Home' Local Media Today : July 2009 Contents 8
2009 Fall Publishers’ & Advertising Directors’ Conference
On Tuesday, September 22, one day prior to the SNA Fall Publishers’ and
Advertising Directors’ Conference kickoff, conference registrants have the opportu-
nity to meet one on one with up to 15 media buyers. Over the years, many SNA
members have built relationships and secured new business as a result of these meet-
ings – and all it takes in 2009 is one trip to Kansas City in September.
Meeting slots are limited. Requests are taken on a first come, first served basis and
are based on the order that the conference registrations are received at SNA head-
quarters. To request meetings, send in your conference registration form (online,
mail, fax or phone). Then call or email Kim Cole at (610) 345-0795 or
firstname.lastname@example.org to arrange. Note: the advertiser one-on-one meetings
are not part of the conference registration fee. SNA pays for this bonus day as an
enticement for early registrations and as a member benefit.
Look at the impressive list of expected retailers and agency reps:
Steve Winslow - Manager, Print Media Buying, Best Buy Company, Inc.
Sheila Culligan - Senior Print Media Buyer, Best Buy Company, Inc.
Devin Hedberg - Senior Analyst, Best Buy Company, Inc.
David S. Renne - National Agency Director, (Sprint), Valassis
Matt Gunderson - Senior Regional Media Manager, Kohl’s
Stephanie Stanton - Vice President Media Operations, Vertis, Inc. (Lowe’s)
Dave Weiss - Director of Analytics, Vertis, Inc. (Lowe’s)
Joanne Yorks - Media Supervisor, TJX Companies
Rachel Stayduhar - Media Analysis Supervisor, American
Cindy Hefley -Chief Operating Officer, LocalPoint Media
Robert Uccello - Print Media Manager, CVS
Rick Baranski - Marketing/Publisher Relations Director, U. S . Suburban Press
Greg Bogich - Director of Media Marketing, Valassis
Barry Haselden -Vice President of Strategic Sourcing - Media, Valassis
Rebecca Chase - Vice President Advertising, Michaels Arts & Crafts
John Dennis - Media Analysis Manager, JCPenney
Laura DePaola - Print Advertising Manager, Sales Promotion & Marketing,
Kathy Dobravec - Account Manager (Sears/Kmart), Alliance Media
Kurt Kopinski - Account Manager (Walmart), NMS
Janice Lucente - Integrated Marketing Communications, Allstate Insurance Co
Shelley Turner - VP/Account Director, SPM (Home Depot account)
More to come!
Like this team from Best Buy did last year, many media buyers who come for the one-on -
one meetings stay on for the enitre conference. Sheila Culligan, right, is Senior Print Media
Buyer and will be participating in the 2009 one-on -one meetings in Kansas City.
Meet With Media Buyers in Kansas City
DO YOU TWEETUP?
In your market, right under your nose probably, Tweetups are rising in
popularity as a means of putting the “social” in social media. Here Ben
Smith, a featured panelist in the Game Changing Session at the SNA Fall
Conference, is shown at a Tweetup wine tasting he hosted recently.
Tweetups provide a chance for area Twitter users to connect in person.
Ben will share many insights into how he is using Twitter and other social
network tools in his work at The Lawrence Journal World in Lawerence, KS.
“Used in the right way social media can be a powerful communications and
marketing tool. Ignoring social media is a dangerous mistake to make.” - Ben Smith
Seminal opportunities are upon community newspa-
pers right now and SNA has seized that fact firmly
in planning the upcoming SNA Fall Publishers’ and
Advertising Directors’ Conference. This is one con-
ference that you should not miss.
Beginning September 23, the gathering will bring
together media professionals, and academic and
business experts to exchange and share their experi-
ences, new ideas and research results with practical
insights and tips to take full advantage of the game
changing prospects that presently exist for local
newspaper companies. Planners know that travel
budgets are limited this year and have assembled a
packed 3 day agenda that will supply important and
fresh thinking that will help you guide your compa-
ny when you return home energized and inspired.
One of several not-to-miss sessions, entitled
Interactive Game Changers – New & Emerging
Trends & Best Practices beyond Banners & Video,
will feature panelists who will touch on four main
Ben Smith of The Lawrence Journal World intends
to impart the audience with an enthusiasm for some
of the very unique opportunities social media offers
newspapers and media organizations and will give
ideas that can be applied in local markets with rela-
tive ease. “I will share some specific examples from
the LJW and other World Company properties. Also,
examples of some of my personal projects to help
promote active use and understanding of social
media in the community, including making social
media a key component of a long-running communi-
ty festival. All these ideas can be taken and applied
in other markets,” said Smith.
Another segment of this session will explore ‘pay
for performance’ models and in particular, the ‘pay
per print’ model recently launched with the
LocalPoint Media/Valassis online coupon program
announced on page 1. SNA President Nancy Lane
predicts that over 500 newspapers will be actively
participating in this partnership by conference time
and says “We know that advertisers want to move
in this direction and I am very excited to be able to
report on the first massive use of a pay for perform-
ance model in our industry.”
Other elements of this session will discuss:
The increasing popularity of electronic readers such
as Kindle and can this trend be applicable for com-
munity newspapers? Many options will be explored
including advertising on these e-readers.
E-mail advertising is the #1 online ad category
according to Borrell Associations. Panelists will pro-
vide real life examples of how you can make money
in this hot growth category.
The full agenda and online registration are found at
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