Home' Local Media Today : May 2009 Contents 14
And The Pulitzer Goes
The East Valley Tribune
As reported in trade publication Editor &
Publisher, the Chicago based
HomeFinder.com, Classified Venture’s
local real estate listings site, has launched
its first print advertising campaign since
its rebranding in January.
The ads follows its name change from
“Let Homes and People Find Each
Other” is the tagline of the campaign,
which will run in more than 130 newspa-
pers for the rest of 2009.
“The ads not only communicate the
breadth of our site, which offers more
than three million home listings, but also
allows us to connect home buyers and
sellers at the most trusted source for local
real estate — their neighborhood news-
paper,” HomeFinder.com President and
CEO Tim Fagan said in a statement.
The rebranding was an effort,
HomeFinder said, “to more clearly and
effectively communicate their value to
consumers, which is simply — to help
them find a home.”
HomeFinder is partnership of Gannett
Co. Inc., The McClatchy Co. and Tribune
Co. The two other newspaper partners in
HomeFinder parent Classified Venture,
The Washington Post and A. H. Belo
Corp., did not join the real estate site.
HomeFinder.com chooses news-
papers to promote rebranding
Susan Karol, PhD, Executive Director, SNA Foundation, will join Dr. Fleming in
presenting these findings and together they will focus on strategic operational insights
and marketing applications. Remember, this is the conference attended by media buy-
ers. They too will hear these results for the first time and by your sheer presence, you
will be poised to make further impressions about the strength of community media at
this important junction in its’ history.
#2 Research Report: Striking A Balance Between Community Journalism And
Citizen Participation – New SNA Foundation Research Results – Sponsored by the
The debate continues. Editors are torn on the subject and struggle with the concept. At
the heart of the issue – how do you allow the public to participate on your Web site in
a meaningful way without compromising your journalistic integrity?
Hear the results of the American Opinion Research project that studied how con-
sumers regard the importance of newspaper wabsites relative to allowing public com-
ment on various issues and the role of local newspapers in filtering these contribu-
tions.and help clarify these issues for your newsroom professionals.
Two tracks of programming.
General sessions with universal appeal run throughout the conference plus there will
be two track offerings – one for general managers and publishers & another for those
with marketing and revenue responsibilities. For instance, publishers and general
managers might attend the session on New & Emerging Business Models for
Community Newspapers & Web Sites or Interactive Game Changers – New &
Emerging Trends & Best Practices beyond Banners & Video while ad managers might
check out the sessions on Retailing Trends & How to Capitalize on Opportunity Areas
or Designing Web Ads That Work.
The conference planning committee, led by Jon Rust, Co-President, Rust
Communications, Cape Girardeau, MO, knows that travel and training expenses
demand an immediate ROI and they have developed an enlightening and energetic
agenda to outperform even the most demanding expectations. Now is the time to
make your plans to be in Kansas City, MO beginning September 22.
Reporter Ryan Gabrielson talks with former executive editor Jim Ripley and publisher Julie
Moreno shortly after learning he was part of a Pulitzer Prize-winning team. .
Photo by Darryl Webb, Tribune
Contributor: Mark Flatten, Tribune
The East Valley Tribune, a four times per
week newspaper based in Mesa, AZ, won
a Pulitzer Prize, the most prestigious
award in journalism, for a five-part series
that exposed how police protection suf-
fered as Sheriff Joe Arpaio focused on
efforts to combat illegal immigration.
The series was the co-winner of the
Pulitzer Prize for local reporting.
Tribune reporter Ryan Gabrielson and
former Tribune reporter Paul Giblin pro-
duced the five-part series “Reasonable
Doubt,” which exposed slow emergency
response times and lax criminal enforce-
ment as the sheriff dedicated more of his
agency’s time and resources to seeking
out and arresting illegal immigrants.
“This is about the only word to describe
it — unbelievable,” Gabrielson said in
the Tribune newsroom a few minutes
after the prizes were announced last
“This award is for the entire East Valley
Tribune, all of the newsroom staff that
did so much work that allowed us the
time to do this investigation,” Gabrielson
said, adding the project took about six
months to complete.
The Pulitzer committee praised
Gabrielson and Giblin for “their adroit
use of limited resources to reveal, in print
and online, how a popular sheriff’s focus
on immigration enforcement endangered
investigation of violent crimes and other
aspects of public safety.”
The series was published in July. At the
time the story was published, The East
Valley Tribune was a paid daily newspa-
per. In January of this year, it converted
to a free distribution, four time per week
Julie Moreno, publisher of the Tribune,
said the Pulitzer Prize is a recognition of
the newspaper’s commitment to quality
journalism and its readers. “It’s just an
incredible testament to the work that was
done on that story, and it’s nice to see our
journalism being recognized in such a
prestigious way,” Moreno said. “It does
speak to the commitment we have to
serving the readers in our community
with quality journalism.”
“It does speak to the
commitment we have to
serving the readers
in our community
with quality journalism.”
continued from page 1
SNA Fall Publishers’ &
September 22 - 24
InterContinental, Kanas City, MO
Registration fees -
no increase from last year!
$595 for first attendee
$475 for second and each add’l
attendee from same company.
Full details at
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