Home' Local Media Today : April 2009 Contents Wares Drive Revenue –
Exhibit Halls Can Help You Thrive
Just about the time I’m sure I’ve met or heard about every vendor in the news-
paper industry I attend another conference. There I learn how many new prod-
ucts, ideas, and entrepreneurs have emerged or how many long-time reputable
industry vendors have created exciting new products.
Such was the result of my two day
visit to the NAA Media XChange
exhibit hall in Las Vegas. At booth
after booth I heard new ideas and dis-
covered turnkey or almost-turnkey,
low or no-cost of entry and revenue-
share products designed to help
Here is some of what you missed if you weren’t there:
A new classified platform currently packaged with a Personals platform at no
additional charge. Newspapers broke away from the Personals pages of old about
the time online dating services started to emerge. Perhaps it’s time to take another
look at this as a revenue source.
A powerful multilingual solution that enables publishers to offer a more engag-
ing experience to online readers by leveraging the “aboutness” of their content.
The result is an automated process that generates contextual metatags for content
types and sources, newsroom articles, newsfeeds audio and video files to blogs,
forums and user-generated content.
A brand new content management system from a long-time newspaper industry
vendor. During its demo I realized that it’s about as turnkey as you can get while
still leaving plenty of customization in the media owner ’s hands.
Licensed interactive online content modules on celebrities, fitness, lottery, weath-
er, flight tracking, gas prices, mortgages, and many other oft-requested subjects.
An on-demand circulation product that analyzes single-copy sales, offering insight
into sales trends, poorly-performing locations, geographic penetration and more.
Marketing products specifically designed for newspapers, which provide mar-
keting data, marketing intelligence and customer relationship management
Circulation Department help that includes real-time GPS Tracking, online map-
ping, full customer access, Do Not Deliver management, and more.
Copy-counting and batch-checking technology for newspaper print production.
Custom publishing of high-quality coffee table books, with sales and distribu-
tion handled through newspaper clients. I looked through some of these beautiful,
heirloom-quality books that included pictorial histories, columnist reprints, police
and fire department histories, sports championships, current events, and commu-
nity history, all designed specifically for each newspaper market.
A fantasy stock portfolio and trading simulator for your Web site.
Online ticket sales for sports, theater, and other events.
Newspaper bag advertising that includes CD and DVD delivery.
A complete workflow automation system for publishing and commercial print-
ing. I took part in this demo; the organization and the ease of tabulation were
A research system that measures how advertisements and articles are read and
UV curing systems for printing and coating applications.
A slick online advertising design studio owned by a community newspaper
An online ad firm that offers newspapers their own private-labeled display ad
Space limits my list but suffice it to say that I could go on and on. Many of the
vendors offering these products and services are associate members of SNA.
For a complete list, please visit our online member database at
http://www.suburban-news.org/Resources/DirSearch.aspx . When you next
attend one of the six highly-informative SNA conferences each year, I hope that
you’ll see for yourself the many ideas, products, services and collaborative help
offered in the exhibit hall.
Sales & Marketing
New publisher named
Lisa Tatina has been promoted from vice president of
advertising to publisher of the Post-Tribune newspaper
in Merrillville, Indiana.
Tatina has been with the Post-Tribune since 1996, first
as an advertising sales representative. She began her
newspaper career with the Herald News Group in 1985.
She replaces Murdoch Davis, who has left the compa-
ny. Davis had been publisher since 2006.
Since its launch in April 2005, NewsU
has attracted journalists, educators, stu-
dents, corporate communicators, blog-
gers and others interested in journalism
to a virtual e-learning campus now big-
ger than the physical campus of any
U.S . university.
NewsU Director Howard Finberg is jus-
tifiably proud as he announced the
100,000 user milestone that NewsU just
achieved. NewsU is a division of The
Last year the SNA Foundation chose
NewsU to produce and host an e-learn-
ing course entitled “Build & Engage
Local Audiences Online.” The course
was produced with grant money from
the John S. and James L. Knight
Foundation and has already helped over
1,000 suburban and community newspa-
per journalists make the transition into
new meda. The course is free and is
found at www.newsu.org.
The SNA Foundation is about to launch
a second NewsU course, also with
Knight Foundation funding, entitled
“Leading An Online Newsroom: What
You Need To Know.”
Did You NewsU Today?
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