this site or how
you can get a one-on-one advertiser meeting at the next
SNA Fall Publishers’ and Advertising Conference in
Kansas City this September, I’m just a phonecall away,
804.266.1114; or Tanya.email@example.com.
Advertising & Membership
of them in...
At a loss of ideas to
INCREASE YOUR SALES?
ATTENTION SALES TEAMS!
Review your client lists
and you will see that you can
sell numerous pages with
this idea; perhaps even build
a pull-out section!
- Purchase a fence
- C hange my windows
- Buy a solarium
- C hange the garage door
- Redo the landscaping
- Buy a lawn-mower
- Do my Spring cleaning
- Repaint the house
- Renovate the bathroom
-Buy a spa
- Do my Spring
- Buy new patio furniture
- Purchase an air
- Sell my house, etc.
A FEW MORE IDEAS...
With updated testimonials from leading media buyers,
research results from the landmark Belden study and
access to SNA’s newspaper database, this is an invaluable
tool for buyers looking to tap “local” markets.
With 30 categories in 6 different circulation and frequency classes, the annual SNA
Advertising & Promotions contest draws a huge volume of entries demonstrating
some of the brightest creative efforts in newspaper publishing. This is your chance
to shine and distinguish the efforts of your staff for their creative efforts in advertis-
ing messages and also for the promotional and marketing efforts of your company.
HOW: Go to SNA website at www.suburban-news.org and click through using the
Contests tab. Full brochure and entry materials are available there.
WHEN: Now! All entries must be postmarked by April 24.
SPECIAL NOTE; This is the contest that showcases the Advertising Director /
Manager of the Year and the Classified Manager of the Year. If you’ve got an all-
star on your staff, enter them now so they can be considered for the honor they
The morale of your staff is incredibly boosted by a win in this contest and can do
wonders to keep the creative juices flowing. Don’t miss your chance to enter!
Links Archive March 2009 May 2009 Navigation Previous Page Next Page