Home' Local Media Today : April 2009 Contents 10
SPONSORSHIP & EXHIBIT INFORMATION
Chas McKeown, Publisher 646.654.5120 (Eastern US / New England / Eastern Canada)
Michele Tucker 606.376.7022 (Mid-West / Western US) • Betsy Maloney 301.656 .5712 (South East US)
SPEAKERS Rachel Williams: 646.654.4683 email@example.com
QUESTIONS firstname.lastname@example.org or 646.654.7254 HOTEL RESERVATIONS 1.888 .233.9527
REGISTER EARLY AND SAVE!
MAY 6-7, 2009
ASTOR CROWNE PLAZA NEW ORLEANS, LA
Network with your peers at newspapers, television,
magazines, radio, and Web-only outlets and take
back valuable success stories and case studies —
real ideas that work to grow revenue.
FEATURED SESSION TOPICS:
• Bringing In More Revenue
• Developing A Social Networking Site In Your Market
• iPhone And Mobile Apps: What's New And
Who's Making Money
• The Big Picture: How Can The Traditional
News Business Survive?
• Running The Newsroom With Less
SNA pre-conference event on May 5th, focused
on Interactive Strategies For Community Media:
Proven Revenue Generators, Hot Trends, &
Research. Special registration discounts are
available to all SNA members.
FOR A LEAN ECONOMY
Soon To Launch
New 2x2 Network is
already 250 +
Represents 5 million circulation
The 2x2 network is almost ready to be rolled out. We have over 250 newspapers
with a current circulation of 5 million! We will be pricing this competitively with
a low CPM and I am confident we will attract some fantastic national advertisers.
Don’t delay if you have not already joined. Call me!
We are seeing a slowdown in some of our
categories, specifically Business
Opportunity, where people need to invest
money. So we are coming up with some
other options like our new Directory prod-
uct, which is sold by category. We are using
a short description for a category and sell-
ing 5 spots underneath for a website at a discounted cost. I expect these to become
very popular. They are also easy to build on in your local paper. We are starting
out with the following categories:
Distributorships (Business Opp, Mary Kay,
Avon type ads), Travel, Go- Green (eco-
friendly products & services) and Land for
Sale. You can market locally to add on
other websites in your local paper and
make a larger directory.
As usual, I am eager to help steer your local efforts to tie in with these initiatives
so please don’t hesitate to contact me. It’s so helpful to me to understand what’s on
your mind and I really appreciate your feedback or questions. Not yet a member of
Classified Avenue? Let’s discuss how you can partake in this revenue generating
and SNA membership enhancing program.There’s a good reason why over 800
papers with 14 million circulation already belong!
Call me to learn more about the revenue share that we are offering
and how much income this could mean for your newspapers.
Classified Avenue Manager
Once again, Classified Avenue is send-
ing checks to members who participat-
ed in the network. The SNI Executive
Executive Committee has author-
ized $35,000 in rebates relating to
2009 Q1 and individual members will
receive rebate checks based on total
circulation participating in
the Classified Avenue network for this
quarter. Expect checks soon!
Crosses 200 Mark
The Audit Bureau of Circulations
(ABC) is now tracking 227 newspa-
pers in its’ Preprint Project and more
than 70 registered advertisers regularly
access the newspapers’ preprint data.
“ABC’s Preprint Projection Center
makes it easier and more efficient to
advertise in newspapers—in a huge
way,” said Chris Black, division vice
president of media at Sears Holdings
Corp. SNA President Nancy Lane
serves on the ABC/NAA liaison com-
mittee and commented that "communi-
ty newspapers are encouraged to sign
up as soon as possible. This is very
important to major community newspa-
per advertisers such as JCPenney.
There is no cost to participate; it is a
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